For fresh-food market, the big headache always comes like: adjusting price up to 4 times per day before expiration and season change, replacing paper labels that are often damaged by water, and lacking right accessories to display product information in a smart and efficient way.
Sales and margins went down because a lot of resource and cost are wasted.
With Zkongs cloud ESLs, those problems are wiped off immediately. Fresh-food stores evolve into a more welcomed environment with clean and tidy merchandising basic, and smart labels to improve sales performance in a sustainable way.
One of the reasons that big retail chain stores who can put more resources on sales and marketing is that they have equipped with ESLs, and integrated the smart labels and IoT technology with their own systems.
The magic move is like this: in seconds, all the labels are updated with the latest data from head office with no failure; in weeks, all the stores have saved a lot of working time and cost; in months, all the extra margins are secured by the whole new solution and higher customer satisfaction from shelves.
ESL bridge the gaps of challenges for in-store management, and is the milestone for New Retail. ESL start a happy journey for customers who want to be more engaged into the shopping environment and benefited from deeper interactions with stores.
At digital product stores, high unit price and insufficient product details used to be a big barrier for on-site shopping.
ESL is such a progressive step for shop owners to display and demonstrate plenty of specifications within seconds. And its so much easier for customers to choose and buy from similar models of different functionality.
It will be a pleasant journey for customers when they can acquire enough product details and hidden benefits through ESLs, and confirm what they really need in a shortened buying process.
Zkong Network is an innovator and solution-driver of Cloud Electronic Shelf Label (ESL), offering retailers with reliable and low-cost products all over the world. With the help of Zkongs Cloud ESLs and IoT technology, retailers can easily control and drive in-store sales and promotions with speed, agility, and consistency.