With the slogan "The Smart Evolution of Retail" xplace presents its comprehensive solutions for POS digitalisation at the EuroShop 2020. Key element is the new digital retail data platform biscuit, which the systems integrator is presenting live in Hall 6, stand G41. With a typical cross-channel customer journey, the Goettingen-based company will demonstrate how the data-driven playout of promotional content can be automated and significantly increase sales.
"The POS has the same potential as e-commerce. At our stand we will show how brick-and-mortar retailers can use biscuit to exploit the full potential of their digital infrastructure and thus considerably increase their sales," explains Marco Wassermann, CEO and co-founder of xplace. "Today, it is crucial to deliver the right content to the right place at the right time. However, on which hardware it is played out is rather secondary. As an integrator, we therefore deliberately focus on the versatility of touchpoints as well as hardware and manufacturer independence". Besides classic displays and interactive kiosk systems, ESL can also be elements of an integrated signage overall concept. In this way, ESL have not only advantages for process optimisation, but also contribute substantially to sales. "Large-scale ESL projects are our second focus at the joint stand with our strategic partner, Bison Schweiz AG," says Wassermann. "Here we have shared expertise, for example from the world's largest ESL rollout for Media Saturn".
xplace demonstrates the functionality and benefits of the holistic data integration approach with a customer journey case: First, visitors select a product on a touch screen. This step simulates an online search preceding a store visit. In the "store" itself, the products can then be browsed and touched. At a virtual checkout, the chosen goods are finally booked out. Along the entire customer journey, visitor behaviour and interaction data are recorded and displayed: The dashboard of the biscuit module "analytics" shows data like, the length of stay or the conversion rate. Highlight: The biscuit module "campaign" ensures that all screens, small signage components and ESL of the showcase display relevant information and automated promotion content. This includes "social proof" or scarcity messages ("popular in Düsseldorf", "only a few available"), which improve conversion and cause sales uplifts. "We are convinced that the benefits of any existing ESL infrastructure can be significantly enhanced through data integration and digitalisation concepts. True to our EuroShop slogan, our solutions take the POS to the next level of development on the way to the Smart Store," says CEO Wassermann.
Experts from xplace and partner companies will address other topics relating to POS digitalisation in their presentations in the Smart Retail Lounge at the xplace/Bison stand G41 in hall 6. Programme and further information at: https://www.xplace-group.com/en/company/events/xplace-at-the-euroshop-2020
xplace CEO Marco Wassermann will also give a presentation on the Omnichannel stage in hall 6 (Wednesday, February 19, 11.20 a.m.). Topic: "What does e-commerce have that brick-and-mortar retail lacks?”