Yellow + blue = harmonious
A class-reunion-style event with good vibes.
The Fruit Logistica in Berlin is where fruit producers from around the globe meet, and with its family atmosphere, lots of room for talk, and everyone excited to see each other, it definitely feels like a class reunion. The ideal setting to frame the event is created by the newly designed space for the banana brand CHIQUITA. Though the name translates as little girl, make no mistake: the lady is all grown up, and thats perfectly visualised in her vibrant and exciting brand space. Ceiling panels, walls and elements reminiscent of banana plantations are decoratively overgrown with plants. The notion of framing should be taken quite literally here, as information and activities in connection with the fruit giant are provided in presentation frames on all four corners of the booth. MIKS has successfully translated the striking colours into a welcoming and professional spatial concept for live communication. A motivational cheer from Global Marketing Manager Chris Lazaro to our second Managing Director Murat Yilmaz: The bars been set higher than ever before.