What makes In-store Asia so valuable for exhibitors

01.07.2026

Amid all the products, innovations, and retail concepts, it is often the personal connections that make a trade show truly worthwhile. Who could speak to that better than the people helping shape the event? In our video, exhibitors from In-store Asia share their perspectives and explain why the show is such an important meeting place for the industry.

You can find more short and visual impressions in our EuroShop.mag article on In-store Asia 2026.

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Portrait of Elke Moebius, Director EuroShop/EuroCIS, in front of red background with vertical lettering “EUROSHOP”; copyright graphic: beta-web GmbH

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What makes In-store Asia so valuable for exhibitors

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