That’s exactly where our new Düsseldorf Store Tour comes in – and I’m personally thrilled that we were able to bring this offering to life. Because sometimes you only truly understand an idea when you’re standing in the middle of the space, feeling the materials, sensing the lighting, and watching how people interact with a store.
Together with Düsseldorf-based retail designer Anne Sine Sauermann, you’ll visit five carefully selected stores – an exciting mix of fashion, food, grocery retail, and innovative lifestyle concepts. Over three intensive hours, you’ll see how community, storytelling, and digital elements come together in an urban setting. To me, it’s the perfect complement to the trade show – where theory meets practice.
The tours take place from February 23 to 25, 2026, at 10:30 a.m. and 3:00 p.m. each day. Space is extremely limited – and only a few spots remain.
