Instore

This includes topics such as interior design and store design, shopfitting and furnishing, as well as materials used for furniture, floors, ceilings, walls, surfaces and other design elements.

Furthermore, you will find articles on visual merchandising, (seasonal) decoration and product presentation - for example with mannequins - in this section.

Last but not least, lighting in the store also plays a central role, including, for example, light sources and luminaire designs, LED technologies and lighting concepts including smart lighting and intelligent lighting management systems.

EuroShop.mag is the online magazine of EuroShop, The World's No. 1 Retail Trade Fair. In videos, photo galleries, interviews and news, we report on the latest news and interesting facts from the world of retail.

In addition to store fittings, technological solutions for stationary retail, but also for online retail (e-commerce) play an important role. Added to this are marketing, sales promotion and advertising materials, food service products for the food trade and retail catering. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as lectures and awards ceremonies as well as special areas, for example for start-ups.

The articles in the Instore section of EuroShop.mag deal with solutions, tips, application examples and innovations from the dimensions:

• Shop Fitting, Store Design & Visual Merchandising, Materials & Surfaces
• Lighting

Other dimensions of EuroShop are:

• Retail Technology
• Retail Marketing
• Expo & Event Marketing
• Food Service Equipment
• Refrigeration & Energy Management