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Visit EuroShop 2026

Welcome to the Global Retail Festival

February 22–26, 2026: Five days of encounters, business, and excitement.

Welcome to the Global Retail Festival

February 22–26, 2026: Five days of encounters, business, and excitement.

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The Spirit of EuroShop

Dynamism, innovative strength, optimistic decisiveness, and a unique community – EuroShop 2026 is all this and more.

A logo for EuroShop's 60th anniversary featuring a red 6, a black 0, and the text “60 years EuroShop.”

A journey through 60 years of EuroShop

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Opening hours for trade visitors: Daily from 10:00 a.m. to 6:00 p.m.

Two hands hold a smartphone displaying the EuroShop app with the ticket shop and the text “EuroShop 2026 – The Global Retail Festival, February 22–26, 2026.”

Countdown #EuroShop2026

days hours minutes seconds
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Early bird discount: Secure your ticket now

Platinum Exhibitor
Golden Exhibitor
Silver Exhibitor

Top exhibitors & top solutions

The seven Dimensions of EuroShop 2026




Logo of the start-up hub with the EuroShop star

EuroShop Start-up Hub

The stage is yours: Benefit from our special area for retail technology start-ups.

Program of EuroShop 2026

Special Areas, Stages, Guided Tours & Awards

A bustling special area with several small exhibition stands, above which hangs a large blue banner bearing the Food Service Innovation Hub logo; Copyright: Andreas Wiese / Messe Düsseldorf
A woman gives a presentation on a green stage in front of an audience; next to her is a large screen with the EuroShop logo and lettering; copyright: Andreas Wiese / Messe Düsseldorf
Two people look at a modern, digital payment display at a trade fair booth and talk about the technology; Copyright: Messe Düsseldorf/A. Wiese
Several shiny trophies from the EuroShop Exhibitor Awards, upright shape with a silver base and a shiny black top; Copyright: Messe Düsseldorf

EuroShop newsticker – Updates on EuroShop 2026

Electromobility in retail – showcase your solutions at EuroShop 2026!
The special electric mobility area offers you, as an exhibitor, the perfect stage to present your solutions for tomorrow's mobility.
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Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour
I had a fantastic day in the French capital – including a creative celebration of EuroShop's 60th anniversary.
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The ticket shop for EuroShop 2026 is now online!
Get your ticket directly on your smartphone. To celebrate our anniversary, the Day Ticket is available for only €60 – but only until December 31, 2025!
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Start-up Hub – Become a headliner now!
Are you a young company looking to present your ideas on the biggest stage for the international retail industry? It's your stage!
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Sustainability in shopfitting at EuroShop 2026
Environmentally conscious shopfitting is a major topic. Discover more about this in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.
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Ready to serve – your stage for retail food service
Discover the Food Service Innovation Hub at EuroShop 2026 – the hotspot for retail, food service and gastronomy. Secure your exhibitor space now!
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Retail in Vienna – between history and the future
In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.
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Create impact at the Designers' Village at EuroShop 2026
The Designers' Village offers retail design specialists a platform to impress international decision-makers in the retail industry with visionary concepts.
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Special areas for start-ups and young innovators at EuroShop 2026
Attention young companies: With the Start-up Hub and Young Innovators by BMWK, EuroShop offers two special areas to showcase new ideas.
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Innovations for retail food services at EuroShop 2026
Experience, digitalization, convenience – discover the solutions for these catering trends in the Food Service Equipment dimension at EuroShop.
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Retail inspiration in the shopping and dining hotspot Düsseldorf
The EuroShop Advisory Board meets once a year. On September 24, 2025, there was a guided store tour of exciting retail and gastronomy concepts.
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Happy 60th birthday, EuroShop! The party is on in 2026
Every EuroShop is a milestone in the evolution of the retail sector. In 2026, we will celebrate 60 years of retail history with the Global Retail Festival.
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EuroShop visits the world
The exchange between the global retail industry makes EuroShop the leading retail trade fair with a genuine community spirit. To achieve this, EuroShop travels around the world.
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EuroShop Middle East 2026
With EuroShop ME, the leading retail trade fair is expanding into the dynamic economic region of the Middle East. Dubai is thus becoming the new hotspot for innovation and exchange.
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For its 60th birthday: EuroShop unpacks its treasures
EuroShop has been making history since 1966 – and to mark its 60th, we rummaged through the archives. These historical finds are the prelude to our campaign for EuroShop 2026.
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Kick-off for 2026: World Cup in Mexico, EuroShop in Düsseldorf
2026 will be a year full of highlights – both in terms of sport and business! EuroShop in Düsseldorf is the place to be for exhibitors.
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Ackerhalle Berlin: historic shopping experience
The Ackerhalle in Berlin combines historic market hall architecture with a modern shopping experience. The REWE store impresses with its product range and loving design.
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Retail Design StudioKÖ in Düsseldorf
The Retail Design StudioKÖ is a place that aims to promote ideas on how vacant retail spaces can be transformed into vibrant, versatile urban spaces.
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“Retail+ DUS”: showroom for retail technologies
Messe Düsseldorf is a co-founder of the “Retail+ DUS” association, which offers a showroom for retail technologies.
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IFES World Summit 2025
The IFES association brings together service providers from the trade fair and event sector worldwide - and will be represented at EuroShop 2026.
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EuroCIS goes EuroShop 2026
EuroCIS will take place in 2026 as part of EuroShop. In the EuroCIS (Retail Technology) dimension, you will find technology innovations for retailers.
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EuroShop.mag – 365 Community News

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