Manage stand orders
Select Option
Streng Plastic AG
Ruchwiesenstr. 8,
8157
Dielsdorf
Switzerland
Switzerland
Location
Hall map
Fairground map
Contact
Esther Streng
Director
Michael Backes-Bogerd
Head of Marketing & Sales
Joel Brazerol
Key Account Manager
Mathura Chandrathasan
Assistant Backoffice
Visit us
18.02.2020
Topic
14:40 - 15:00
Talk: Omnichannel Stage Hall 6 I 03: Online configurator for a target-oriented accompaniment of the customer journey
System4 is a flexible modular furniture system made of high-quality steel. Thanks to its modular composition, System4 offers timeless and individual presentation options on the shop floor and also fits perfectly into the living and working area. In order to ensure the most target-oriented customer journey possible, System4 relies consistently on digital in all processes, with a responsive online configurator at the heart, enabling customers to independently design their desired furnishing solution. In this session by Michael Backes-Bogerd, Head of Marketing & Sales of System4, you will learn how the System4 configurator integrates into the entire e-commerce context and the customer journey, which interfaces it uses, for example to PIM, online shop or CAD, what the findings are so far and which recommendations and further developments have been derived from them.
Our range of products
Product categories
- 01 Shop Fitting & Store Design
- 01.01 Shop Fitting & Store Design
- 01.01.05 Merchandise presentation tables
Merchandise presentation tables
- 01 Shop Fitting & Store Design
- 01.01 Shop Fitting & Store Design
- 01.01.10 Sales counters
Sales counters
- 01 Shop Fitting & Store Design
- 01.01 Shop Fitting & Store Design
- 01.01.11 Showcases, display cases
Showcases, display cases
- 01 Shop Fitting & Store Design
- 01.01 Shop Fitting & Store Design
- 01.01.12 Wall systems
- 01 Shop Fitting & Store Design
- 01.01 Shop Fitting & Store Design
- 01.01.13 Shelf systems
Shelf systems
- 01 Shop Fitting & Store Design
- 01.01 Shop Fitting & Store Design
- 01.01.17 Free standing fixtures
Free standing fixtures
Our products
Product category: Merchandise presentation tables, Sales counters, Showcases, display cases, Wall systems, Shelf systems, Free standing fixtures
Your Idea. Our Solution, Custom-Built.
The ideal space for your work can have many faces: a newly renovated shop, a spacious industrial loft, a work room, or a modern office.
Whatever your workspace looks like, we'll work with you to realise it. With ideas, structures and design elements based on our modular furniture solution that makes your daily work and that of your employees easier: System4.
Whatever your workspace looks like, we'll work with you to realise it. With ideas, structures and design elements based on our modular furniture solution that makes your daily work and that of your employees easier: System4.
Product category: Merchandise presentation tables, Sales counters, Showcases, display cases, Wall systems, Shelf systems, Free standing fixtures
System4. Made For You.
Today's furnishings should be as flexible as the world in which we live and work. System4 furniture for offices, retail, and private homes has many facets and has been on the market for a long time. It is expandable and flexible due to its modular system, available in custom colours, robust, and timeless.
What makes System4 special is the overall package: we combine affordable products of high and proven quality with personal advice and a first-class installation service.
What makes System4 special is the overall package: we combine affordable products of high and proven quality with personal advice and a first-class installation service.
Product category: Shelf systems, Free standing fixtures
#System4 furniture made of steel supports your customers' shopping experience.
The furniture is as simple as it is high-quality and makes your products shine in their best light. Because you can individually design your business in your own style with the modular System4, you will not need any additional expensive furnishing concept.
Our trade marks
System4: Modulare Stahlmöbel // Steel Furniture
About us
Company details
System4 is a flexible furniture system made of high-quality steel. It is designed to meet your individual needs and you can combine it without limits.
Thanks to its modular composition, System4 offers you great presentation possibilities on your shop floor and also fits perfectly into your living and working area.
Thanks to its modular composition, System4 offers you great presentation possibilities on your shop floor and also fits perfectly into your living and working area.
Company data
Area of businessShopfittings, shop furnishings, store design & visual merchandising