China in-store 2023: The longed-for return of the B2B retail trade show

"The return of China in-store is not only a sign of the resurgence of the exhibition industry, but also a symbol of the optimism and determination of the retail industry in China. The show will once again underline its role as a driver of change and innovation in the industry, offering participants countless opportunities to drive their businesses forward," Elke Moebius, Project Director Retail/Retail Technology at Messe Düsseldorf, is certain. In the past, China in-store has already impressed with its international flair and outstanding quality.

And for James Zhang, Director of China in-store, the trade show comes at just the right time: "The Chinese economy and retail sector are currently experiencing strong growth, and consumer consumption is on the rise. Under these good omens, China in-store in November creates an excellent platform for suppliers and buyers of capital goods for retail. We look forward to a very busy show that will further reinforce the upward trend of the Chinese economy."

Both visitors and exhibitors were very satisfied with the high professionalism of the event and the numerous networking opportunities. For example, after the 2020 show, Han Xiaona, Projectors Product Manager at Epson China, emphasized the importance of China in-store for the company: "Our biggest successes here are that, on the one hand, we get to know our customers and partners who can help us improve our products and bring more solutions to the market. On the other hand, we can show leading brands and suppliers in the retail industry that Epson's projection technology is not only used in traditional classrooms, home theaters or conference rooms, but also in new commercial applications." The company LRC (Hong Kong) Brand Management attended the Shanghai show for the third time in 2020, and marketing director Yvonne Tian summed up very positively afterwards: "Our participation has always promoted our business development and helped us win more and more good customers."

The venue Shanghai, the dynamic economic metropolis on China's southeast coast, provides the perfect setting for the China in-store. The city is a symbol of progress and innovation and is home to one of China's economically strongest and most promising regions. This is where the industry's leading minds meet to exchange information about the latest trends and developments and to establish forward-looking business contacts.