EuroShop 1968 – a rare glimpse into the history of retail

Sometimes it helps to look not only ahead, but also back – especially in an industry that is constantly reinventing itself. To mark EuroShop’s 60th anniversary, we delved into our archives in search of hidden treasures. In the process, we uncovered film footage from EuroShop 1968. We have edited together a selection of highlights to give you unique insights into the early days of modern retail.

Cash registers, freezer units, merchandise displays – much has fundamentally changed since 1968. And yet, looking back also reveals just how consistent certain ideas – and many exhibitors – at EuroShop have remained over the years.

If you would like to dive even deeper into the history, you can do so with the EuroShop Time Machine: a journey through different decades featuring images, background information, and astonishing products from EuroShop’s past.

Doesn’t that spark your curiosity about what awaits at the current EuroShop?