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Digimarc GmbH

Von-Werth-Str. 9, 50670 Köln

This company is co-exhibitor of
Microsoft Deutschland GmbH

Hall map

EuroShop 2020 hall map (Hall 6): stand G24

Fairground map

EuroShop 2020 fairground map: Hall 6


Carolien Bastiaans

Business Operations Manager



Our range of products

Product categories

  • 07  Retail Technology
  • 07.10  Communication technologies, networks
  • 07.10.05  IoT solutions

Our products

Product category: IoT solutions

Digimarc Platform for Retail

Scan and Scale Your Business
The Digimarc Platform delivers convenience, choice and control for a modern retail environment

Digimarc offers retailers a cost-effective, easy-to-implement technology that makes shopping easier and improves retail operations in all parts of the store. Digimarc Barcode is an advanced code for packaging, thermal labels, apparel hangtags, and more to ensure more reliable, efficient scanning for shoppers and associates.

Benefits of the Digimarc Platform:
• Supports all store formats and sizes
• Reduces shrink and supports loss-prevention efforts
• Links your physical and digital stores to increase sales
• Helps improve inventory management accuracy
• Adds barcode data redundancy across packaging, providing a more reliable scan

Download the PDF to learn more

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Product category: IoT solutions

Labels That Reduce Shrink

Digimarc Barcode for Fresh Product Labels unobtrusively repeats more data across the entire surface of thermal-printed labels to help improve operational efficiencies, reduce shrinkage and curb theft.

Reliable Label Scanning
Digimarc with leading retail scale and thermal printer suppliers now delivers a more powerful labeling solution that scans better, and does more, without requiring new equipment or label stock. Digimarc Barcode for Fresh Product Labels makes scanning more reliable and efficient, which saves time and cuts costs while promoting accurate data in retail and logistic environments.

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Product category: IoT solutions

Digimarc Mobile SDK

Your Single Source For Scanning
Simple mobile software for scanning Digimarc Barcode, traditional UPC/EAN barcodes, QR codes and more. Whether scanning connected product packaging or activated commercial print, Digimarc affordably delivers premium performance.

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Product category: IoT solutions

Digimarc Discover

Scanning barcodes is faster and easier with the Digimarc Discover app. Scan Digimarc Barcode and all common retail barcodes for instant discovery in the store and on-the-go.

The Complete Scanning App
Digimarc Discover is a free mobile app (iOS/Android) that scans Digimarc Barcode, DWCODE™, QR Codes and a variety of traditional retail barcodes. Powered by our Mobile SDK, the Digimarc Discover app connects consumers and store associates to brand-generated content.

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Company news




Jan 20, 2020

Digimarc Participates in Procter & Gamble’s HolyGrail 2.0 Pavilion Session at World Economic Forum

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Jan 16, 2020

Forbes includes Digimarc in NRF 2020 Recap

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Nov 14, 2019

BBC News about Digimarc solutions for better sorting

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Nov 14, 2019

Digimarc Brings Scan & Shop Technology to Walmart’s Toy Catalog

[...] Walmart, the world’s largest retailer, has activated its seasonal toy catalog with Digimarc technology, making it faster and easier than ever for customers to buy gifts for family and friends.

For the first time, customers with Apple iOS and Google Android devices can use their phones to shop for the hottest toys of the holiday season right from the pages of Walmart’s toy catalog. The new digitized experience – ‘Scan & Shop powered by Digimarc’ – is available now and lets customers scan and shop hundreds of toys, including more than 150 exclusives, through the Walmart app when and how they want.

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About us

Company details

Pioneers in a Dynamic, Ever-Changing World
We are a global, values-based organization that believes our employees’ talents, resources and products can help promote a better future, both locally and across the world. We are curious and courageous, and believe we can address challenging issues, such as the traceability and transparency of products across supply chains or the impact of plastic packaging on the environment. We believe the talent of every employee can make a difference.

We invented the Digimarc Platform, featuring Digimarc Barcode. It enables any object or media to be reliably and efficiently identified to reduce food waste, lessen manufacturing errors, protect the authenticity and security of products, reduce plastic waste and promote consumer engagement and much more.

We are committed to solutions that can help mitigate challenging problems, such as an excess of plastics in our landfills and oceans. We set our sights on global challenges, while prioritizing strong ties to our local community through volunteering and developing young people’s skills and talents.

We are pioneers and dreamers in a rapidly changing, dynamic world. We are Digimarc.

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Company data



Area of business

Retail technology

Company information as a PDF file