The IKEA AI Assistant represents the first-of-its kind interactive experience in the GPT Store. With the IKEA AI Assistant, users can:
- Utilize GPT to articulate their specific home design needs and receive customized recommendations. For instance, ‘’Show me a cozy living room layout for a small apartment with the use of sustainable materials.’’
- Explore IKEA extensive catalog featuring thousands of products, ranging from minimalist designs to artistic collections and check for their availability across different locations.
- Gain inspiration from design ideas, and real life-home transformation stories within IKEA global community, as well as tips from furnishing experts as you go.
As Francesco Marzoni, Chief Data & Analytics Officer (CDAO) explains, “We are taking a pragmatic, execution-focused approach, learning by doing and capitalizing on our early efforts of a Responsible AI framework. We activated a broad ecosystem of partners to bring to life several experiments, so that we can take part in the AI evolution as we shape our company strategy.’’
The IKEA AI Assistant is currently available for GPT Plus users in the US market only. IKEA is looking to take its Scandinavian design inspiration and recommendations to even more markets where ChatGPT is available during the year.
