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Visit EuroShop 2026

Welcome to the Global Retail Festival

February 22–26, 2026: Five days of encounters, business, and excitement.

Discover solutions shaping the future of retail. More than 1,900 exhibitors will inspire you with cutting-edge concepts, the latest technologies, and visionary ideas.

Make valuable connections, explore global trends, and see how the industry is preparing for tomorrow.

Welcome to the Global Retail Festival

February 22–26, 2026: Five days of encounters, business, and excitement.

Discover solutions shaping the future of retail. More than 1,900 exhibitors will inspire you with cutting-edge concepts, the latest technologies, and visionary ideas.

Make valuable connections, explore global trends, and see how the industry is preparing for tomorrow.

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Plan your visit
Organize your trade fair experience with everything that matters to you.  ↗

Program 2026
Explore our inspiring supporting program here.  ↗

Exhibitors & products
Discover exhibitors and products live at EuroShop 2026.  ↗

The Spirit of EuroShop

Dynamism, innovative strength, optimistic decisiveness, and a unique community – EuroShop 2026 is all this and more.

Experience a unique line-up of top-class exhibitors from around the world. No other trade fair is as vibrant and diverse: seven dimensions promise a spectacular showcase of innovation.

Take the plunge – “stage diving” is encouraged! Get exclusive insights directly from retail industry leaders, and be inspired by interactive highlights in our special areas.

We look forward to welcoming more than 80,000 trade visitors from across all continents to Düsseldorf for this global retail event.

A logo for EuroShop's 60th anniversary featuring a red 6, a black 0, and the text “60 years EuroShop.”

A journey through 60 years of EuroShop

In 2026, EuroShop celebrates its 60th anniversary. Step into the EuroShop Time Machine and experience six decades of retail and trade fair history on our anniversary website!

To the EuroShop Time Machine
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Opening hours for trade visitors: Daily from 10:00 a.m. to 6:00 p.m.

Two hands hold a smartphone displaying the EuroShop app with the ticket shop and the text “EuroShop 2026 – The Global Retail Festival, February 22–26, 2026.”

Find out everything you need to make the most of your time at EuroShop – from exhibitors and products to our exclusive supporting program. Get practical details about travel, hotels, city tips, and more.

✓ Exhibitors & products
✓ Program 2026
✓ Arrival
✓ Hotels & city tips

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Exhibitors & products
Program
Interactive hall plan
That was EuroShop 2023
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Countdown #EuroShop2026

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Early bird discount: Secure your ticket now

Platinum Exhibitor
Golden Exhibitor
Silver Exhibitor

Top exhibitors & top solutions

Visit the international hotspot for retail innovations. From February 22–26, 2026, around 1,900 exhibitors from over 50 countries will present the latest solutions and trends in shopfitting, retail technology, marketing, lighting, food service, and more. EuroShop’s seven dimensions represent the full spectrum of product ranges, offering an extraordinary variety that continues to impress visitors from around the world.

The seven Dimensions of EuroShop 2026

View of a colorful trade fair stand with shelves, decorations and a pink parasol, with writing on a background: “Shopfitting & Store Design”
Several stylish, modern ceiling lamps in shades of white hang next to each other, with “Lighting” written on the background above them
Row of blue and transparent bottles on a refrigerated shelf, with writing on background: “Refrigeration & Energy Management”
Woman walks through a colorfully illuminated tunnel at a trade fair, above it is writing on a background: “Expo & Event Marketing”
Close-up of a barcode scanner, with writing on background: “EuroCIS”
Luminous LED letters in heart shape and bright colors, above them is writing on background: “Retail Marketing”
Robotic arm places fresh pretzels on a tray, above it is writing on a background: “Food Service Equipment”



Logo of the start-up hub with the EuroShop star

EuroShop Start-up Hub

The stage is yours: Benefit from our special area for retail technology start-ups.

Showcase your products, innovations, and fresh ideas to an international audience of experts from all areas of retail and beyond.

 

Learn more about participating

Program of EuroShop 2026

Special Areas, Stages, Guided Tours & Awards

Whether you’re looking for inspiring presentations, visionary special areas, interactive tours, or best practices at the awards – EuroShop offers a trade fair experience that goes far beyond the ordinary. Gain forward-looking insights and practical know-how through our diverse supporting program.

A bustling special area with several small exhibition stands, above which hangs a large blue banner bearing the Food Service Innovation Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Special areas

Creative hubs of the trade fair with open spaces for dialogue, inspiration, and groundbreaking ideas.

A woman gives a presentation on a green stage in front of an audience; next to her is a large screen with the EuroShop logo and lettering; copyright: Andreas Wiese / Messe Düsseldorf

Stages

Leading retail experts share trends and real-world use cases in keynotes and panel discussions.

Two people look at a modern, digital payment display at a trade fair booth and talk about the technology; Copyright: Messe Düsseldorf/A. Wiese

Guided Tours

Compact tours offering in-depth insights into top exhibitors and the latest products.

Several shiny trophies from the EuroShop Exhibitor Awards, upright shape with a silver base and a shiny black top; Copyright: Messe Düsseldorf

Awards

Celebrating outstanding achievements in technology, design, and more with internationally recognized awards.

EuroShop newsticker – Updates on EuroShop 2026

A person plugs the charging cable into the side charging socket of a green electric car; copyright: Adobe Express
Electromobility in retail – showcase your solutions at EuroShop 2026!
The special electric mobility area offers you, as an exhibitor, the perfect stage to present your solutions for tomorrow's mobility.
Read more
A group of people stand smiling around a large white paper birthday cake, while the “EuroShop on tour” logo is displayed in the top right corner.
Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour
I had a fantastic day in the French capital – including a creative celebration of EuroShop's 60th anniversary.
Read more
A person holds a smartphone with the EuroShop ticket shop, showing the colorful EuroShop logo and the event dates “February 22–26, 2026” against a red background.
The ticket shop for EuroShop 2026 is now online!
Get your ticket directly on your smartphone. To celebrate our anniversary, the Day Ticket is available for only €60 – but only until December 31, 2025!
Read more
Lively trade fair scene in the Start-up Hub at EuroShop, with young companies, visitors in conversation, and trade fair stands, above which is the Start-up Hub logo; copyright: Messe Düsseldorf/A. Wie
Start-up Hub – Become a headliner now!
Are you a young company looking to present your ideas on the biggest stage for the international retail industry? It's your stage!
Read more
Collage on sustainable store design: modern shelves with green accent colors, various material samples, and wooden boxes with fresh herb plants; copyright: Messe Düsseldorf / A. Wiese
Sustainability in shopfitting at EuroShop 2026
Environmentally conscious shopfitting is a major topic. Discover more about this in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.
Read more
A chef demonstrates how to use a modern oven at a trade fair and explains its functions via a headset; copyright: Messe Düsseldorf/A. Wiese
Ready to serve – your stage for retail food service
Discover the Food Service Innovation Hub at EuroShop 2026 – the hotspot for retail, food service and gastronomy. Secure your exhibitor space now!
Read more
Participants in the EuroShop World Tour in Vienna watch a presentation on EuroShop 2026 at the historic Hotel The Leo Grand; copyright: Messe Düsseldorf
Retail in Vienna – between history and the future
In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.
Read more
Mockup visual of the special Designers' Village area at EuroShop 2026; copyright: Messe Düsseldorf
Create impact at the Designers' Village at EuroShop 2026
The Designers' Village offers retail design specialists a platform to impress international decision-makers in the retail industry with visionary concepts.
Read more
Lively trade fair scene in the Start-up Hub at EuroShop, with young companies, visitors in conversation, and trade fair stands, above which is the Start-up Hub logo; copyright: Messe Düsseldorf/A. Wie
Special areas for start-ups and young innovators at EuroShop 2026
Attention young companies: With the Start-up Hub and Young Innovators by BMWK, EuroShop offers two special areas to showcase new ideas.
Read more
Visitors walk through the exhibition hall with the Food Service Innovation Hub, exhibitor stands, and a coffee lounge; copyright: Messe Düsseldorf/A. Wiese
Innovations for retail food services at EuroShop 2026
Experience, digitalization, convenience – discover the solutions for these catering trends in the Food Service Equipment dimension at EuroShop.
Read more
A group of 15 people stand on a bridge in Düsseldorf and smile at the camera; copyright: beta-web/Katzenberger
Retail inspiration in the shopping and dining hotspot Düsseldorf
The EuroShop Advisory Board meets once a year. On September 24, 2025, there was a guided store tour of exciting retail and gastronomy concepts.
Read more
View of a EuroShop 1999 exhibition hall with various checkout and store fixtures, colorful counters, and visitors in conversation
Happy 60th birthday, EuroShop! The party is on in 2026
Every EuroShop is a milestone in the evolution of the retail sector. In 2026, we will celebrate 60 years of retail history with the Global Retail Festival.
Read more
A group of around 20 people stand smiling in an event room in Mexico City in front of a EuroShop banner, with a round table set with place settings in the foreground; copyright: Yara Vazquez, AV Mexic
EuroShop visits the world
The exchange between the global retail industry makes EuroShop the leading retail trade fair with a genuine community spirit. To achieve this, EuroShop travels around the world.
Read more
Logo and key visual for EuroShop Middle East 2026 with details of the date (October 26–28, 2026) and location (Dubai World Trade Center) as well as the slogan “The Ultimate Middle East Retail Trade Fa
EuroShop Middle East 2026
With EuroShop ME, the leading retail trade fair is expanding into the dynamic economic region of the Middle East. Dubai is thus becoming the new hotspot for innovation and exchange.
Read more
A woman with short blonde hair and glasses and a man with a beard and glasses are standing in front of sliding archive shelves, laughing; the woman is holding a brochure with the EuroShop logo in her
For its 60th birthday: EuroShop unpacks its treasures
EuroShop has been making history since 1966 – and to mark its 60th, we rummaged through the archives. These historical finds are the prelude to our campaign for EuroShop 2026.
Read more
Julian Bolz stands in front of an exhibition hall in Düsseldorf with a soccer in his hand and talks about EuroShop 2026; copyright: Messe Düsseldorf/Julian Bolz
Kick-off for 2026: World Cup in Mexico, EuroShop in Düsseldorf
2026 will be a year full of highlights – both in terms of sport and business! EuroShop in Düsseldorf is the place to be for exhibitors.
Read more
Large fruit and vegetable department with labeled boards and plenty of daylight under an imposing, wooden hall roof with steel beams; copyright: Yvonne Manleitner
Ackerhalle Berlin: historic shopping experience
The Ackerhalle in Berlin combines historic market hall architecture with a modern shopping experience. The REWE store impresses with its product range and loving design.
Read more
People in the Retail Design StudioKÖ stand around an architectural model and are in conversation; copyright: Simon Fricke / HSD
Retail Design StudioKÖ in Düsseldorf
The Retail Design StudioKÖ is a place that aims to promote ideas on how vacant retail spaces can be transformed into vibrant, versatile urban spaces.
Read more
Group photo of the founding members of the “Retail+ DUS” association at the launch event in Düsseldorf; copyright: Retail+ DUS e. V.
“Retail+ DUS”: showroom for retail technologies
Messe Düsseldorf is a co-founder of the “Retail+ DUS” association, which offers a showroom for retail technologies.
Read more
A group of cheerful IFES World Summit participants pose in front of the large pink and white “GUADALAJARA” sign in the city center; copyright: Elke Moebius
IFES World Summit 2025
The IFES association brings together service providers from the trade fair and event sector worldwide - and will be represented at EuroShop 2026.
Read more
People walk past a large poster advertising EuroShop 2026; to the left, “EuroCIS” is reflected in neon lettering; Copyright: Messe Düsseldorf/A. Wiese
EuroCIS goes EuroShop 2026
EuroCIS will take place in 2026 as part of EuroShop. In the EuroCIS (Retail Technology) dimension, you will find technology innovations for retailers.
Read more

EuroShop.mag – 365 Community News

EuroShop.mag is the online magazine of the EuroShop and EuroCIS trade shows. Here you will find the latest articles, images and videos from the world of retail and the EuroShop trade fair family. The wide range of topics in the seven dimensions is reflected in the magazine content. Stay up to date with the latest news from the multifaceted retail community.
Browse the EuroShop.mag
A woman stands in a futuristic room in front of an interactive mirror and looks at holographic garments and a glowing 3D dress, which are displayed as a digital selection.

Retail Technology

Retail in 2086: Will retailers become the supply infrastructure for autonomous AI shoppers?

Minimalist Christmas window display featuring a copper-colored reindeer on a white marble block in front of a beige curtain; Copyright: AI-generated with Gemini 2.5 flash

Shop Fitting, Store Design & Visual Merchandising

Three trends shaping Christmas window displays in 2025
Digital storefront with transparent LED displays showcasing futuristic products such as drones, smart glasses, and e-scooters; Image: AI-generated with Nana Banana

Retail Technology

Utilizing digital shop windows and holograms for brand presentation in retail
Exterior view of the Louis Vuitton store with large logo and lettering on the glass facade and gold-colored interior lighting.; Copyright: beta-web/Katzenberger

Shop Fitting, Store Design & Visual Merchandising

Store tour through Düsseldorf
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