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A row of wooden hangers, from which hang fabrics in various shades of green; copyright: Messe Düsseldorf/Andreas Wiese

Instore

Store design includes many areas such as shopfitting and furniture, decoration and visual merchandising, but also the lighting concept and materials used. You can find tips and inspiration in the Instore section.
The façade of the Zwaan Boutique with large display windows and a door decorated with plants and minimalist elements; Copyright: Eshita Marwah

Shop Fitting, Store Design & Visual Merchandising

Flagship boutique Zwaan inspires Delhi with elaborate store design

A modern interior with minimalist wooden shelves and red architectural elements, combined with simple wooden furniture; copyright: Quantum Space

Shop Fitting, Store Design & Visual Merchandising

Excellent retail designs celebrate Chinese culture
Recyclable wooden building blocks; Copyright: TRIQBRIQ AG

Shop Fitting, Store Design & Visual Merchandising

Sustainable timber building blocks for innovative supermarket construction
The interior of the new Panerai boutique in Boston; Copyright: Panerai

Shop Fitting, Store Design & Visual Merchandising

Panerai unveils signature design elements of new boutique in Boston
 

Visual Merchandising

Decor bricks made from a compression of out-of-use clothing; Copyright: Printemps

Shop Fitting, Store Design & Visual Merchandising

Printemps upcycles its decor

View of the industrial-design coffee bar across wooden tables and chairs and benches; Copyright: Jose Miguel Gonzalez / Apertura Arquitectonica

Shop Fitting, Store Design & Visual Merchandising

This coffee shop design is an ode to Mexican coffee culture
Mannequins with bunny masks; copyright: wanaktek

Shop Fitting, Store Design & Visual Merchandising

Visual merchandising: retail window displays done right
Sustainable material samples from the Innovation Hub Duisburg; Copyright: umdasch

Shop Fitting, Store Design & Visual Merchandising

Materials and Surfaces: how nice-to-have aspects turned into must-have elements
 

Lighting

A Harrods store from the inside; Copyright: Lighting Design International

Lighting

Lighting design at Harrods elevates the retail experience

A bake shop with a modern shop design and lighting in a grid pattern; Copyright: Imoon

Lighting

Lighting technology by Imoon renovates retailing formats
Lampen von Signify auf der EuroShop; Copyright: Messe Düsseldorf/Andreas Wiese

Lighting

Lighting management in retail
LIDL Metropol branch in Frankfurt by night; Copyright: LIDL

Lighting

Lighting: solutions that benefit climate action and customers

Other sections of the EuroShop.mag:

A handheld scanner standing in its holder and emitting red laser light; copyright: Messe Düsseldorf/Andreas Wiese

TECHNOLOGY

To the articles
A virtual representation of a sports shoe against a dark blue digital background; copyright: Messe Düsseldorf/Andreas Wiese

MARKETING

To the articles
A person shot from behind using a smartphone camera to capture colorful colors and a person; copyright: Messe Düsseldorf/Andreas Wiese

EXPO

To the articles

WHAT TOPICS DOES THE INSTORE SECTION OF EUROSHOP.MAG COVER?

The Instore section of EuroShop.mag includes a range of topics relating to the design of stores, sales areas and workplaces in the retail sector.
This includes topics such as interior design and store design, shopfitting and furnishing, as well as materials used for furniture, floors, ceilings, walls, surfaces and other design elements.

Furthermore, you will find articles on visual merchandising, (seasonal) decoration and product presentation - for example with mannequins - in this section.

Last but not least, lighting in the store also plays a central role, including, for example, light sources and luminaire designs, LED technologies and lighting concepts including smart lighting and intelligent lighting management systems.

EuroShop.mag is the online magazine of EuroShop, The World's No. 1 Retail Trade Fair. In videos, photo galleries, interviews and news, we report on the latest news and interesting facts from the world of retail.

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. The trade show covers the latest trends in retail with its product categories, which are divided into eight experience dimensions.

In addition to store fittings, technological solutions for stationary retail, but also for online retail (e-commerce) play an important role. Added to this are marketing, sales promotion and advertising materials, food service products for the food trade and retail catering. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as lectures and awards ceremonies as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions represent the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The articles in the Instore section of EuroShop.mag deal with solutions, tips, application examples and innovations from the dimensions:


Other dimensions of EuroShop are: