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A busy street at night, illuminated by colorful billboards, with a advertising screen in the foreground; Copyright: Adobe Stock

How retail media is revolutionizing the advertising market

22.08.2024

More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.
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A person holds a red-blue horseshoe magnet over a group of wooden game pieces, with one red piece highlighted by the magnet; Copyright: Envato/JoPanwatD

Next-gen features for retail loyalty programs

07.08.2024

Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?
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A woman with closed eyes against a dark background. Her face and neck are decorated with bright patterns in blue and red; Copyright: L'Oréal

Gen AI content lab to augment creativity at L’ORÉAL

28.05.2024

At Viva Technology in Paris, L’Oréal will unveil tech innovations like an in-house GenAI Beauty Content Lab. The tools used in this lab are set to transform the production of marketing content.
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On the left, skiers on a lift float into the blue sky, in the middle a transparent shoe is presented, and on the right a colorful sneaker stands out; Copyright: Reebok

Reebok launches a personalized AI experience for sneaker fans

22.05.2024

The sports brand cooperates with AI and metaverse company Futureverse to create a customizing experience for fashion on Instagram.
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The facade of H&M SoHo location; Copyright: H&M

H&M unveils its new SoHo location

13.02.2024

H&M announced it has opened a new brand destination in New York City's iconic SoHo neighborhood where customers benefit from mobile checkout and smart mirrors in fitting rooms.
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A person types on a notebook and a graphic in the foreground visualizes a chat history with an AI.; Copyright: AndersonPiza / envato elements

IKEA launches new AI-powered assistant in OpenAI GPT Store

07.02.2024

IKEA has launched a new IKEA AI assistant, an AI-powered home design, inspiration and shopping tool, available exclusively on the OpenAI GPT Store.
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A look into Lowe's Style Studio for the Apple Vision Pro ; Copyright: Lowe's

Lowe's Style Studio for Apple Vision Pro

06.02.2024

Lowe's takes advantage of the unique capabilities of Apple's first spatial computer to help customers visualize and design their dream kitchen from home.
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A woman and two men stand at a shopping cart at a trade fair and try out a hand scanner; Copyright: Messe Düsseldorf / A. Wiese

These technologies will fundamentally change retail

05.02.2024

We asked exhibitors at EuroCIS which brand-new trends retailers should have on their radar and which technologies will inspire their customers in the future.
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A modern Lotus dealership with a large screen, seating and a product display on the sides of the room; Copyright: mediaman

How e-car brands are revolutionizing retail in China

10.01.2024

Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
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Oversized women's dresses float between tall buildings in New York City; Copyright: Macy's

Macy’s launches new digital fashion platform: mstylelab

20.10.2023

Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge experiences.
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The MUSINSA Flagship Store from the outside; Copyright: MUSINSA

MUSINSA opens its first offline flagship store

18.10.2023

South Korea’s leading fashion company, announces the grand opening of its first offline flagship store on October 27. Located at the center of Daegu city, MUSINSA’s first offline flagship store features a diverse range of styles of about 200 brands from casual to formal and beyond.
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A visual for AI as digital shopping assistants; Copyright: Mohamed Nohassi/Unsplash

AI shopping guide announced by Microsoft

10.10.2023

Development in e-commerce never stands still. Microsoft provides proof with its new AI functions for the Bing search engine, which are soon to be rolled out. The Buying Guide is a shopping guide tailored to users within the Bing search results page.
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Five glasses in different shades and shapes; copyright: Mister Spex

Mister Spex launches first custom collection of 3D-printed eyewear

05.10.2023

The combination of the latest facial scanning technology with high-quality 3D printing creates a made-to-measure collection with very good wearing comfort due to the individual fit.
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A screenshot of the Meal Plans; Copyright: Business Wire

Albertsons Companies: Innovations to Meal Plans Tool

26.09.2023

Customers can save time and money on the app by meal planning from a vast array of shoppable recipes developed by professional chefs and dieticians.
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A visualization for GPT4; Copyright: D koi/Unsplash

Carrefour integrates OpenAI technologies and launches a generative AI-powered shopping experience

16.06.2023

Carrefour has launched Hopla, a chatbot based on ChatGPT which will be integrated into the Carrefour.fr website. Customers are able to use this natural-language AI to help them with their daily shopping.
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A person stands in front of the billboards in Time Square; Copyright: Joshua Earle / Unsplash

Contextual targeting: Content counts after all!

13.06.2023

Placing an advertising banner on websites or a bit of search engine advertising is something many businesses do. But how do I achieve more success with it? And what happens to the targeting of my ads when the third-party cookies are stopped?
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Ingka Centres introduces Step Store; Copyright: Ingka Centres

Ingka Centres introduces Step Store

11.05.2023

Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations.
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Exterior view of a Dengo branch; Copyright: RK

Tracing the journey of chocolate

15.03.2023

Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility.
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A woman using the 3D scanner from doob; copyright: doob

Virtualizing shopping experiences

22.02.2023

Avatars are not just digital images of ourselves, but a new form of virtual identity. They enable us to move around in digital spaces and thus create new experiences.
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A small child looks over a table and has glasses in front of his eyes; copyright: PantherMedia/zmijak

Virtual try-on solutions for eyeglasses thanks to AI

11.03.2021

Online shopping is becoming more and more popular, even for "try-on" items like eyeglasses. As a result, virtual try-on solutions have gained a fair amount of momentum in online stores in recent years.
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