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Retail Technology

LASE PeCo Systemtechnik GmbH

Rudolf-Diesel-Str. 111, 46485 Wesel
Telephone +49 281 959900-0
Fax +49 281 95990-111

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EuroShop 2020 hall map (Hall 6): stand H03

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EuroShop 2020 fairground map: Hall 6

Our range of products

Product categories

  • 07  Retail Technology
  • 07.02  Analytics
  • 07.02.03  Big data management

Big data management

  • 07  Retail Technology
  • 07.02  Analytics
  • 07.02.04  Customer tracking

Customer tracking

  • 07  Retail Technology
  • 07.10  Communication technologies, networks
  • 07.10.05  IoT solutions

IoT solutions

  • 07  Retail Technology
  • 07.14  Surveillance installations
  • 07.14.02  Customer frequency measurement
  • 07  Retail Technology
  • 07.14  Surveillance installations
  • 07.14.04  Video surveillance systems
  • 09  General services
  • 09.01  Market research companies

Market research companies

Our products

Product category: Customer frequency measurement

Peoplecounting Indoor

Head detection for normal entrance areas

Entrance, exit and passage areas of retail stores (stores, boutiques etc.)
Main and secondary entrances of shopping centres, public buildings, etc.
The 3D technology achieves even in difficult counting situations reliable results. The PeCo SC registers the movement of people in most passage areas without restricting the movement of people to be counted through channelling. The direction of movement of all the people located within the detection range is evaluated and used to determine the number of people entering and leaving. There are no miscounts due to reflections on the floor, which significantly improves the counting accuracy by detecting object heights (3D technology). It is also possible to distinguish between children and adults. These counting results are transmitted as individual measurement results. Due to the option to save several separate measurement lines within the counting range, it is possible to show several counting results with only one stereo camera (example 1st measurement line frequency entrance shop, 2nd measurement line frequency upwards stairs, 3rd measurement line frequency in front of the shop access (transverse movement)) You can also set the unit so that you can use the PeCo SC to monitor the filling level inside an area. The requirement for both applications is that the installation height and detection width allow the stereo camera to cover the areas to be monitored.

The benefits of the PeCo SC at a glance:
No miscounts due to reflections
Distinguishes between adults and children
Several measurement lines in one device inclunding count that detects the direction
Wireless data transfer or use of Ethernet
PoE possible
Surface-mounted or built-in option
The stereo cameras PeCo SC and PeCo SC high can be used for the detection of the movement of people and customer frequencies in sales and personnel-management applications in all service areas of the retail sector and the industry.
As a reporting tool, we offer our customers the option of either a web-based platform or a local software solution. Please do not hesitate to contact us for free access to our demo portal!

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Product category: Customer frequency measurement

Peoplecounting outdoors

Head detection for wide and heavily frequented passages even outdoors – shopping centres, pedestrian zones, events, trade shows, stadiums, airports, etc.

The PeCo LC LASER SCANNER registers the movement of people in all possible entrance, exit and passage areas in buildings and pedestrian zones without restricting the movement of the people by channelling. With special laser detectors, the direction of the movement of all people located within the detection range is registered and used to determine the number of people entering and leaving.

The counting information is delivered via digital switch outputs. An Ethernet connection is possible as well, which allows for a fast transfer of the information even over larger distances inside of buildings. Furthermore, the pulse output via Router/LTE can be transmitted directly to the server.

The benefits of the PeCo LC at a glance:
Differentiation ability between children and adults
Several measurement lines in one device including count that detects the direction of movement
Highest counting accuracy on the market
Robust components, results independent of weather
Wireless data transfer or use of Ethernet
As a reporting tool, we offer our customers the option of either a web-based platform or a local software solution. Please do not hesitate to contact us for free access to our demo portal!

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Product category: Video surveillance systems

Monitoring of open spaces and outdoor areas

The combination between a laser-supported detection and a zoom-controlled tracking of a video system is the ideal solution for the monitoring of your open space or outdoor area.

The trespassing or leaving of safety zones is generally monitored by security staff and/or automatic video systems. However, the video surveillance systems all too often deliver only fuzzy images or very low-resolution pictures. The causes for this are often extensive surveillance areas as well as missing information about where exactly an area has been trespassed.

The laser tracking system from LASE PeCo closes this security gap as follows:
It takes over the control of the cameras incl. zooming on the object
It knows exactly where the area has been trespassed.
It generates the corresponding alarms.
It automatically starts the video recording.
It operates regardless of weather influences.

Your benefits:
The exact information about the location of the trespassing allows for an optimum automatic camera control:
Always the best picture detail
Relief of personnel or reduction of personnel
More security
Cost reduction
Within the scope of the KO-INNO “Kompetenzzentrum Innovative Beschaffung” (Competence Centre Innovative Procurement), this system can also be found in the local project database. For the “Bundesministerium für Wirtschaft und Technologie” (Federal Ministry of Economics and Technology), this institution intends to ensure the long-term focus on innovation of public procurements.

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About us

Company portrait

LASE PeCo is a manufacturer and system solution provider in the areas of customer analytics and perimeter protection. LASE PeCo offers mainly solutions for measuring visitor frequencies, path analyses, customer and staff satisfaction as well the monitoring of open spaces and open space inspections. Frequencies are an important variable for the success of stores, shopping streets, pedestrian zones and shopping centres. When we choose our measurement methods, we put great importance on solutions that respect privacy. COMPETENCE, EXPERIENCE and CREATIVITY make us the ideal full-service partner for your requirements!

The LASE PeCo Systemtechnik GmbH as the subsidiary of the LASE Industrielle Lasertechnik GmbH founded in 1990 became independent in early 2008 and specialises in the use of laser measurement technologies for collecting data on people frequencies.

In addition to the use of laser-measurement technology in the industrial area, LASE has been involved for more than 15 years with the counting of people using highly accurate technology.

LASE PeCo offers components and system solutions. The applications range from short-time measurements at events to complex and permanent installations in shopping centres, retail stores or in cities.

LASE PeCo uses laser measurement equipment – mostly under the most difficult conditions. Especially cities use this technology in order to measure the frequencies of their pedestrians. Only the laser sensor system is able to ensure the quality of the counting process for heavily frequented and wide measurement points outdoors.

LASE PeCo has a team of experienced engineers and technicians that always provide competent support to their customers from the planning to the operation of the measuring equipment as well as the data evaluation and training.