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Visit EuroShop 2026

Welcome to the Global Retail Festival

February 22–26, 2026: Five days of encounters, business, and excitement.

Discover solutions shaping the future of retail. More than 1,900 exhibitors will inspire you with cutting-edge concepts, the latest technologies, and visionary ideas.

Make valuable connections, explore global trends, and see how the industry is preparing for tomorrow.

Welcome to the Global Retail Festival

February 22–26, 2026: Five days of encounters, business, and excitement.

Discover solutions shaping the future of retail. More than 1,900 exhibitors will inspire you with cutting-edge concepts, the latest technologies, and visionary ideas.

Make valuable connections, explore global trends, and see how the industry is preparing for tomorrow.

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Plan your visit
Organize your trade fair experience with everything that matters to you.  ↗

Program 2026
Explore our inspiring supporting program here.  ↗

Exhibitors & products
Discover exhibitors and products live at EuroShop 2026.  ↗

The Spirit of EuroShop

Dynamism, innovative strength, optimistic decisiveness, and a unique community – EuroShop 2026 is all this and more.

Experience a unique line-up of top-class exhibitors from around the world. No other trade fair is as vibrant and diverse: seven dimensions promise a spectacular showcase of innovation.

Take the plunge – “stage diving” is encouraged! Get exclusive insights directly from retail industry leaders, and be inspired by interactive highlights in our special areas.

We look forward to welcoming more than 80,000 trade visitors from across all continents to Düsseldorf for this global retail event.

A logo for EuroShop's 60th anniversary featuring a red 6, a black 0, and the text “60 years EuroShop.”

A journey through 60 years of EuroShop

In 2026, EuroShop celebrates its 60th anniversary. Step into the EuroShop Time Machine and experience six decades of retail and trade fair history on our anniversary website!

To the EuroShop Time Machine
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Opening hours for trade visitors: Daily from 10:00 a.m. to 6:00 p.m.

Two hands hold a smartphone displaying the EuroShop app with the ticket shop and the text “EuroShop 2026 – The Global Retail Festival, February 22–26, 2026.”
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EuroShop App

Your smart companion for a successful trade fair visit

How to plan your perfect day at the trade fair with our brand new EuroShop App: Find out about exhibitors and products, as well as the exclusive supporting program. Save your favorites and events in myOrganizer.

✓ Ticket in the app
✓ Exhibitors & products
✓ Program 2026
✓ Personal recommendations
✓ Trade fair & exhibitor news
✓ Favorites for exhibitors, products, and events

QR Code EuroShop App

Our services for your visit to EuroShop 2026

Buy tickets
Exhibitors & products
Program
Interactive hall plan
That was EuroShop 2023
Arrival
Hotels & city info

Countdown #EuroShop2026

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Early bird discount: Secure your ticket now

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Top exhibitors & top solutions

Visit the international hotspot for retail innovations. From February 22–26, 2026, around 1,900 exhibitors from over 50 countries will present the latest solutions and trends in shopfitting, retail technology, marketing, lighting, food service, and more. EuroShop’s seven dimensions represent the full spectrum of product ranges, offering an extraordinary variety that continues to impress visitors from around the world.

The seven Dimensions of EuroShop 2026

View of a colorful trade fair stand with shelves, decorations and a pink parasol, with writing on a background: “Shopfitting & Store Design”
Several stylish, modern ceiling lamps in shades of white hang next to each other, with “Lighting” written on the background above them
Row of blue and transparent bottles on a refrigerated shelf, with writing on background: “Refrigeration & Energy Management”
Woman walks through a colorfully illuminated tunnel at a trade fair, above it is writing on a background: “Expo & Event Marketing”
Close-up of a barcode scanner, with writing on background: “EuroCIS”
Luminous LED letters in heart shape and bright colors, above them is writing on background: “Retail Marketing”
Robotic arm places fresh pretzels on a tray, above it is writing on a background: “Food Service Equipment”



Logo of the start-up hub with the EuroShop star

EuroShop Start-up Hub

The stage is yours: Benefit from our special area for retail technology start-ups.

Showcase your products, innovations, and fresh ideas to an international audience of experts from all areas of retail and beyond.

 

Learn more about participating

Program of EuroShop 2026

Special Areas, Stages, Guided Tours & Awards

Whether you’re looking for inspiring presentations, visionary special areas, interactive tours, or best practices at the awards – EuroShop offers a trade fair experience that goes far beyond the ordinary. Gain forward-looking insights and practical know-how through our diverse supporting program.

A bustling special area with several small exhibition stands, above which hangs a large blue banner bearing the Food Service Innovation Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf

Special areas

Creative hubs of the trade fair with open spaces for dialogue, inspiration, and groundbreaking ideas.
A woman gives a presentation on a green stage in front of an audience; next to her is a large screen with the EuroShop logo and lettering; copyright: Andreas Wiese / Messe Düsseldorf

Stages

Leading retail experts share trends and real-world use cases in keynotes and panel discussions.
Two people look at a modern, digital payment display at a trade fair booth and talk about the technology; Copyright: Messe Düsseldorf/A. Wiese

Guided Tours

Compact tours offering in-depth insights into top exhibitors and the latest products.
Several shiny trophies from the EuroShop Exhibitor Awards, upright shape with a silver base and a shiny black top; Copyright: Messe Düsseldorf

Awards

Celebrating outstanding achievements in technology, design, and more with internationally recognized awards.

EuroShop newsticker – Updates on EuroShop 2026

Modernly designed BIOGENA store with illuminated shelves and tables full of white product containers in a bright, minimalist interior.
Grand Opening of BIOGENA PLAZA Düsseldorf
In the new flagship store visitors can experience health, vitality, and wellbeing firsthand. The modern store concept combines consulting, science, and shopping.
Read more
Exhibition area with illuminated wooden shelves displaying various spotlights and ceiling lights in different colors and lighting moods; on the right in the foreground, a…
EuroShop 2026: Light Becomes an Experiential Factor
Modern lighting concepts shape the atmosphere and customer experience in retail. Visitors get a concise overview of solutions and trends.
Read more
A large group of conference participants sits close together in a modern event space, looking at the camera and laughingly raising their hands.
Workshop Days 2025 at the Konzeptwerkstatt
Participants from the bakery, butchery, and food service industries met in Mettingen. EuroShop 2026 also offers inspiration for the catering industry.
Read more
A group of business-minded people is standing on a staircase in front of a building entrance with the company sign 'Shopguard
Hej from Budapest! – EuroShop on Tour in Hungary
Personal exchange and inspiration were at the heart of the trip, with anticipation for EuroShop 2026 in Düsseldorf
Read more
On a stage bathed in red light, a band performs in front of a dancing audience, above which is the slogan “Stand up for your start-up! @ Start-up Hub 2026” and the EuroShop logo.
Rock the Start-up Hub at EuroShop 2026
Are you a young, creative company with smart tech solutions for retail? Your spot awaits you right in the heart of the action at EuroCIS / Retail Technology Dimension: networking, visibility, and business included.
Read more
A colorful, decorative hot air balloon hangs from the ceiling of a modern shopping center with an open, bright upper floor and large windows. Below it, there is an artfully designed.
Sanibonani from South Africa! – EuroShop on Tour in Capetown and Johannesburg
Elke Moebius visited inspiring retail and food service locations. Ideal for experiencing the importance of innovative retail and food service solutions.
Read more
A modern store with wooden shelves full of clothing, a table with sneakers and accessories at the front, and the EuroShop on Tour logo in the top right corner.
Hej från Sverige! – EuroShop on Tour in Skandinavia
EuroShop visited Stockholm. We talked about current retail trends that will also be on display at EuroShop 2026.
Read more
A person is pointing at a large monitor with colorful tables and KPI dashboards for retail performance analysis, including data on availability and store performance.
AI is becoming a strategic reality in retail
AI is becoming a strategic success factor in retail. At EuroShop 2026, visitors can experience firsthand how modern AI solutions are shaping the future of retail.
Read more
A group of elegantly dressed people stand smiling in front of a dark photo wall printed with the EuroShop and Messe Düsseldorf logos.
Marhaba from Dubai! – EuroShop on Tour in the MENA economic region
The MENA region is experiencing strong innovation momentum. Another highlight: the premiere of EuroShop Middle East.
Read more
A modern store with wooden shelves full of clothing, a table with sneakers and accessories at the front, and the EuroShop on Tour logo in the top right corner.
Saluti da Milano! – EuroShop on Tour in Italy
Another stop on the EuroShop World Tour took us to Italy. Exhibitors, press, and partners were curious to find out what EuroShop 2026 has in store.
Read more
A person plugs the charging cable into the side charging socket of a green electric car; copyright: Adobe Express
Electromobility in retail – showcase your solutions at EuroShop 2026!
The special electric mobility area offers you, as an exhibitor, the perfect stage to present your solutions for tomorrow's mobility.
Read more
A group of people stand smiling around a large white paper birthday cake, while the “EuroShop on tour” logo is displayed in the top right corner.
Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour
I had a fantastic day in the French capital – including a creative celebration of EuroShop's 60th anniversary.
Read more
A person holds a smartphone with the EuroShop ticket shop, showing the colorful EuroShop logo and the event dates “February 22–26, 2026” against a red background.
The ticket shop for EuroShop 2026 is now online!
Get your ticket directly on your smartphone. To celebrate our anniversary, the Day Ticket is available for only €60 – but only until December 31, 2025!
Read more
Lively trade fair scene in the Start-up Hub at EuroShop, with young companies, visitors in conversation, and trade fair stands, above which is the Start-up Hub logo; copyright: Messe Düsseldorf/A. Wie
Start-up Hub – Become a headliner now!
Are you a young company looking to present your ideas on the biggest stage for the international retail industry? It's your stage!
Read more
Collage on sustainable store design: modern shelves with green accent colors, various material samples, and wooden boxes with fresh herb plants; copyright: Messe Düsseldorf / A. Wiese
Sustainability in shopfitting at EuroShop 2026
Environmentally conscious shopfitting is a major topic. Discover more about this in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.
Read more
A chef demonstrates how to use a modern oven at a trade fair and explains its functions via a headset; copyright: Messe Düsseldorf/A. Wiese
Ready to serve – your stage for retail food service
Discover the Food Service Innovation Hub at EuroShop 2026 – the hotspot for retail, food service and gastronomy. Secure your exhibitor space now!
Read more
Participants in the EuroShop World Tour in Vienna watch a presentation on EuroShop 2026 at the historic Hotel The Leo Grand; copyright: Messe Düsseldorf
Retail in Vienna – between history and the future
In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.
Read more
Mockup visual of the special Designers' Village area at EuroShop 2026; copyright: Messe Düsseldorf
Create impact at the Designers' Village at EuroShop 2026
The Designers' Village offers retail design specialists a platform to impress international decision-makers in the retail industry with visionary concepts.
Read more
Lively trade fair scene in the Start-up Hub at EuroShop, with young companies, visitors in conversation, and trade fair stands, above which is the Start-up Hub logo; copyright: Messe Düsseldorf/A. Wie
Special areas for start-ups and young innovators at EuroShop 2026
Attention young companies: With the Start-up Hub and Young Innovators by BMWK, EuroShop offers two special areas to showcase new ideas.
Read more
Visitors walk through the exhibition hall with the Food Service Innovation Hub, exhibitor stands, and a coffee lounge; copyright: Messe Düsseldorf/A. Wiese
Innovations for retail food services at EuroShop 2026
Experience, digitalization, convenience – discover the solutions for these catering trends in the Food Service Equipment dimension at EuroShop.
Read more
A group of 15 people stand on a bridge in Düsseldorf and smile at the camera; copyright: beta-web/Katzenberger
Retail inspiration in the shopping and dining hotspot Düsseldorf
The EuroShop Advisory Board meets once a year. On September 24, 2025, there was a guided store tour of exciting retail and gastronomy concepts.
Read more
View of a EuroShop 1999 exhibition hall with various checkout and store fixtures, colorful counters, and visitors in conversation
Happy 60th birthday, EuroShop! The party is on in 2026
Every EuroShop is a milestone in the evolution of the retail sector. In 2026, we will celebrate 60 years of retail history with the Global Retail Festival.
Read more
A group of around 20 people stand smiling in an event room in Mexico City in front of a EuroShop banner, with a round table set with place settings in the foreground; copyright: Yara Vazquez, AV Mexic
EuroShop visits the world
The exchange between the global retail industry makes EuroShop the leading retail trade fair with a genuine community spirit. To achieve this, EuroShop travels around the world.
Read more
Logo and key visual for EuroShop Middle East 2026 with details of the date (October 26–28, 2026) and location (Dubai World Trade Center) as well as the slogan “The Ultimate Middle East Retail Trade Fa
EuroShop Middle East 2026
With EuroShop ME, the leading retail trade fair is expanding into the dynamic economic region of the Middle East. Dubai is thus becoming the new hotspot for innovation and exchange.
Read more
A woman with short blonde hair and glasses and a man with a beard and glasses are standing in front of sliding archive shelves, laughing; the woman is holding a brochure with the EuroShop logo in her
For its 60th birthday: EuroShop unpacks its treasures
EuroShop has been making history since 1966 – and to mark its 60th, we rummaged through the archives. These historical finds are the prelude to our campaign for EuroShop 2026.
Read more

EuroShop.mag – 365 Community News

EuroShop.mag is the online magazine of the EuroShop and EuroCIS trade shows. Here you will find the latest articles, images and videos from the world of retail and the EuroShop trade fair family. The wide range of topics in the seven dimensions is reflected in the magazine content. Stay up to date with the latest news from the multifaceted retail community.
Browse the EuroShop.mag
A finger selects a photo of a dish from a digital menu overview on a tablet; Copyright: Adobe Express, AI-generated

Food Service Equipment

Future scenarios for retail-based food service between lifestyle and AI

Symbolic image for unified commerce: a shopping cart icon connected to icons for logistics, payment, location, etc.; blurred image of a supermarket aisle with shelves in the background

Retail Technology

Unified commerce: one platform for everything
Construction site of a supermarket built using timber frame construction with exposed wooden beams and a construction worker in the foreground; Copyright: Aldi Nord

Shop Fitting, Store Design & Visual Merchandising

Timber construction for retail stores and supermarkets
A person works on a laptop while a bar and line chart shows rising prices for shopping baskets over the months.

Retail Technology

Dynamic pricing – How flexible prices are changing retail
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