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Shop Fitting & Store Design

SMD Interior Design LLC

P.O. Box 49561, Dubai
Al Karama, United Arab Emirates
Telephone +971 4 3575296
Fax +971 4 3575298

Hall map

EuroShop 2020 hall map (Hall 12): stand A17-14

Fairground map

EuroShop 2020 fairground map: Hall 12

Our range of products

Product categories

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.01  Shop architecture and store design

Our products

Product category: Shop architecture and store design

ENERGY PLUS | Men’s Health & Fitness Club

Assigned as a Design Consultant and Project Manager for the Men’s club Gym, we  delivered state-of-the-art design and concept ideas as per the client’s requirement of retail and flexibility for consumer bracket categories. The gym features- Cardio, strength and functional fitness zones arranged within the space.

Contrary to the Energy Plus, Ladies Club, Men’s fitness gym has a different outlook on the Interior; it is dark, modern and has masculinity with its overall look. Space planning had also been thought to accommodate the equipment s taking full consideration onto the flooring materials and acoustics.

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Product category: Shop architecture and store design


Star Cinemas which provides one of the leading cinema experiences in UAE approached SM+D for launching its all new - spic and span cinema concept with a radical shift from the conventional model. Having screens along multiple locations in UAE, Star Cinemas have its own premium style of theatre interiors.

A new approach for cinema concept, with usage of indirect lighting and playful application of acoustical materials to come up with an elegant yet cost effective fully functional movie theatre was the outcome of design.

The long corridor having lit info graphics for way finding , the design team developed subtle contrast with dark grey and Oakwood color to connect the space with its needed smooth transition .The interiors with modern and stark elements ,developed  the distinctive atmosphere with use of sharp lines and cut patterns.

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Product category: Shop architecture and store design

IFFCO Training & Management Centre

SM+D created the Concept Design and Space programming for the IFFCO’s training center. This Facility consists of different departments and how adjacency helps the circulation of the spaces.

Each space had been conceptualized with contemporary, sleek and sophisticated designs. Walls were been treated with splash of colors and graphics to make it more lively than the regular corporate/ institution spaces. Exciting features like the 3D texts graphical texts on walls, play of lines on wall slats systems and bright color accents on black walls making it more trendy than other training centers.

The interior features modern seating arrangement to create a more interactive space with vibrancy. The corridor walkway lets in immense light to lit the whole place naturally.

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About us

Company details

Space Metaphor Design is a Leading Global Design, Build and Project management Consultancy firm.

SMD is the sum of the expertise, experience and commitment of our employees. We aspire to be the Go to design firm for our clients and future clientele as we believe that with our portfolio and experience we can manage any and all requirement of the client and thus make a difference to the project. SMD will work along with the client to come up with the design solution that is required for the success of the project and by delivering the client's vision

About Us
 We are widely recognised as one of the leading professional/collaborative Concept Design/PMC firm strongly involved in Architecture & ID, Retail Brand creation, Brand enhancement, Development & Design/Build firm in the UAE. With our presence in the entire GCC region for more than a decade and India for some time now, our expertise spans through the entire spectrum of Retail, Healthcare, Corporate, Hospitality, F&B, Residential, Leisure and Entertainment Central Distribution Centres(CDC), Institutional, Landscape and Master planning.
While operating successfully in other countries, we have set up our offices in Hyderabad and Banglore India to serve our India based clients and have designed nearly 25 stores across a spectrum of Apparel, Toys, F&B, Book stores to name a few, in a short span of time. This is in addition to the residential and commercial design projects which we have on board.
Our Key strength unique/creative/timeless designs and when it comes to branding the extensive market research, consumer studies thate we carry out & understanding the clients requirements/strategy in-order to deliver the best solution. We come across as the one stop solution for Branding, Creative Space planning, conceptual designing, pre contract due diligence, professional execution and superior project managemnt of Interior Design/Build and it shows in the 1000+ projects that we have executed and 30+ brands that we've created in a decade & 150+ international brands we have deal with in various segments mentioned above.
Being an integrated Concept Design, PMC, Branding & design/build firm we stand apart ahead of other firms because with our 40+ highly experienced architects and project managers in house we act as a single point of contact for our clients and provide a Hassle free professional execution of any project right from feasibility, ROI, Budgetary estimations till implementation by meticulously overseeing the all stages and completing it with committed quality & on time which has been our USP.

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