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Retail Technology

Shopguard Kft.

Szepvolgyi u.41, 1037 Budapest
Telephone +36-1-2502590-128
Fax +36-1-2502591

Hall map

EuroShop 2020 hall map (Hall 1): stand C24

Fairground map

EuroShop 2020 fairground map: Hall 1


Dr. Sandor Z. Ambrus

President & CEO

+36 30 299 3311


Gabor Horvath

Director, International Operations

+36 30 370 8867


Paul Kormany

Sales Director - Global Accounts

+44 7801 841503


Peter Freisler

Shopguard AT


+43 664 153 18 80


Regine Schmidt

Shopguard DE


+49 172 6209955


About us

Company details

Who is Shopguard?

Shopguard Systems, a Europe-based private corporation, has been a leading global manufacturer of Retail Security and Merchandising Solutions for the past almost twenty-five years. Shopguard provides tailor-made shop security, display merchandising and interactive visual in-store media solutions for retailers all over the World.

The enterprise started off as a small garage company with “three men and a little dog” in Budapest, Hungary, in 1992 and has grown since into a globally acknowledged player on the international market. Today, Shopguard has some 80 employees and possesses an extensive network of subsidiaries in Australia, Austria, Canada, Finland, Germany, Poland, Ukraine, and the US, and has distributors in most other countries of the World. Shopguard has supplied more than 40,000 retail outlets worldwide with Retail Security and/or Merchandising Software solutions in over 40 countries in the past 23 years.

Shopguard is one of the most innovative companies in the industry. Our company owns dozens of patents and trademarks, protecting our intellectual property worldwide. Our Senior Industrial Designer received a National Industrial Design Award in acknowledgement of his exquisite design of Drinkspector, the industry’s only proven 100% theft proof bottle security tag that we launched in 2011.

Mission Statement

We help retailers worldwide increase their sales through our tailor made cutting edge technology to provide their customers with a unique and memorable shopping experience while controlling their inventory with appropriate but subtle security measures..

Our approach to this mission is twofold:

  • create functional and exquisite industrial design: tough security in an elegant and decorative form,
  • provide efficient sales enhancement tools using our own cutting edge merchandising software and interactive visual merchandising technologies. These are available from a 3.5” Intelligent Pricetag through a special app that turns smartphones and tablets into direct marketing tools, all the way through big-screen TV advertising.

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Company data

Sales volume

1-9 Mio US $

Export content

> 75%

Number of employees


Area of business
  • Shopfittings, shop furnishings, store design & visual merchandising
  • Retail technology

Company information as a PDF file