The POP-UP CONCEPT
Brands are constantly looking for new ways to be attractive to their consumers and that is why the Pop Up Store was created, the perfect ally to generate the "wow" effect on the customer that is needed today.
These are ephemeral spaces located in strategic places where brands are positioned for a certain period of time, creating in a unique and unrepeatable way a new and exclusive place with a special character that customers will not want to miss.
The objective of this type of space is to generate a shopping experience for the consumer and this is achieved through design, creating an exclusive space where not only the products stand out above all else, but also the brand. This is known as experience marketing, where it is not just about the customer buying, but about them living it.
To create these ephemeral projects in GP Group ® we use used maritime containers, which start with clear advantages: reuse of this product in an ecological way, easy transport and location in any point, great resistance and capacity to support high loads, etc. They are ideal for all kinds of spaces, being totally modular, being able to join them or place them one on top of the other creating unique spaces.
Brands are increasingly demanding and seek immediacy, which we achieve perfectly thanks to our manufacturing and implementation processes.