India’s retail landscape in transition: three exciting developments

India is a mosaic of countless markets, each with its own consumer habits and economic trajectories.

At the same time, we have seen enormous momentum here in recent years, driven by new consumer groups, rising purchasing power, and digitalization. We took a closer look at three key developments.

Quick Commerce is evolving from a niche model into the mainstream – with delivery times under 15 minutes and new logistics structures.

At the same time, the tension between organized and unorganized retail remains a defining factor – with major implications for scaling and innovation.

And last but not least, e-commerce, Gen Z, and new markets in medium-sized and large cities continue to drive growth.

Between quick commerce and traditional retail, between major metropolitan areas and smaller emerging cities, retailers and brands face highly varied demands. Those who want to succeed in India need more than a standard strategy – they need flexibility and local understanding.

For me, one thing is clear: Anyone who truly wants to understand these developments and succeed in India needs to be on the ground. That is exactly what makes In-store Asia 2026, taking place May 21–23 in Mumbai, the ideal opportunity.