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Company news
Date
Topic
09 Feb 2023
IMOON VISION VILLAGE @EUROSHOP 2023. TURN ON THE LIGHT, TURN ON YOUR IMAGINATION
Imoon – leading player in the international lighting market for the Food & Fashion Retail sectors – announces its participation in Euroshop 2023, where it will be giving the public a foretaste of new lighting trends with its numerous product innovations. The Imoon Vision Village (Hall 9 / D24), one of the largest areas of the lighting hall, will consist in an experiential path where to experiment with different scenarios that integrate light and design in order to bring out the Retailers’ style and personality and meet their functional, aesthetic and energy efficiency needs.
IMOON VISION VILLAGE: A JOURNEY INTO THE FUTURE OF LIGHT
An immersive journey inspired by the metaphysical art of Giorgio De Chirico, giving visitors a glimpse of the future to let them explore their store’s potential. Thirteen different environments, each with its own peculiarities, where visitors can feel the impact of a custom-made lighting system capable of enhancing the items being sold and improving the customers’ shopping experience.
FULL-RANGE SOLUTIONS THAT GO BEYOND THE SINGLE PRODUCT
The stand embodies this edition’s claim, “Turn on the light”, an invitation not just to turn on the light but also turn on one’s curiosity, imagination and creativity. From the outdoor spaces to the reception area, from the market aisle to the bar, walking through the lounge area, the dressing rooms and the areas dedicated to the sale of all types of food (butcher’s, fishmonger’s, wine shop, bakery, greengrocer’s), in every environment you will be able to experience different lighting scenarios. Made by combining Imoon’s innovative products, connected to each other to ensure maximum flexibility before and after installation. This is made possible by solutions such as ambient lighting, particularly suitable for the market area. A plug-in system capable of interfacing with universal lighting control protocols and technologies and enabling the installation of all technical items on a single electrified track: from multiple lighting fixtures (linear, spot and dedicated lights), to emergency lights and Wi-Fi audio speakers. In this way, thanks to the collaboration with technological Partners, Imoon is able to offer a full-range scalable package, fully respecting the environment and energy resources.
LIGHT AS A VECTOR FOR COMMUNICATION
The purpose of each project created by Imoon is to give life to dedicated lighting fixtures capable of combining aesthetics, functional lighting and emotional communication. An example in this sense is KOAL, an all-in-one linear system that contains several types of light: direct, indirect, diffused and accent light thanks to its H-shaped structure designed to house a number of independent lighting fixtures that can be directed and managed separately. Items can be inserted in a stand-alone configuration or in a continuous row. Finally, the structure can support the addition of luminous letters or numbers, thus combining communication and lighting functions.
IMOON CUSTOM: EXCLUSIVE AND CUSTOMIZED SOLUTIONS
Customization has always been at the heart of Imoon’s philosophy and its unique mix consisting of a consolidated know-how inherent in the various product areas and a wise use of technological innovation at the service of the aesthetic-emotional dimension. From this point of view, Imoon’s Custom division provides solutions capable of defining the evolution of retail in terms of sales areas shaped with a view to enhancing human relations. Welcoming and attractive socializing areas that encourage the customers to linger, thus resulting in greater store profitability.
“Imoon’s goal is to offer its technology and design expertise in order to develop lighting concepts that, in addition to being functional and efficient, also stimulate customers from a sensory and emotional viewpoint, satisfying their desire to experience something new.” says Pierluigi Gusmani, International Sales Director of Imoon, who adds “Our strategic choice to reduce our carbon footprint with products with a longer lifetime, production synergies with local suppliers, use of recyclable materials and environmentally-friendly packaging, further confirms our desire to safeguard both energy resources and the environment.” And he concludes “Imoon @Euroshop once again interprets the value of fine Italian-made products, also by using art as a metaphor that calls upon us to turn on a different light in imagining the stores of the future.”
IMOON VISION VILLAGE: A JOURNEY INTO THE FUTURE OF LIGHT
An immersive journey inspired by the metaphysical art of Giorgio De Chirico, giving visitors a glimpse of the future to let them explore their store’s potential. Thirteen different environments, each with its own peculiarities, where visitors can feel the impact of a custom-made lighting system capable of enhancing the items being sold and improving the customers’ shopping experience.
FULL-RANGE SOLUTIONS THAT GO BEYOND THE SINGLE PRODUCT
The stand embodies this edition’s claim, “Turn on the light”, an invitation not just to turn on the light but also turn on one’s curiosity, imagination and creativity. From the outdoor spaces to the reception area, from the market aisle to the bar, walking through the lounge area, the dressing rooms and the areas dedicated to the sale of all types of food (butcher’s, fishmonger’s, wine shop, bakery, greengrocer’s), in every environment you will be able to experience different lighting scenarios. Made by combining Imoon’s innovative products, connected to each other to ensure maximum flexibility before and after installation. This is made possible by solutions such as ambient lighting, particularly suitable for the market area. A plug-in system capable of interfacing with universal lighting control protocols and technologies and enabling the installation of all technical items on a single electrified track: from multiple lighting fixtures (linear, spot and dedicated lights), to emergency lights and Wi-Fi audio speakers. In this way, thanks to the collaboration with technological Partners, Imoon is able to offer a full-range scalable package, fully respecting the environment and energy resources.
LIGHT AS A VECTOR FOR COMMUNICATION
The purpose of each project created by Imoon is to give life to dedicated lighting fixtures capable of combining aesthetics, functional lighting and emotional communication. An example in this sense is KOAL, an all-in-one linear system that contains several types of light: direct, indirect, diffused and accent light thanks to its H-shaped structure designed to house a number of independent lighting fixtures that can be directed and managed separately. Items can be inserted in a stand-alone configuration or in a continuous row. Finally, the structure can support the addition of luminous letters or numbers, thus combining communication and lighting functions.
IMOON CUSTOM: EXCLUSIVE AND CUSTOMIZED SOLUTIONS
Customization has always been at the heart of Imoon’s philosophy and its unique mix consisting of a consolidated know-how inherent in the various product areas and a wise use of technological innovation at the service of the aesthetic-emotional dimension. From this point of view, Imoon’s Custom division provides solutions capable of defining the evolution of retail in terms of sales areas shaped with a view to enhancing human relations. Welcoming and attractive socializing areas that encourage the customers to linger, thus resulting in greater store profitability.
“Imoon’s goal is to offer its technology and design expertise in order to develop lighting concepts that, in addition to being functional and efficient, also stimulate customers from a sensory and emotional viewpoint, satisfying their desire to experience something new.” says Pierluigi Gusmani, International Sales Director of Imoon, who adds “Our strategic choice to reduce our carbon footprint with products with a longer lifetime, production synergies with local suppliers, use of recyclable materials and environmentally-friendly packaging, further confirms our desire to safeguard both energy resources and the environment.” And he concludes “Imoon @Euroshop once again interprets the value of fine Italian-made products, also by using art as a metaphor that calls upon us to turn on a different light in imagining the stores of the future.”
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