MIKS GmbH

Bionade shines in raw MDF


(Hamburg, 15.03.2019)
‘A really good quirk of nature’ – MIKS has been able to directly translate the brand’s claim, philosophy, and appearance into a new trade fair look. Bionade and Ti come as a team but present themselves as two individual brands at the Biofach, where natural-coloured and blue MDF surfaces and lovingly placed vintage elements take centre-stage. The new booth was even featured in the newspaper Süddeutsche Zeitung – now that’s what successful live communication looks like!

A class-reunion-style event with good vibes.


(Hamburg, 11.01.2019)
The Fruit Logistica in Berlin is where fruit producers from around the globe meet, and with its family atmosphere, lots of room for talk, and everyone excited to see each other, it definitely feels like a class reunion. The ideal setting to frame the event is created by the newly designed space for the banana brand CHIQUITA. Though the name translates as ‘little girl’, make no mistake: the lady is all grown up, and that’s perfectly visualised in her vibrant and exciting brand space. Ceiling panels, walls and elements reminiscent of banana plantations are decoratively overgrown with plants. The notion of ‘framing’ should be taken quite literally here, as information and activities in connection with the fruit giant are provided in presentation frames on all four corners of the booth. MIKS has successfully translated the striking colours into a welcoming and professional spatial concept for live communication. A motivational cheer from Global Marketing Manager Chris Lazaro to our second Managing Director Murat Yilmaz: ‘The bar’s been set higher than ever before.’

Atmospheric brand presence for Palmberg

Once again MIKS has organised the trade fair presence of the office furniture manufacturer PALMBERG Büroeinrichtungen + Service at this year's ORGATEC in Cologne, the leading trade fair for office and design worlds. Under the motto "rethinking work", the Hamburg agency for communication in space developed the fair stand concept and was likewise responsible for its implementation. Substantial, yet transparent: here MIKS found a new formula across a total area of 1200 m². The outer shell design is impressive, comprising numerous cardboard tubes in different sizes and arrangements, held in steel frames and attached to the wooden framework, made from untreated fibreboards. In this way, natural materials, which also have a link to the products from Mecklenburg-Western Pomerania, created a warm and emotive atmosphere and also provided a sense of approachability. This theme was continued at the stand with plants hung overhead and green walls.