Counting what's on the shelf is yesterday's game. Today, algorithms predict what's about to run out – before the shelf is even empty. Amazon and H&M show how AI turns inventory data into real competitive advantages.
A concert at a discount store, a wedding at a furniture retailer, dancing in the supermarket aisles: brick-and-mortar retail is reinventing itself as an experience space. Five examples show what event marketing can achieve today.
Live-built window displays, awards, retail tech integration: In-Store Asia 2026 once again proved just how much momentum is driving Indian retail – and how tightly connected the international retail community already is.
No clipboards, no cutoff dates, no state of emergency: RFID, robots, and computer vision are taking over inventory counts. We show how new technologies are enabling permanent, automated, real-time inventory management.
Not for sweet tooths, but for sustainability fans: sugarcane residue, coffee grounds, and natural fibers are making their way into store windows. Mannequin manufacturers are experimenting with unusual materials to conserve resources.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
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The EuroShop trade show family: Successful trade shows around the globe
