Safe and Personal: Exhibition Planning and Physical Visitor Contact at In-Person Trade Shows

Tips for trade show exhibitors and booth designers during the COVID-19 pandemic and beyond


Entrance hall of Messe Düsseldorf at Euroshop 2020 with many visitors walking a staircase

© Messe Düsseldorf/Wiese

Hygiene concept: Promote your infection prevention measures!

Someone scans a QR code on a piece of paper with his cell phone; Copyrigth: Unsplash/Claudio Schwarz

© Unsplash/Claudio Schwarz

Digitization: Be creative and willing to try new things!

Booth construction: Choose quality over quantity!

Engagement: How to attract visitors despite social distancing measures

Practical implementation: Messe Düsseldorf shows how it's done