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Retail Technology

HappyOrNot Ltd

Vuolteenkatu 20, 33100 Tampere

Hall map

EuroShop 2020 hall map (Hall 3): stand D98

Fairground map

EuroShop 2020 fairground map: Hall 3


Seval Dogan

Marketing Manager Germany

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Our range of products

Product categories

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.12  Customer feedback terminals

Our products

Product category: Customer feedback terminals

Smiley Terminals capture and measure real-time customer feedback across all touch points

HappyOrNot, which has nearly 4,000 clients in 135 countries, provides companies with real-time, actionable analytics and insights to advance customer and employee satisfaction, enhance operational efficiency, and increase revenue. It presents and packages customer and employee feedback data (visualized as a four-point scale from ‘smile’ to ‘frown’) so that organizations can tweak specific aspects of their service in accordance with what customers and staff actually want.

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Company news



21 Jan 2020

HappyOrNot, exhibitor and keynote speaker at EuroShop 2020

Düsseldorf, Germany, 21st January 2020 – HappyOrNot, the recognized market leader in instant data feedback management systems, is announcing that its globally recognized ‘Smiley’ experience management system will be showcased at booth D98, Hall 3, at EuroShop 2020 in Düsseldorf, Germany, Feb. 16-20.  

In addition, HappyOrNot will also be sharing their expertise and insights at the Omnichannel Stage session “Creating a 360° Customer Experience across all Touchpoints” with their Chief Experience Officer Kirsti Laasio. Find out more here:

Get hands-on with the future of retail
Trusted by over 1,000 retailers worldwide like Jack & Jones, Boots, Elkjøp, and McDonald's, the HappyOrNot real-time feedback solution empowers businesses to improve their customer experience, workplace happiness, and bottom line. Retailer clients using HappyOrNot decrease customer dissatisfaction scores by 20% in just 12 months.

At the booth, visitors will be able to see HappyOrNot’s feedback collecting Smileys and real-time experience management solution in action, and learn from their CX experts how to utilize the experience analytics to enhance operational agility, optimize resources, and continuously improve their business.

First-hand CXO insights on improving the customer journey
A global thought leader in the Experience Management sector, HappyOrNot’s own CXO Kirsti Laasio will be sharing her expertise and insights on how to improve the customer journey with actionable experience insights.

This keynote, “Creating a 360° Customer Experience across all Touchpoints” can be attended at the Omnichannel Stage session on Monday, February 17, 16:20 pm–16:40 pm, at Omnichannel Stage, Hall 6 I 03.

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About HappyOrNot

HappyOrNot helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has 4,000 clients in 135 countries and has collected over 1.3 billion impressions to date.

Clients include Amazon, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S., Germany, France, Netherlands, and around the globe, employing over 150 people. Its reseller network comprises of over 110 organizations. For more information please visit

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About us

Company portrait


HappyOrNot® is the global leader in real-time customer and employee satisfaction reporting. Our innovative feedback collecting smileys and intelligent data analytics reporting service helps our clients to improve their customer experience, relationships, and employee engagement. Founded in 2009, we now serve over 3,000 companies across 134 countries and have collected and reported over one billion feedback responses. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations.

Company data

Foundation 2009
Area of business Retail technology