A futuristic exhibition stand with luminous, digital art projections and a reflective floor; Copyright: Messe Düsseldorf / Andreas Wiese

How artificial intelligence supports a successful trade fair presence

11.04.2025

The integration of AI into the trade fair process offers exhibitors a range of benefits that can make both the planning and implementation of a trade fair presence more efficient and targeted.

People at a trade fair with various stands and large screens; Copyright: Messe Düsseldorf/Andreas Wiese

Tips for successful trade fair participation for exhibitors

07.04.2025

Trade fairs are one of the most effective platforms for companies to present their products and brand to a wide audience. Comprehensive preparation is the key to successful trade fair participation.

The extensive exhibition centre with modern buildings and the Rhine in the background; Copyright: Messe Düsseldorf/Ansgar van Treeck

Success story of Messe Düsseldorf and global expansion

12.03.2025

Messe Düsseldorf has further expanded its position as one of the world's leading trade fair organizers in 2024. The successful EuroCIS 2025 and the upcoming EuroShop 2026 will act as drivers for innovation and investment.

People move through a busy exhibition hall, on the floor is a large

Global exhibition industry experiences strong growth for 2023 and 2024

17.10.2024

The trade fair industry is experiencing a significant upward trend worldwide, and many organisers are looking for staff. In future, they want to use AI for efficient processes and personalised visitor experiences.

A Changhong Group stand at China in-store 2024 trade fair for retail solutions, surrounded by visitors; Copyright: China in-store

Combining art and technology for cutting-edge retail design

10.09.2024

The Changhong Institute for Commercial Store Construction Services exhibited at China in-store 2024. We asked their director about their experience at the trade show and why it is always worth attending the event.

A miniature installation of a skate park in the shape of a wave, through which skaters ride, in a shop window at Selfridges; Copyright: Selfridges

Event marketing: the 2024 Summer Olympics in retail

06.08.2024

This summer brings with it great events such as the Olympic Games in Paris. Numerous retail companies are using events like this to present their products and brands through immersive experiences.

Visitors and exhibitors sitting together, networking at the In-store Asia 2024 retail expo; Copyright: In-store Asia

In-store Asia 2024: The who's who of retail met in Mumbai

23.07.2024

The 15th edition of In-store Asia was a resounding success! As the largest trade fair for retail investment on the Indian subcontinent, it offered visitors a platform to discover innovative solutions.

A shopping arcade in Shanghai in the dark with colorful neon signs and passers-by; Copyright: Unsplash/Krzysztof Kotkowicz

Learning from China's retail insiders: trends at China in-store 2024

13.06.2024

The retail industry in China is known for its dynamism and innovative strength. This is one of the reasons why China in-store 2024 is a must-attend event for anyone interested in the latest trends in the Asian retail world.

Visitors at an exhibition stand with colorfully illuminated advertising material at In-store Asia; Copyright: Messe Düsseldorf India

Cutting-edge retail trends at In-store Asia 2024

22.05.2024

Like no other trade fair in the Asia-Pacific region, In-store Asia offers a comprehensive range of retail solutions and trend-oriented insights: from June 13 to 15, 2024 in Mumbai.

Many people at an event in the CUPRA Flagship Store Berlin; Copyright: CUPRA

Local event marketing as the key to authentic brand loyalty

09.04.2024

In a digitalized and globalized world, local event marketing is coming more into focus. Companies are recognizing the importance of personal interaction and are focusing on a genuine customer relationship.