Tracxpoint is a leading global provider of next-generation self-checkout grocery solutions. Established in 2016, our team started with a single goal: develop a modern shopping solution with a check-in/check-out system that positively encourages shoppers to return their carts by providing them with loyalty points, discounts and other personalized incentives. In addition, by analyzing untapped customer data, the system reduces losses and expenses and maximizes the revenue potential of the cart.
Quickly realizing the growing need for frictionless checkout solutions, we developed the idea of a brand-new shopping cart, the Artificial Intelligence Cart (AIC), to offer a convenient personalized shopping experience through artificial intelligence and sensor fusion technology. Using cameras, an AI-Engine, on-board GPUs and scales, the carts automatically recognize product additions or deductions as consumers shop, and checkout transactions are executed automatically through the carts on-board payment system. Our platform also provides real-time analytics on shopper and store behavior, providing the opportunity for more conversions and increased revenue, efficiency and reduced operating costs by offering customers a more personalized and value-added shopping experience.
"Transferring the on-line shopping experience to the stores with artificial intelligence, zero queue and on cart secured payment."