Visit EuroShop 2026 – The Global Retail Festival

From February 22–26, 2026, Düsseldorf will be transformed into the international hotspot for retail innovations. More than 1,800 exhibitors from over 50 countries will present the latest trends in shopfitting, technology, marketing, lighting, food service, and more. EuroShop is more than just a trade fair: it is a stage, a network, a think tank, a community meeting place, and a festival all in one.

Let’s shape the future of retail – together at EuroShop 2026!

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A large red and black X-shaped sculpture, the EuroShop star, stands on a red circle in a modern hall with large windows and people; copyright: Andreas Wiese / Messe Düsseldorf

Why EuroShop?

Reasons to attend

A three-dimensional EuroShop star made of colorful particles in red and black against a white background

7 Dimensions

Dimensions of EuroShop 2026

An overview of a bustling exhibition area with lots of people and a stage; copyright: Andreas Wiese / Messe Düsseldorf

Program

Specials @ EuroShop 2026

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Discover now

Exhibitor and product database

Exhibition stand with camera shot in the foreground, people at a sales stand in the background; Copyright: Andreas Wiese / Messe Düsseldorf

Review

Highlights of EuroShop 2023

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Exhibitor news

New products & events

EuroShop highlights at a glance

Be perfectly prepared for your visit to EuroShop!

To help you get the most out of your trade fair experience, we have helpful tools and information at your disposal – from the EuroShop app and the practical MyOrganizer to interactive hall plans and clever tips on travel and hotel booking.

Two trade fair visitors stand in front of a large map of the EuroShop exhibition grounds; copyright: Messe Düsseldorf / Andreas Wiese

Two men looking at a touchscreen together, one explaining something to the other; copyright: Messe Düsseldorf / Andreas Wiese

Our services from A to Z

From accessibility to working platforms, whether you are looking for the lost property office or want to do some shopping: our services will help you with whatever you need. Practical information is also available on restaurants, transportation, and first aid.

The EuroShop Retail Festival program

From inspiring keynotes on tomorrow's trends to practical success stories, the EuroShop program is as diverse as it is profitable. Find your highlights on the stages, during guided tours, or at after-work events.

A speaker stands on the Red Stage and addresses the audience; copyright: Messe Düsseldorf / Andreas Wiese

A glimpse into the Designers' Village at EuroShop with its modern exhibition stands, colorful installations, and visitors; copyright: Messe Düsseldorf / Andreas Wiese

The special areas at EuroShop

The many special areas—from the Designers' Village and Start-up Area to the Food Service Hub—are dedicated to forward-looking topics in retail. Exhibitors and associations offer exciting insights and practical tips.

EuroShop newsticker – Updates on EuroShop 2026

Person wearing a chef's hat at a food service equipment stand at EuroShop, surrounded by visitors

Foodservice Equipment Guided Tour @ EuroShop 2026

Secure your spot on the Foodservice Equipment Guided Tour at EuroShop 2026. Free of charge, exclusively for retailers & restaurateurs – register now!

People in front of a Gucci store window on Düsseldorf's Kö

Düsseldorf store tour: experience retail design live

Only a few spots left! Discover 5 curated stores with a local guide. 3 hours, €200. Starts at the exhibition grounds.

Exhibitors and visitors in the Start-up Hub at EuroShop

Start-up Hub @ EuroShop 2026: exploring what’s next in retail

The Start-up Hub at EuroShop 2026 showcases what’s next in retail: AI, checkout innovation, in-store media & bold new ideas – live in Hall 7.

Disco ball surrounded by vibrant colors. Text: EuroShop 2026 Festival Night, Invitation

EuroShop 2026 Festival Night for exhibitors

EuroShop 2026 Festival Night at CCD South: exclusive exhibitor event with beats, food & high-level networking. Secure your ticket now!

Cooling solutions from the Refrigeration & Energy Management dimension at EuroShop

Energy Management & Optimization Guided Tour @ EuroShop 2026

Only a few places left! Save energy, reduce costs, make retail future-proof. 2–2.5 hours (English), €100. Secure your place on the tour now in the ticket shop!

The Food Service Innovation Hub at EuroShop, surrounded by numerous visitors

Food Service Innovation Hub @ EuroShop 2026 serving retail’s appetite for food services

The Food Service Innovation Hub at EuroShop 2026 showcases technologies for modern food service: digital ordering, AI, vending, payment solutions and kitchen management systems.

Neon yellow wall in exhibition hall with colorful stickers and the inscription: Feel good design

Designers’ Village @ EuroShop 2026: where store design comes to life

The Designers’ Village at EuroShop 2026 showcases store design from layout to lighting design. Inspiration for retail, architecture and visual merchandising.

Trade visitors attending a presentation on the Amber Stage at EuroShop

Amber Stage @ EuroShop 2026: Rethinking store design

Innovative store design concepts, lighting as a storytelling tool and international retail ideas for the point of sale: Discover the Amber Stage live at EuroShop from 22–26 February 2026.

Trade visitor examines sustainable materials for store design at a trade fair booth

Innovation Tour Sustainable Materials & Store Designs @ EuroShop 2026

The Innovation Tour on sustainable materials and store designs showcases selected solutions in shopfitting and visual merchandising – concise and hands-on for retail professionals.

Audience in front of and next to the Yellow Stage at EuroShop

Yellow Stage @ EuroShop 2026: What makes brand experiences unforgettable

Live communication, brand experiences, and best practices: The Yellow Stage explores key trends and strategies in modern event marketing.

Kathrin Brüggemeier and Elke Moebius at In-Store Asia 2025

INDIA Special @ EuroShop 2026: A closer look at India’s retail momentum

Scale, speed, experience: India’s retail market fascinates audiences worldwide. The INDIA Special at EuroShop 2026 shows what this dynamic means for retail.

Rendering of the RETAIL(UN)COVERED stage: Person on stage in front of a large-scale projection of a desert landscape with giraffes, several spectators on seating blocks in a darkened room

When the stage is reimagined: RETAIL(UN)COVERED at EuroShop 2026

A live experiment instead of a traditional trade fair stage: RETAIL(UN)COVERED creates a space of possibilities for AI, design and the future of retail.

Interactive retail tech application at an exhibition stand

Innovation Tour RetailTech @ EuroShop 2026

The RetailTech Innovation Tour offers a compact overview of AI, automation and smart store solutions. Dates and highlights at a glance.

People in the audience in front of the Blue Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese

Blue Stage: a compass for navigating retail’s IT jungle

Find your way through the IT jungle in retail – with use cases covering cloud tools, mobile solutions, self-checkout and more.

Three people are talking at EuroShop. In the background, a sign with the words Fair Match can be seen.

Good connections aren’t a matter of chance – networking with Fair Match at EuroShop 2026

Connect with purpose instead of by chance: Fair Match makes networking at EuroShop 2026 structured, personal and efficient.

Audience in front and next to the Red Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese

Red Stage @ EuroShop 2026: what digital transformation really means in-store

Smart carts, GenAI and 24/7 stores: EDEKA, Douglas, OTTO and others show how digital transformation works in everyday retail operations.

Large ÜÇGE exhibition stand with modern architecture, seating area, and the visible motto “Minimum Area, Maximum Efficiency” in an exhibition hall; Copyright: ÜÇGE Group

Two anniversaries, one vision: ÜÇGE celebrates 50 years at EuroShop 2026

50 years of ÜÇGE meet 60 years of EuroShop: why long-term visions shape retail – and what ÜÇGE is planning for EuroShop 2026 in Düsseldorf.

A man with short hair wears a dark blue jacket and a light blue shirt in front of a turquoise background and stands with his arms crossed; Copyright: EHI

Shared history, new beginning – passing the baton at EHI

EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.

A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf

EuroShop 1968 – a rare glimpse into the history of retail

This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.

Salesroom made of dark wood with three open wooden lockers displaying sweatshirts, caps, and shoes, next to a small table with chairs; copyright: beta-web/Pott

Retail as a meeting place: how Another Cotton Lab connects community and experience

At the trade press day for EuroShop 2026, Another Cotton Lab demonstrated how event marketing and retail interact in the flagship store.

Two mannequins dressed in purple clothing – one in a hoodie and the other in a fluffy coat – stand close together in front of mirrors in a purple exhibition space.

Special Area VM Experience at EuroShop 2026

In Hall 10, visitors will experience interactive stations such as the Mannequin Café, Selfie Spot, and Catwalk, which invite them to participate.

Modern ham bar in a grocery store with counter, bar stools, hanging ham legs, and employees preparing meat products; copyright: Zurheide

Shopping, savouring, socialising – retail gastronomy in Düsseldorf

The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.

The image shows several smartphone screens with the EuroShop app on a white background; on the left, the text reads “Discover the versatility of EuroShop anytime, anywhere” in black letters.

The new EuroShop app is here – just in time for EuroShop 2026

The EuroShop app is your digital companion at the trade show: find exhibitors and products, save your favorites, and discover personalized recommendations.

Modernly designed BIOGENA store with illuminated shelves and tables full of white product containers in a bright, minimalist interior.

Grand Opening of BIOGENA PLAZA Düsseldorf

In the new flagship store visitors can experience healt and wellbeing firsthand. The modern store concept combines consulting, science, and shopping.

Exhibition area with illuminated wooden shelves displaying various spotlights and ceiling lights in different colors and lighting moods; on the right in the foreground, a…

EuroShop 2026: Light Becomes an Experiential Factor

Modern lighting concepts shape the atmosphere and customer experience in retail. Visitors get a concise overview of solutions and trends.

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FAQs about the EuroShop trade fair

Do you have questions about EuroShop or your visit to the trade fair? You can find answers to frequently asked questions in our FAQs.

What is the EuroShop retail trade fair?

At EuroShop, the world's leading retail trade fair, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers all needs as well as the latest trends and innovations in the retail sector.

A diverse supporting program with specialist forums, presentations, events and special areas complements the exhibitor offer and provides in-depth coverage of current industry topics.

What products can I find at the EuroShop trade fair?

In addition to store fittings and lighting, technological solutions for the brick-and-mortar retail sector as well as online retail play an important role. Sales promotion and advertising materials as well as products for the food retail and catering sectors will also feature. Energy management and event marketing are also central themes of the product categories at EuroShop.

At EuroShop, the product areas are grouped into 7 experience dimensions to make it easy for visitors to find their way around.

How many exhibitors will be at EuroShop?

The exact number of exhibitors for 2026 has not yet been determined – in 2023 there were 1,824 exhibitors, over 70% of them from abroad. Even more exhibitors are expected for 2026.

How can I prepare for my visit to EuroShop?

The exhibitor and product database, an interactive hall plan, the EuroShop app and other services such as bookmarks, appointment scheduling and personalized recommendations are available to help you prepare.

When will the next EuroShop take place?

The next EuroShop will take place in Düsseldorf from February 22 to 26, 2026. The leading international trade fair for the retail sector is held every three years – the following date is therefore in 2029.

Where will EuroShop 2026 take place?

EuroShop 2026 takes place at the Messe Düsseldorf exhibition center, the address is Messeplatz / Stockumer Kirchstrasse 61, 40474 Düsseldorf. The site has several main entrances, including Messe Nord (Gate 1), Messe Ost (Stockumer Kirchstrasse) and Messe Süd, all of which are easily accessible by the free trade fair shuttle bus or public transport. We can provide you with more detailed information for your Anreise.

Where can I buy tickets?

Tickets can only be purchased online in the official EuroShop ticket store. Ticket sales will start in November 2025. Until then, visitors can already register with their details in the ticket store.

What are the opening hours of the fair on the individual days?

EuroShop 2026 is open daily from Sunday, February 22 to Thursday, February 26, 2026, from 10:00 to 18:00.

We have compiled further answers on the topics of Messe Düsseldorf, EuroShop, visiting, exhibiting and traveling in our general FAQs.

All EuroShop FAQs