With a community of more that 800,000 shoppers and consumers we deliver insights and implications for leading industries, e.g. on point of sale execution, service quality and shopper perception. Examples include the below.Promotion Audit
Continuous optimization of sales promotions
- How is the overall execution rate of my promotion?
- Is my promotion correctly executed and are all elements available?
- Do the shoppers understand my promotion?
- Are there varieties between different retailers or locations?
- How can the promotion be designed more effectively?
Control and correction of category management standards, also in combination with Image Recognition (focus of our EUROSHOP Display togehter with our Image Recognition partner Vispera)
Mystery Shopping 3.0
- Where and how is my product placed and in which environment?
- Is my product available or OOS?
- What is the share of shelf of my products?
- How many facings do my products have?
- What is the on-shelf price of my products?
- Which products attract shoppers the most?
Improvement of service quality
- Are the benefits of the product correctly conveyed by sales staff?
- How are recommendations made and does the sales staff respect the briefing with regard to consultation services?
- Does the personnel recommend additional services or products?
- Is the sales staff friendly and proactive?