EuroShop Middle East 2026

I am delighted to finally be able to share our latest project with you: EuroShop is coming to Dubai! From October 26 to 28, 2026, we will be celebrating the premiere of EuroShop Middle East at the Dubai World Trade Center in the United Arab Emirates.

For me, this is a real milestone – not only for our EuroShop family, but also for the international retail community. We have long observed the dynamic development of the retail sector in the Middle East and throughout the EMEA economic zone. We want to move even closer to this hotspot for retail innovation with the EuroShop offering. Dubai is simply the perfect location for this: a global hub, full of energy, innovation, and opportunities.

With EuroShop Middle East, we are creating a tailor-made platform for anyone who wants to present their ideas, technologies, and solutions in one of the world's most exciting markets – from shopfitting and lighting to marketing and retail technology to food service equipment and energy management.

Of course, we are building on what makes EuroShop so successful: the proven combination of global expertise and an international network. To this end, we are launching our local team in Dubai, which is very familiar with the needs and dynamics of the region: a management company for the Gulf region headed by my esteemed colleague Tarek Sibai.

I am convinced that EuroShop Middle East will not only be a trade fair, but a real experience – for exhibitors and visitors alike. And this is just the beginning!