Hej aus Budapest! – EuroShop on Tour in Ungarn

Budapest was a very special stop on our EuroShop on Tour! Together withr epresentatives of the retail industry and the specialist press from Hungary, Poland, Croatia, Serbia, the Czech Republic, Slovakia, Bulgaria, and Romania, we had the opportunity to present EuroShop 2026 and share exciting insights into current retail trends.

A particularly impressive moment was visiting the Hungarian EuroShop exhibitor Shopguard, who showed us their innovative solutions for store protection. This included an exciting new product from Shopguard, which uses a unique “spider” concept for security and will be presented at EuroShop 2026 in February. Insights like these clearly show how closely technology and retail are connected, and how innovations also promote personal interactions and exchange.

For me personally, this trip once again confirmed something important: people make retail. The exchange, the inspiration, and the personal encounters – that is what makes retail lively and creative.

Full of new impressions and ideas, we are looking forward to EuroShop 2026 in Düsseldorf!