At EuroShop 2026, together with
iXtenso and with support from
EHI, we introduced Guided Tours for the first time – created as a curated format for EuroShop’s 60th anniversary. For me, it was a strong addition to the classic walk through the halls: participants got a focused overview in a short amount of time, connected directly with the right exhibitors, and took away concrete ideas they could apply in practice.