Name: EuroShop
Start: 2026-02-22
End: 2026-02-26
Location: Messe Düsseldorf GmbH

Production and personalization at Dengo

15.03.2023

by Tim Plato

Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility. Elke Moebius, Director EuroShop/EuroCIS, Portfolio Retail + Retail Technologies, Messe Düsseldorf GmbH, was on the road in Brazil and was able to see Dengo's flagship store in São Paulo.

nterior view of the Dengo Chocolate microfactory in Sao Paulo; Copyright: Messe Düsseldorf/Moebius

The Dengo store impresses with individual stations where you can experience the processing journey from the cocoa bean to the finished chocolate.

A roller on which chocolate is tempered; Copyright: Messe Düsseldorf/Moebius

Here you can see a manufacturing step of the chocolate, the so-called conching. Here, the chocolate is stirred for several hours under the influence of temperature. Now the final ingredients are also added. The machine is a fully restored model from the 1940s and is the main attraction of the microfactory.

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Three glass cylinders labeled and filled with chocolate ingredients; Copyright: Messe Düsseldorf/Moebius

At this station, visitors can see which ingredients go into the chocolate. This visualizes the composition of chocolates in the glass cylinders. Visitors can see and understand in the microfactory how cocoa beans are transformed into chocolate mass and what distinguishes a bean-to-bar chocolate from a conventional chocolate. This makes Dengo more than just a sales outlet; it is more of an experience center.

A sign informing about the stations for personalization of the chocolate.; Copyright: Messe Düsseldorf/Moebius

Another visitor highlight is the opportunity to have the chocolate bars personalized.

A person works at a counter, chocolate bars are displayed in front; Copyright: Messe Düsseldorf/Moebius

Customers can choose the ingredients and shape of their own chocolate. This makes each piece something very special.

Beautifully designed chocolate bars in their packages on a shelf.; Copyright: RK

Another matter close to Dengo's heart besides the chocolate itself: They also care about the welfare of the farmers.

Images showing people and the origin of the cocoa bean.; Copyright: Messe Düsseldorf/Moebius

According to Dengo, it has built up a network of small and medium-sized cocoa and coffee bean farmers who are well paid for their work. In this way, Dengo wants to guarantee good quality of their products while advocating for a fairer and better society and economy.