How does the retail sector successfully address its target groups today? The Purple Stage highlights trends, strategies and creative concepts from retail marketing – from POS marketing and multisensory approaches to influencer campaigns.
Feb 22: Future Retail Experiences – Rethinking Customer Excitement
Feb 23: International Trends in Retail
Feb 24: AI & Automation in Retail – From Hype to Practice
Feb 25: Instore Marketing & Shopper Activations
Feb 26: Retail Design & Architecture of the Future
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The Stages at EuroShop 2026 – what to expect!
Seven stages, five days filled with program. From A to Z, the EuroShop Stages shed light on what moves retailers today. You can look forward to hundreds of events on all days of the fair.
The advantages of the EuroShop Stages:
free admission with your trade fair ticket
insights from industry professionals
direct exchange with speakers
practical examples of solutions and innovations that are changing the industry
Retail marketing: a strategic success factor for retailers
Omnichannel, retail media, the use of AI and data-based personalization are shaping the contact between retailers and their customers today. And customers expect consistent brand experiences across all touchpoints. Only those who create interesting content along the customer journey will be remembered. A seamless transition between digital and stationary channels ultimately ensures that a purchase is completed.
Marketing managers must therefore take a holistic approach to retail marketing and pay particular attention to these points:
intelligent use of first-party data
close integration of marketing, sales and IT
clear measurability of impact and performance
The presentations on the Purple Stage will show you how to successfully implement current trends, which strategies generate real impact and how to establish retail marketing as a sustainable growth driver.
