Visit EuroShop 2026 – The Global Retail Festival

From February 22–26, 2026, Düsseldorf will be transformed into the international hotspot for retail innovations. More than 1,800 exhibitors from over 50 countries will present the latest trends in shopfitting, technology, marketing, lighting, food service, and more. EuroShop is more than just a trade fair: it is a stage, a network, a think tank, a community meeting place, and a festival all in one.

Let’s shape the future of retail – together at EuroShop 2026!

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A large red and black X-shaped sculpture, the EuroShop star, stands on a red circle in a modern hall with large windows and people; copyright: Andreas Wiese / Messe Düsseldorf

Why EuroShop?

Reasons to attend

A three-dimensional EuroShop star made of colorful particles in red and black against a white background

7 Dimensions

Dimensions of EuroShop 2026

An overview of a bustling exhibition area with lots of people and a stage; copyright: Andreas Wiese / Messe Düsseldorf

Program

Specials @ EuroShop 2026

A man points to a screen displaying product shelves, while another person stands next to him; Copyright: Andreas Wiese / Messe Düsseldorf

Discover now

Exhibitor and product database

Exhibition stand with camera shot in the foreground, people at a sales stand in the background; Copyright: Andreas Wiese / Messe Düsseldorf

Review

Highlights of EuroShop 2023

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Exhibitor news

New products & events

EuroShop highlights at a glance

Be perfectly prepared for your visit to EuroShop!

To help you get the most out of your trade fair experience, we have helpful tools and information at your disposal – from the EuroShop app and the practical MyOrganizer to interactive hall plans and clever tips on travel and hotel booking.

Two trade fair visitors stand in front of a large map of the EuroShop exhibition grounds; copyright: Messe Düsseldorf / Andreas Wiese

Two men looking at a touchscreen together, one explaining something to the other; copyright: Messe Düsseldorf / Andreas Wiese

Our services from A to Z

From accessibility to working platforms, whether you are looking for the lost property office or want to do some shopping: our services will help you with whatever you need. Practical information is also available on restaurants, transportation, and first aid.

The EuroShop Retail Festival program

From inspiring keynotes on tomorrow's trends to practical success stories, the EuroShop program is as diverse as it is profitable. Find your highlights on the stages, during guided tours, or at after-work events.

A speaker stands on the Red Stage and addresses the audience; copyright: Messe Düsseldorf / Andreas Wiese

A glimpse into the Designers' Village at EuroShop with its modern exhibition stands, colorful installations, and visitors; copyright: Messe Düsseldorf / Andreas Wiese

The special areas at EuroShop

The many special areas—from the Designers' Village and Start-up Area to the Food Service Hub—are dedicated to forward-looking topics in retail. Exhibitors and associations offer exciting insights and practical tips.

EuroShop newsticker – Updates on EuroShop 2026

A man with short hair wears a dark blue jacket and a light blue shirt in front of a turquoise background and stands with his arms crossed; Copyright: EHI

Shared history, new beginning – passing the baton at EHI

EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.

A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf

EuroShop 1968 – a rare glimpse into the history of retail

This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.

Salesroom made of dark wood with three open wooden lockers displaying sweatshirts, caps, and shoes, next to a small table with chairs; copyright: beta-web/Pott

Retail as a meeting place: how Another Cotton Lab connects community and experience

At the trade press day for EuroShop 2026, Another Cotton Lab demonstrated how event marketing and retail interact in the flagship store.

Two mannequins dressed in purple clothing – one in a hoodie and the other in a fluffy coat – stand close together in front of mirrors in a purple exhibition space.

Special Area VM Experience at EuroShop 2026

In Hall 10, visitors will experience interactive stations such as the Mannequin Café, Selfie Spot, and Catwalk, which invite them to participate.a

Modern ham bar in a grocery store with counter, bar stools, hanging ham legs, and employees preparing meat products; copyright: Zurheide

Shopping, savouring, socialising – retail gastronomy in Düsseldorf

The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.

The image shows several smartphone screens with the EuroShop app on a white background; on the left, the text reads “Discover the versatility of EuroShop anytime, anywhere” in black letters.

The new EuroShop app is here – just in time for EuroShop 2026

The EuroShop app is your digital companion at the trade show: find exhibitors and products, save your favorites, and discover personalized recommendations.

Modernly designed BIOGENA store with illuminated shelves and tables full of white product containers in a bright, minimalist interior.

Grand Opening of BIOGENA PLAZA Düsseldorf

In the new flagship store visitors can experience healt and wellbeing firsthand. The modern store concept combines consulting, science, and shopping.

Exhibition area with illuminated wooden shelves displaying various spotlights and ceiling lights in different colors and lighting moods; on the right in the foreground, a…

EuroShop 2026: Light Becomes an Experiential Factor

Modern lighting concepts shape the atmosphere and customer experience in retail. Visitors get a concise overview of solutions and trends.

A large group of conference participants sits close together in a modern event space, looking at the camera and laughingly raising their hands.

Workshop Days 2025 at the Konzeptwerkstatt

Participants from the bakery, butchery, and food service industries met in Mettingen. EuroShop 2026 also offers inspiration for the catering industry.

A group of business-minded people is standing on a staircase in front of a building entrance with the company sign 'Shopguard

Hej from Budapest! – EuroShop on Tour in Hungary

Personal exchange and inspiration were at the heart of the trip, with anticipation for EuroShop 2026 in Düsseldorf

A colorful, decorative hot air balloon hangs from the ceiling of a modern shopping center with an open, bright upper floor and large windows. Below it, there is an artfully designed.

Sanibonani from South Africa! – EuroShop on Tour in Capetown and Johannesburg

Elke Moebius visited inspiring retail and food service locations. Ideal for experiencing the importance of innovative retail and food service solutions.

Rock the Start-up Hub at EuroShop 2026

Are you a young company with smart tech solutions for retail? Your spot awaits you here, right in the heart of the action: networking & visibility included.

Hej från Sverige! – EuroShop on Tour in Skandinavia

EuroShop visited Stockholm. We talked about current retail trends that will also be on display at EuroShop 2026.

A person is pointing at a large monitor with colorful tables and KPI dashboards for retail performance analysis, including data on availability and store performance.

AI is becoming a strategic reality in retail

AI is becoming a strategic success factor in retail. At EuroShop 2026, visitors can experience firsthand how modern AI solutions are shaping the future of retail.

A group of elegantly dressed people stand smiling in front of a dark photo wall printed with the EuroShop and Messe Düsseldorf logos.

Marhaba from Dubai! – EuroShop on Tour in the MENA economic region

The MENA region is experiencing strong innovation momentum. Another highlight: the premiere of EuroShop Middle East.

Saluti da Milano! – EuroShop on Tour in Italy

Another stop on the EuroShop World Tour took us to Italy. Exhibitors, press, and partners were curious to find out what EuroShop 2026 has in store.

Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour

I had a fantastic day in the French capital – including a creative celebration of EuroShop's 60th anniversary.

The ticket shop for EuroShop 2026 is now online!

Get your ticket directly on your smartphone. To celebrate our anniversary, the Day Ticket is available for only €60 – but only until December 31, 2025!

Collage on sustainable store design: modern shelves with green accent colors, various material samples, and wooden boxes with fresh herb plants; copyright: Messe Düsseldorf / A. Wiese

Sustainability in shopfitting at EuroShop 2026

Environmentally conscious shopfitting is a major topic. Discover more about this in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.

Participants in the EuroShop World Tour in Vienna watch a presentation on EuroShop 2026 at the historic Hotel The Leo Grand; copyright: Messe Düsseldorf

Retail in Vienna – between history and the future

In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.

Visitors walk through the exhibition hall with the Food Service Innovation Hub, exhibitor stands, and a coffee lounge; copyright: Messe Düsseldorf/A. Wiese

Innovations for retail food services at EuroShop 2026

Experience, digitalization, convenience – discover the solutions for these catering trends in the Food Service Equipment dimension at EuroShop.

A group of 15 people stand on a bridge in Düsseldorf and smile at the camera; copyright: beta-web/Katzenberger

Retail inspiration in the shopping and dining hotspot Düsseldorf

The EuroShop Advisory Board meets once a year. On September 24, 2025, there was a guided store tour of exciting retail and gastronomy concepts.

View of a EuroShop 1999 exhibition hall with various checkout and store fixtures, colorful counters, and visitors in conversation

Happy 60th birthday, EuroShop! The party is on in 2026

Every EuroShop is a milestone in the evolution of the retail sector. In 2026, we will celebrate 60 years of retail history with the Global Retail Festival.

A group of around 20 people stand smiling in an event room in Mexico City in front of a EuroShop banner, with a round table set with place settings in the foreground; copyright: Yara Vazquez, AV Mexic

EuroShop visits the world

The exchange between the global retail industry makes EuroShop the leading retail trade fair with a genuine community spirit. To achieve this, EuroShop travels around the world.

EuroShop Middle East 2026

With EuroShop ME, the leading retail trade fair is expanding into the dynamic economic region of the Middle East. Dubai is thus becoming the new hotspot for innovation and exchange.

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FAQs about the EuroShop trade fair

Do you have questions about EuroShop or your visit to the trade fair? You can find answers to frequently asked questions in our FAQs.

What is the EuroShop retail trade fair?

At EuroShop, the world's leading retail trade fair, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers all needs as well as the latest trends and innovations in the retail sector.

A diverse supporting program with specialist forums, presentations, events and special areas complements the exhibitor offer and provides in-depth coverage of current industry topics.

What products can I find at the EuroShop trade fair?

In addition to store fittings and lighting, technological solutions for the brick-and-mortar retail sector as well as online retail play an important role. Sales promotion and advertising materials as well as products for the food retail and catering sectors will also feature. Energy management and event marketing are also central themes of the product categories at EuroShop.

At EuroShop, the product areas are grouped into 7 experience dimensions to make it easy for visitors to find their way around.

How many exhibitors will be at EuroShop?

The exact number of exhibitors for 2026 has not yet been determined – in 2023 there were 1,824 exhibitors, over 70% of them from abroad. Even more exhibitors are expected for 2026.

How can I prepare for my visit to EuroShop?

The exhibitor and product database, an interactive hall plan, the EuroShop app and other services such as bookmarks, appointment scheduling and personalized recommendations are available to help you prepare.

When will the next EuroShop take place?

The next EuroShop will take place in Düsseldorf from February 22 to 26, 2026. The leading international trade fair for the retail sector is held every three years – the following date is therefore in 2029.

Where will EuroShop 2026 take place?

EuroShop 2026 takes place at the Messe Düsseldorf exhibition center, the address is Messeplatz / Stockumer Kirchstrasse 61, 40474 Düsseldorf. The site has several main entrances, including Messe Nord (Gate 1), Messe Ost (Stockumer Kirchstrasse) and Messe Süd, all of which are easily accessible by the free trade fair shuttle bus or public transport. We can provide you with more detailed information for your Anreise.

Where can I buy tickets?

Tickets can only be purchased online in the official EuroShop ticket store. Ticket sales will start in November 2025. Until then, visitors can already register with their details in the ticket store.

What are the opening hours of the fair on the individual days?

EuroShop 2026 is open daily from Sunday, February 22 to Thursday, February 26, 2026, from 10:00 to 18:00.

We have compiled further answers on the topics of Messe Düsseldorf, EuroShop, visiting, exhibiting and traveling in our general FAQs.

All EuroShop FAQs