Overview: Retail Marketing
Background music in retail and its effect on employees
16/04/2025
Music is played in many retail outlets. This is intended to have a positive effect on customers' mood, length of stay and willingness to buy. But what effect does this have on employees?
Fashion apps on the rise: mobile strategies in fashion retail
10/04/2025
The digital transformation has a firm grip on the fashion retail sector – and fashion apps have become an essential tool for the majority of German consumers.
Influencer marketing and AI
04/04/2025
The combination of influencer marketing and artificial intelligence opens up brand new opportunities to inspire creative content marketing ideas. The combination of technology and brand names can take the reach of campaigns to a new level.
Rethinking digital customer loyalty
02/04/2025
If you want to win and keep customers today, you need more than just good products. Relevance at the right moment – that is the new key to loyalty. Artificial intelligence and digital loyalty systems offer retailers new ways to achieve just that.
Omnichannel food retail goes mainstream
01/04/2025
The boundaries between digital and in-store shopping continue to blur – even in the grocery retail sector. According to a recent study by FMI and NielsenIQ, over 90% of consumers now combine online and in-store shopping when purchasing groceries.
5 high-impact retail marketing campaigns
25/03/2025
A nap at the train station, lemons on the catwalk or a pop-up store at a dizzying height – when retailers and brand manufacturers take a creative approach, marketing becomes a real spectacle.
Grocery retailer apps: popularity on the rise
20/03/2025
Whether it's the search for the cheapest muesli, the receipt from the last purchase or a practical coupon: grocery retailer apps have a lot to offer – and are therefore very popular with consumers.
How personalized advertising influences consumer behavior
19/03/2025
Personalised advertising, which is optimally displayed with the help of AI, has a demonstrable influence on purchasing behaviour and customer engagement - and is therefore a valuable tool for retail companies.
The vibrant city center of the future needs more than just retail
06/03/2025
A new study shows: After the pandemic, people are returning to city centers – but vacancies and a lack of leisure activities are preventing citys from appearing attractive. How can city centers be rethought and revitalized?
Empathic AI as a driver of innovation in retail
06/03/2025
A new study shows: When AI has an empathic effect and “thinks along” with the emotional level of work, it inspires and encourages employees. How could this affect the retail sector?