A Changhong Group stand at China in-store 2024 trade fair for retail solutions, surrounded by visitors; Copyright: China in-store

Combining art and technology for cutting-edge retail design

10.09.2024

The Changhong Institute for Commercial Store Construction Services exhibited at China in-store 2024. We asked their director about their experience at the trade show and why it is always worth attending the event.

A miniature installation of a skate park in the shape of a wave, through which skaters ride, in a shop window at Selfridges; Copyright: Selfridges

Event marketing: the 2024 Summer Olympics in retail

06.08.2024

This summer brings with it great events such as the Olympic Games in Paris. Numerous retail companies are using events like this to present their products and brands through immersive experiences.

Visitors and exhibitors sitting together, networking at the In-store Asia 2024 retail expo; Copyright: In-store Asia

In-store Asia 2024: The who's who of retail met in Mumbai

23.07.2024

The 15th edition of In-store Asia was a resounding success! As the largest trade fair for retail investment on the Indian subcontinent, it offered visitors a platform to discover innovative solutions.

A shopping arcade in Shanghai in the dark with colorful neon signs and passers-by; Copyright: Unsplash/Krzysztof Kotkowicz

Learning from China's retail insiders: trends at China in-store 2024

13.06.2024

The retail industry in China is known for its dynamism and innovative strength. This is one of the reasons why China in-store 2024 is a must-attend event for anyone interested in the latest trends in the Asian retail world.

Visitors at an exhibition stand with colorfully illuminated advertising material at In-store Asia; Copyright: Messe Düsseldorf India

Cutting-edge retail trends at In-store Asia 2024

22.05.2024

Like no other trade fair in the Asia-Pacific region, In-store Asia offers a comprehensive range of retail solutions and trend-oriented insights: from June 13 to 15, 2024 in Mumbai.

Many people at an event in the CUPRA Flagship Store Berlin; Copyright: CUPRA

Local event marketing as the key to authentic brand loyalty

09.04.2024

In a digitalized and globalized world, local event marketing is coming more into focus. Companies are recognizing the importance of personal interaction and are focusing on a genuine customer relationship.

Pyramid-shaped display and illuminated counter and structurally wound paper yarn element with green sensor yarn; Copyright: DITF

Recyclable event and trade fair furniture made of paper

01.02.2024

Sustainable furniture for temporary events is in demand: for example, furniture that can be recycled.

China in-store 2023 showcases high-quality designs and retail solutions

13.12.2023

A triumphant return: following a two-year hiatus due to the pandemic, China in-store 2023 left both visitors and exhibitors inspired.

Visitors in the exhibition halls of China in-store; Copyright: Messe Düsseldorf

Experiencing retail innovations in Shanghai: China in-store 2023

07.11.2023

Kathrin Brüggemeier from the EuroShop team shares her experiences in the Chinese retail market and the automotive sector.

The OCTAlux stand by OCTANORM; Copyright: MWSYSTEM

System stand construction: The magic of trade fair construction

17.10.2023

Building stands sustainably and nevertheless eye-catching? That's one of the daily challenges for exhibitors just as it is for the trade show construction and expo marketing industry. Benjamin Bruder of OCTANORM explains to us why system stand construction can be a solution and a model for the future.