The powerful synergy of the two platforms will allow retailers to use AI to inspire their customers with relevant products and promotions in real-time as they shop in-store. The collaboration is a market-first for grocery retail and creates exciting opportunities for retailers to personalise the shopping experience of their customers.
Real-time behavioural data and factors such as; demographics, weather, store location, time of day, day of week, etc. prompts the intelligent decision-making algorithm to show the right products to the right customer at the right time. This will improve the relevancy for the customer and lead to an increase in basket spend. The system will be enabled with self-learning capabilities, allowing it to self-improve based on successful recommendations.
Dr. Sameh Abdalla, Intouchs CEO, added “Using real-time data to understand what is happening inside the physical retail store and provide instant recommendations to customers as they shop will drive value and increase loyalty. For the retailer, this will lead to an increase in the number of products purchased per visit and drive additional sales.”
Tim Arits, Intouchs COO, stated, “Re-Vision are global leaders in self-scanning solutions for retail. Therefore, using their experience and our AI-expertise, we can now provide retailers with a real-time personalisation platform that was, up to now, only available to online players.”
“The reason we have chosen to partner with Intouch is that we were looking for a partner who understood the difference between advertisement to online and offline customers. Working with physical retail customers for over a decade, we recognize that the offline-tailored approach Intouch employed in developing their AI model makes our collaboration unique and very powerful.” - Michel Haagmans, CEO & Owner at Re-VisionAbout Re-Vision
Re-Vision is the worlds leading provider of (mobile) self-scanning solutions. Processing millions of transactions daily, with a global market share exceeding 50%, Re-Vision has a proven track record of delivering business value to the largest retail organizations. Following our customers' wishes and market trends, we keep developing our Omni-Channel customer engagement platform to enable our retail customers to meet the fast-growing demands and expectations of their shoppers.About Intouch
Intouch has developed an AI-driven personalisation platform for retailers to engage in real-time with their consumers in-store. Their award-winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning and IoT to bring in-store personalisation to the center of the connected store.