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Exhibit at EuroShop 2026

Your Invitation to The Global Retail Festival

Welcome to EuroShop 2026: dynamism, energy, innovation, a wealth of ideas, decisiveness, optimism and a unique community. This is the spirit that motivates and empowers everyone involved to take on and master the challenges of the coming years. Welcome to the Global Retail Festival.
Discover more & apply
EuroShop 2026 - Dimensions, copyright: Messe Düsseldorf

Seven dimensions of total performance.

The seven dimensions of EuroShop 2026: a festival of materials and colours, high-tech and design, ideas and innovations. They cover all topics relevant to the retail sector. Choose the one in which you want to present yourself successfully.
Dive in our dimensions!

60 years of EuroShop - since 1966

For five days, Düsseldorf is the centre of the retail world. The Rhine metropolis recognises the importance of EuroShop. And is very aware of its role as a trade fair and host city. You can look forward to meeting people who will be happy to celebrate 60 years of EuroShop with you.
Take a look at 60 years EuroShop festival

Please note:

Unfortunately, fake stand rental invoices are frequently in circulation. Therefore, please check the invoice for authenticity before making payment and verify it in your OOS account. In addition, there are also a few dubious providers of hotel room reservations. Here, too, we ask you to exercise caution and vigilance. You will find reputable hotel offers on our website under Hotel & CityInfos.

2023 a wow event, 2026 a festival.

Visitors from over 140 countries

Exhibitors from over 50 countries

Journalists from over 30 countries

You can find more exciting figures and good reasons to take part in EuroShop 2026 here:
Further facts about EuroShop

The product categories at EuroShop 2026

EuroShop is an essential event for all providers of future-oriented retail solutions. With its cutting-edge product categories, the trade fair covers all the needs of the retail industry.

The product portfolio includes, for example, solutions and services from the areas of shopfitting & store design, visual merchandising, lighting, POS marketing & digital marketing, retail technology, food service equipment, refrigeration technology & building management, energy management, fulfilment & logistics, event marketing and many more ...

Find your product category

Exhibitor information

Are you planning to exhibit at EuroShop and have questions about the organisation or implementation of your trade fair participation? We have summarised all the important information for you.
People streaming into the North Entrance of Messe Düsseldorf for EuroShop; copyright: Andreas Wiese / Messe Düsseldorf

Trade fair participation

What you can expect at EuroShop 2026
An exhibition stand with food at the EuroShop retail trade fair; copyright: Andreas Wiese / Messe Düsseldorf

Stand cost calculator

Pre-calculate your fees
View from above of various exhibition stands and many visitors at EuroShop; copyright: Andreas Wiese / Messe Düsseldorf

Stand construction configurator

Plan your exhibition stand
A man opens the online profile of a EuroShop exhibitor on his smartphone; copyright: Andreas Wiese / Messe Düsseldorf

Exhibitor profile

Create and edit profile
To visitors, a man and a woman, are standing in front of a colored hall plan for EuroShop; copyright: Andreas Wiese / Messe Düsseldorf

Brochures, plans & more

Go to the downloads
The EuroShop team in two rows in front of a EuroShop selfie wall; copyright: EuroCIS / Messe Düsseldorf

Contact persons

Get in touch with us!

EuroShop newsticker – Updates on EuroShop 2026

Large ÜÇGE exhibition stand with modern architecture, seating area, and the visible motto “Minimum Area, Maximum Efficiency” in an exhibition hall; Copyright: ÜÇGE Group
Two anniversaries, one vision: ÜÇGE celebrates 50 years at EuroShop 2026
50 years of ÜÇGE meet 60 years of EuroShop: why long-term visions shape retail – and what ÜÇGE is planning for EuroShop 2026 in Düsseldorf.
Read more
A man with short hair wears a dark blue jacket and a light blue shirt in front of a turquoise background and stands with his arms crossed; Copyright: EHI
Shared history, new beginning – passing the baton at EHI
EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.
Read more
A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf
EuroShop 1968 – a rare glimpse into the history of retail
This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.
Read more
Salesroom made of dark wood with three open wooden lockers displaying sweatshirts, caps, and shoes, next to a small table with chairs; copyright: beta-web/Pott
Retail as a meeting place: how Another Cotton Lab connects community and experience
At the trade press day for EuroShop 2026, Another Cotton Lab demonstrated how event marketing and retail interact in the flagship store.
Read more
Two mannequins dressed in purple clothing – one in a hoodie and the other in a fluffy coat – stand close together in front of mirrors in a purple exhibition space.
Special Area VM Experience at EuroShop 2026
In Hall 10, visitors will experience interactive stations such as the Mannequin Café, Selfie Spot, and Catwalk, which invite them to participate.
Read more
Modern ham bar in a grocery store with counter, bar stools, hanging ham legs, and employees preparing meat products; copyright: Zurheide
Shopping, savouring, socialising – retail gastronomy in Düsseldorf
The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.
Read more
The image shows several smartphone screens with the EuroShop app on a white background; on the left, the text reads “Discover the versatility of EuroShop anytime, anywhere” in black letters.
The new EuroShop app is here – just in time for EuroShop 2026
The EuroShop app is your digital companion at the trade show: find exhibitors and products, save your favorites, and discover personalized recommendations.
Read more
Modernly designed BIOGENA store with illuminated shelves and tables full of white product containers in a bright, minimalist interior.
Grand Opening of BIOGENA PLAZA Düsseldorf
In the new flagship store visitors can experience healt and wellbeing firsthand. The modern store concept combines consulting, science, and shopping.
Read more
Exhibition area with illuminated wooden shelves displaying various spotlights and ceiling lights in different colors and lighting moods; on the right in the foreground, a…
EuroShop 2026: Light Becomes an Experiential Factor
Modern lighting concepts shape the atmosphere and customer experience in retail. Visitors get a concise overview of solutions and trends.
Read more
A large group of conference participants sits close together in a modern event space, looking at the camera and laughingly raising their hands.
Workshop Days 2025 at the Konzeptwerkstatt
Participants from the bakery, butchery, and food service industries met in Mettingen. EuroShop 2026 also offers inspiration for the catering industry.
Read more
A group of business-minded people is standing on a staircase in front of a building entrance with the company sign 'Shopguard
Hej from Budapest! – EuroShop on Tour in Hungary
Personal exchange and inspiration were at the heart of the trip, with anticipation for EuroShop 2026 in Düsseldorf
Read more
A colorful, decorative hot air balloon hangs from the ceiling of a modern shopping center with an open, bright upper floor and large windows. Below it, there is an artfully designed.
Sanibonani from South Africa! – EuroShop on Tour in Capetown and Johannesburg
Elke Moebius visited inspiring retail and food service locations. Ideal for experiencing the importance of innovative retail and food service solutions.
Read more
On a stage bathed in red light, a band performs in front of a dancing audience, above which is the slogan “Stand up for your start-up! @ Start-up Hub 2026” and the EuroShop logo.
Rock the Start-up Hub at EuroShop 2026
Are you a young company with smart tech solutions for retail? Your spot awaits you here, right in the heart of the action: networking & visibility included.
Read more
A modern store with wooden shelves full of clothing, a table with sneakers and accessories at the front, and the EuroShop on Tour logo in the top right corner.
Hej från Sverige! – EuroShop on Tour in Skandinavia
EuroShop visited Stockholm. We talked about current retail trends that will also be on display at EuroShop 2026.
Read more
A person is pointing at a large monitor with colorful tables and KPI dashboards for retail performance analysis, including data on availability and store performance.
AI is becoming a strategic reality in retail
AI is becoming a strategic success factor in retail. At EuroShop 2026, visitors can experience firsthand how modern AI solutions are shaping the future of retail.
Read more
A group of elegantly dressed people stand smiling in front of a dark photo wall printed with the EuroShop and Messe Düsseldorf logos.
Marhaba from Dubai! – EuroShop on Tour in the MENA region
The MENA region is experiencing strong innovation momentum. Another highlight: the premiere of EuroShop Middle East.
Read more
A modern store with wooden shelves full of clothing, a table with sneakers and accessories at the front, and the EuroShop on Tour logo in the top right corner.
Saluti da Milano! – EuroShop on Tour in Italy
Another stop on the EuroShop World Tour took us to Italy. Exhibitors, press, and partners were curious to find out what EuroShop 2026 has in store.
Read more
A person plugs the charging cable into the side charging socket of a green electric car; copyright: Adobe Express
Electromobility in retail – show your solutions at EuroShop 2026
The special electric mobility area offers you, as an exhibitor, the perfect stage to present your solutions for tomorrow's mobility.
Read more
A group of people stand smiling around a large white paper birthday cake, while the “EuroShop on tour” logo is displayed in the top right corner.
Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour
I had a fantastic day in the French capital – including a creative celebration of EuroShop's 60th anniversary.
Read more
Lively trade fair scene in the Start-up Hub at EuroShop, with young companies, visitors in conversation, and trade fair stands, above which is the Start-up Hub logo; copyright: Messe Düsseldorf/A. Wie
Start-up Hub – Become a headliner now!
Are you a young company looking to present your ideas on the biggest stage for the international retail industry? It's your stage!
Read more
Collage on sustainable store design: modern shelves with green accent colors, various material samples, and wooden boxes with fresh herb plants; copyright: Messe Düsseldorf / A. Wiese
Sustainability in shopfitting at EuroShop 2026
Environmentally conscious shopfitting is a major topic. Discover more about this in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.
Read more
A chef demonstrates how to use a modern oven at a trade fair and explains its functions via a headset; copyright: Messe Düsseldorf/A. Wiese
Ready to serve – your stage for retail food service
Discover the Food Service Innovation Hub at EuroShop 2026 – the hotspot for retail, food service and gastronomy. Secure your exhibitor space now!
Read more
Participants in the EuroShop World Tour in Vienna watch a presentation on EuroShop 2026 at the historic Hotel The Leo Grand; copyright: Messe Düsseldorf
Retail in Vienna – between history and the future
In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.
Read more
Mockup visual of the special Designers' Village area at EuroShop 2026; copyright: Messe Düsseldorf
Create impact at the Designers' Village at EuroShop 2026
The Designers' Village offers retail design specialists a platform to impress international decision-makers in the retail industry with visionary concepts.
Read more
Lively trade fair scene in the Start-up Hub at EuroShop, with young companies, visitors in conversation, and trade fair stands, above which is the Start-up Hub logo; copyright: Messe Düsseldorf/A. Wie
Special areas for start-ups and young innovators at EuroShop 2026
Attention young companies: With the Start-up Hub and Young Innovators by BMWK, EuroShop offers two special areas to showcase new ideas.
Read more
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