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EuroShop Stages – Top-class performances

This was the diverse supporting programme of the Global Retail Festival across seven stages. A high-calibre line-up of retail experts presented the industry’s most pressing topics in engaging keynotes. Visitors found an outstanding mix of practical use cases and innovative impulses – ranging from technology trends and retail and event marketing to store design and food service.

There were exciting examples from the industry featuring many retailers, such as OTTO, Carrefour, OBI, dm, Douglas, Thalia, POCO, EDEKA, Hunkemöller, Manufactum, and Veseloglu.

This was the Stages program
What do exhibitors and visitors value most about the EuroShop stages? What insights and benefits do they take away from the presentations and networking opportunities? We spoke with attendees at the stages during EuroShop 2026 to find out.
yellow stage

Yellow Stage
Expo and Event Marketing in transformation

Location: Hall 1, stand B64
Powered by: IFES + fwd:

The Yellow Stage is dedicated to topics related to brand staging and live communication. Practical examples from the world of events and brand appearances show how companies create memorable experiences – whether analogue, digital or hybrid.
Find out more about the Yellow Stage

Purple Stage
High-impact retail marketing

Location: Hall 4, stand E43
Powered by: Shop!

How does the retail sector successfully address its target groups today? The Purple Stage highlights trends, strategies and creative concepts from retail marketing – from POS marketing and multisensory approaches to influencer campaigns.
 
Find out more about the Purple Stage
Logo EuroShop Red Stage

Red Stage
Best Practices in digital transformation

Location: Hall 6, stand I61
Powered by: EHI Retail Institute

Experience digital innovations that have been successfully implemented in retail – from omnichannel strategies and AI-powered analytics to digitised processes. Exhibitors and their retail partners will present real success stories and offer exclusive insights into current project implementations.
Find out more about the Red Stage

Blue Stage
Technological trends in focus

Location: Hall 6, stand I03
Powered by: EHI Retail Institute

The Blue Stage highlights current trends and future-focused topics in retail IT. Visitors can explore developments such as mobile solutions, self-checkout, AI-based data analysis, and new security solutions. Industry experts discuss technological challenges and practical solutions.
Find out more about the Blue Stage

Black Stage
Start-ups and emerging innovators

Location: Hall 7.0, stand B02
Powered by: Messe Düsseldorf

Entrepreneurial spirit meets retail vision. Start-ups, scale-ups and young tech providers showcase their bold ideas, disruptive models and future-oriented solutions for tomorrow’s retail world. The program is complemented by expert panels featuring leading voices.
Find out more about the Black Stage

Amber Stage
Rethinking store design

Location: Hall 9, stand D58
Powered by: EHI Retail Institute

The Amber Stage is dedicated to innovative concepts relating to shopfitting, store architecture and lighting design. The focus here is on creative ideas for the physical point of sale – as an emotional experience space and functional shopping environment.
Find out more about the Amber Stage
White, artistically intertwined typography with the words “Retail Uncovered” on a black background

RETAIL(UN)COVERED
A Stage for research & fresh perspectives ▶ powered by Hochschule Düsseldorf (HSD)

Location: Hall 12, stand A34
Powered by: Hochschule Düsseldorf (HSD) 

This stage brings together academic perspectives with practical insights. Students, researchers and young professionals present their views on the future of commerce – with fresh ideas, critical questions and exciting projects.
Find out more about the RETAIL(UN)COVERED Stage
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