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THE GLOBAL RETAIL FESTIVAL

22 - 26 FEB 2026, DÜSSELDORF GERMANY

WORLDS'S NO. 1 RETAIL TRADE FAIR

22 - 26 FEB, DÜSSELDORF GERMANY

Reasons for your visit to EuroShop

The Global Retail Festival: Discover. Experience. Network.

Are you looking for new impulses, trends and solutions for your retail business? Then EuroShop 2026 is the perfect event for you! From February 22 to 26, 2026, you will experience the World's No. 1 Retail Trade Fair in Düsseldorf – with over 1,800 exhibitors from more than 50 countries presenting innovations and pioneering developments.

22.-26.02.2026: Five days of encounters, business, enthusiasm.

EuroShop brings together the entire industry – retailers, innovators, decision-makers, first movers. As the premier retail trade fair, EuroShop offers a place where new ideas, partnerships and investments are generated. Experience the unique, inspiring spirit in the exhibition halls, which enables all participants to look to the future with fresh perspectives and master the challenges of tomorrow.

In addition to pure business, EuroShop 2026 offers a meeting place for the retail community: inspiring events, networking areas, innovation tours and unforgettable evenings in the retail metropolis of Düsseldorf – all this makes a visit to the leading trade fair a holistic experience.

Look forward to the Global Retail Festival. We look forward to seeing you!

Your benefits at a glance

7 dimensions of experience
Exclusive supporting program
Networking & services
Access to the global market
Platform for your success
Retail trend radar

7 dimensions for all areas of retail

LIGHTING

Discover the complete range of modern illumination and shop lighting: from the entrance area to product presentation to the checkout area.

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SHOP FITTING & STORE DESIGN

Discover creative highlights for retail shopfitting and original design approaches, and experience the impact that the targeted placement of materials, shapes and colours can have.

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EXPO & EVENT MARKETING

This dimension is the top location for live communication – intense, unique, authentic. Whether you are looking for one-off live communication or a holistically designed brand experience, you will find everything you need here, from state-of-the-art exhibition stand construction to revolutionary event technology.

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EuroCIS

Whether you are looking for technologies for your store, checkout areas, warehouse or supply chains, you will find all the products, solutions and technical innovations you need in the Retail Technology Dimension.

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FOOD SERVICE EQUIPMENT

Welcome to the culinary side of EuroShop. Experience all the trends and innovations in cooking and baking, convenience systems, food technology and to-go solutions.

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RETAIL MARKETING

Here you will find everything related to interacting with customers at the point of sale: digital marketing, signage, displays, decoration, outdoor advertising and much more.

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REFRIGERATION & ENERGY MANAGEMENT

In this section, you will find high-performance refrigeration units and cooling systems, as well as everything related to energy and sustainability.

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Experience exhibitors live at EuroShop

Discover the full diversity of the international retail world at EuroShop 2026: leading companies will be presenting their latest solutions and use cases. EuroShop exhibitors are not only industry leaders – they are also driving forces for the economy in times of digitalisation and globalisation.

Abstrakte Darstellung mit pinken und grünen Partikeln, die sich sternförmig auf blauem Hintergrund ausbreiten; copyright: Messe Düsseldorf

LINE-UP

umdasch • Wanzl • POS TUNING • TRILUX
LUMITECH • WIESHEU • MKN • arneg 
Epta • VFK Renzel • ORES display • ZEBRA 
Diebold Nixdorf • Partner Tech • Pixlip • Aluvision

DISCOVER ALL EXHIBiTORS
Gelbe Partikel formen den EuroShop-Stern in einer 3D-Darstellung

At EuroShop 2026 ...

you will find the latest news and insights.

maintain contacts and find new business partners.

prepare purchasing decisions.

At EuroShop 2026 ...

you will find the latest news and insights.

maintain contacts and find new business partners.

prepare purchasing decisions.

The specials at EuroShop 2026

EuroShop is not just a trade fair – it is THE event for everyone who loves and lives retail. This is where concentrated industry power meets a real festival feeling.

Instead of dry lectures, the supporting program and the conference agenda features inspiring keynotes on the trends of tomorrow, clever solutions and real “hands-on” success stories from the retail sector. In the special areas at EuroShop, creative staging meets forward-looking ideas that invite visitors to join in the discussions and help shape the future.

Retail is better together

It's not just a place for networking – it's a place where real connections are made: whether in relaxed conversations, at legendary stand and after-work parties, at the mobile bars or on the store tours. The community – from experienced retail professionals to disruptive founders – develop visions together and celebrate their successes. EuroShop brings together a lively community that has an impact far beyond the exhibition ground

Exhibitors and retail companies will present their latest solutions and use cases on the stages. Top-class speakers will share exclusive insider insights and offer valuable learnings based on practical examples from the retail industry.
Stages
The various special areas – from store design to cybersecurity and food services to the start-up hub – are dedicated to forward-looking topics in the retail sector. Exhibitors, associations and experts offer a central point of contact for finding out about solutions and learning about use cases.
Special areas

Düsseldorf is not only the venue for the EuroShop trade fair – the city is also home to numerous large retail companies that test new concepts and present innovative solutions in their stores in the city center. Our store tours take you directly into the real world of the retail industry and offer you even more insights and inspiration for your business.

Store tour
The Start-up hub provides an exciting glimpse into the future. This is where young, innovative and disruptive companies present their pioneering retail tech solutions, opening up completely new perspectives even for established players.
Start-up hub

For those who want to discover the highlights of individual retail areas in a compact and targeted way, we recommend the guided tours. First-class experts from the retail sector will guide you to the latest innovations in the exhibition halls and provide valuable insights into current developments. 

Guided tours
Various awards are presented at EuroShop for revolutionary ideas, pioneering research findings, innovative technologies and outstanding use cases. Here you can experience the retail industry of tomorrow.
Awards

For maximum ROI: the EuroShop services

Make valuable business contacts with our networking offers and exchange ideas with industry professionals. Use tools such as the EuroShop app, the MyOrganizer or the interactive hall plan to plan your visit to the trade fair efficiently and individually. Thanks to the excellent connections, your arrival will be a relaxed start to your trade fair experience.
Two women talking and typing on a screen. Copyright: Messe Düsseldorf

Networking Hub

Expand your business network with valuable contacts and take advantage of our offers for on-site exchange
Our networking offers
The skyline of Düsseldorf on the Rhine at night. Copyright: Adobe/festfotodesign

Optimally reachable

Excellent connections to Messe Düsseldorf by plane, train and car
Tips for the journey
Numerous people chat and gather information at trade fair stands at a busy trade fair; Copyright: Messe Düsseldorf/Andreas Wiese

Everything for your success

EuroShop App, MyOrganizer, hall plans, city information - get the most out of your trade fair visit
Our services for preparation

Global stage for international retail

EuroShop is a magnet for suppliers, users and insiders from the retail industry. Whether EMEA, APAC, North or South America - the trade fair connects global markets and offers unique opportunities for international exchange. If you want to find out where retail is heading worldwide and be inspired by first movers from all over the world, EuroShop is the place to be.

The success figures for EuroShop 2023 confirm its global significance:

  • 1.824 exhibitors from 54 countries, over 70 % of them from abroad
  • 518 journalists from 35 countries
  • 81.484 visitors from 140 countries, half of them from other European countries and one fifth from outside Europe

In 2023, 1,824 exhibitors from 54 countries presented themselves

In 2023, 81,484 visitors came from 140 countries

EuroShop 2026: The platform for your business success

A visit to EuroShop 2026 pays off – measurably and with a lasting effect.

At EuroShop 2023 ...

almost half of the visitors found new suppliers.
As the world's leading retail trade fair, EuroShop brings together decision-makers from all continents and creates a unique environment for business success: 81% of visitors in 2023 were involved in sourcing decisions, over 50% came from top management, and almost half of visitors found new suppliers.

Whether you are discovering new products, experiencing innovations live or looking for specific solutions for your business – EuroShop offers access to valuable contacts, international partnerships and long-term business relationships. This is economic success that can be measured.
EuroShop is much more than just a trade fair – it is the strategic meeting place for the entire retail sector and its suppliers. Whether food retail, fashion and textiles, furniture, wholesale or specialized retail: In 2023, visitors came from all relevant economic sectors – including architecture firms, advertising agencies, IT and security technology as well as the investment and consumer goods industry.

This makes EuroShop an indispensable fixture in the calendar for retailers who make forward-looking decisions, seek new impetus for their business strategy and appreciate the direct exchange with leading minds and solution providers. EuroShop is the ideal environment for setting the course for a competitive future in retail.

FAQs about the EuroShop trade fair

Do you have questions about EuroShop or your visit to the trade fair? You can find answers to frequently asked questions in our FAQs.

What is the EuroShop retail trade fair?

At EuroShop, the world's leading retail trade fair, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers all needs as well as the latest trends and innovations in the retail sector.

A diverse supporting program with specialist forums, presentations, events and special areas complements the exhibitor offer and provides in-depth coverage of current industry topics.

What products can I find at the EuroShop trade fair?

In addition to store fittings and lighting, technological solutions for the brick-and-mortar retail sector as well as online retail play an important role. Sales promotion and advertising materials as well as products for the food retail and catering sectors will also feature. Energy management and event marketing are also central themes of the product categories at EuroShop.

At EuroShop, the product areas are grouped into 7 experience dimensions to make it easy for visitors to find their way around.

How many exhibitors will be at EuroShop?

The exact number of exhibitors for 2026 has not yet been determined – in 2023 there were 1,824 exhibitors, over 70% of them from abroad. Even more exhibitors are expected for 2026.

How can I prepare for my visit to EuroShop?

The exhibitor and product database, an interactive hall plan, the EuroShop app and other services such as bookmarks, appointment scheduling and personalized recommendations are available to help you prepare.

When will the next EuroShop take place?

The next EuroShop will take place in Düsseldorf from February 22 to 26, 2026. The leading international trade fair for the retail sector is held every three years – the following date is therefore in 2029.

Where will EuroShop 2026 take place?

EuroShop 2026 takes place at the Messe Düsseldorf exhibition center, the address is Messeplatz / Stockumer Kirchstrasse 61, 40474 Düsseldorf. The site has several main entrances, including Messe Nord (Gate 1), Messe Ost (Stockumer Kirchstrasse) and Messe Süd, all of which are easily accessible by the free trade fair shuttle bus or public transport. We can provide you with more detailed information for your Anreise.

Where can I buy tickets?

Tickets can only be purchased online in the official EuroShop ticket store. Ticket sales will start in November 2025. Until then, visitors can already register with their details in the ticket store.

What are the opening hours of the fair on the individual days?

EuroShop 2026 is open daily from Sunday, February 22 to Thursday, February 26, 2026, from 10:00 to 18:00.
We have compiled further answers on the topics of Messe Düsseldorf, EuroShop, visiting, exhibiting and traveling in our general FAQs.
All EuroShop FAQs

From world firsts to industry trends – discover the retail of tomorrow at EuroShop

EuroShop is the trend radar for the global retail industry – this is where the innovations, impulses and visions that will shape the retailing of the future come together. Whether smart stores, AI-supported analytics, seamless omnichannel commerce or resource-saving shopfitting: EuroShop picks up on key megatrends such as digitalization, artificial intelligence, sustainability, individualization and experience design and brings them to life through live presentations, special themed areas and guided tours.

Trade visitors benefit from a unique mix of new products, pioneering technologies and bundled expert knowledge. Whether in the Start-up Hub of the EuroCIS – Retail Technology dimension with fresh impulses from young companies, on the Red Stage showing best practices for digital transformation or on the Blue Stage featuring the latest technology trends – the innovative power of EuroShop is evident at first hand everywhere. They take away concrete solutions for their day-to-day business and gain strategic orientation for their long-term business planning. EuroShop sets the pace for the retail sector of tomorrow.

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