inVRsion develops ultra-realistic, immersive Virtual Reality simulations for CPG Industry and Retail.
Through its enterprise software ShelfZone®, inVRsion recreates stores of any kind and size, remodels layouts and simulates in-store activities before physical implementation, such as category management projects validation, new product pack testing, as well as communication, POS material and extra displays contextualization.
inVRsion's simulations are so realistic that even shopper research can be conducted. Biometric and neuroscientific devices can be integrated for even deeper shopper insights.
inVRsion also provides an enterprise-level 3D product digitization service, empowered and optimized by a patented system based on AI and Computer Vision.
Store virtualization and products digitization are the main pillars of the v-commerce solution inVRsion is already working at, that will revolutionize the shopping and brand experience.