inVRsion s.r.l.

We recreate your existing or future store with incredible realism through Virtual Reality, assuring architectural and branding conformity with the store of reference and simulating audio and lighting. We simulate retail spaces of any kind and size: from proximity stores to huge malls, from away-from-home environments to luxury shops.

We remodel layouts and simulate any in-store activities, from the positioning and validation of POS material and extra displays, to communication in store and promotional activities.

We simulate any kind of stores, products and the shopping experience through immersive Virtual Reality.
Environments can be “navigated” in real-time by the user, products are interactive and elements are customizable.
With the integration of our technology with biometric and neuroscientific devices like eye tracking, GSR and EEG, we also enable our clients to study store layouts and shoppers’ in-store navigation, in order to validate different flow and merchandising solutions.

Through our SaaS platform ShelfZone, our clients can conduct space allocation and category management activities. They can manage store layouts, edit planograms and import them from external space allocation software, set product categories and assign KPIs and performance charts. The category and in-store projects can be then showcased within stunning Virtual Reality simulations, avoiding any impact on physical stores, preventing wrong implementations and accelerating the go-to-market only of the already validated options.

V-commerce will be the natural evolution of e-commerce, an innovative way of shopping through Virtual Reality, that will reinvent the purchase experience and become the most innovative digital entertainment system of the new century.
Merging the widespread presence and speed of e-commerce with the emotional feelings of brick-and-mortar, it will enhance the product and brand identity, empower the shopping experience, and bring back impulse buying.