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Retail Marketing

eye square - Market Research GmbH

Schlesische Str. 29-30, 10997 Berlin

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EuroShop 2020 hall map (Hall 3): stand G13

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EuroShop 2020 fairground map: Hall 3


Felix Metger

Unit Lead Shopper Experience




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Our range of products

Product categories

  • 06  Retail Marketing
  • 06.06  POS marketing services
  • 06.06.04  POS market research

Our products

Product category: POS market research

Packaging Design Test

Set the right stimuli to activate the shopper to purchase. Test the effectiveness of your product in-store and online.

Gain package design validation through our unique research approach. Through our online feature this can all be done quickly, inexpensively and efficiently. For large samples, we test packaging in standardized tests, or in the studio for qualitative insights and a deep understanding of the impression given by the designs.

With implicit measurement, we get closer to the shopper impulses and understanding processes that are often not explained rationally.

From the very beginning of package development, all the way through to final design stages, we will be there to ensure the effectiveness of your packaging design decisions.

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Product category: POS market research

eCommerce A/B Tests

Understand the impact of your product by pre-testing live on eCommerce sites.

We offer a unique tool for market researchers, eCategory managers and marketing professionals to pre-test their products live on mobile sites and alongside their competitors: the eCommerce A/B Test. Testing in a live environment allows for natural shopper behavior and more accurate results.

With the eCommerce A/B Test, we can answer key questions including:

  • How do new products perform in a competitive environment?
  • Which pack images trigger shoppers to interact?
  • What impact do prices and promotions have on conversion?
  • How do reviews influence product choice?

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Product category: POS market research

In-Store Marketing Test

Attract attention and awake emotions.

We explain to you how to gain the attention of shoppers in this complex environment: when is the optimal time to approach your target audience and how they can be activated to purchase?

With eye square as your guide, create a strategy for customer oriented POP measures.
We review the impact and influence of your POP measures on the behavior of your shoppers.

  • Direct visual attention to your campaign and convert it into action
  • Reach your target group with in-store marketing materials
  • When is the right moment to speak to shoppers?
  • What emotions does your campaign trigger?
  • Is it worth investing in digital signage?

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About us

Company portrait

eye square is a psychologically oriented, international market research institute.

While conventional market research remains on the surface, our unique methods combine psychology, science and state-of-the-art technology to capture and analyze real (neuro-biological), explicit and implicit reactions of your customers in numerous settings. We show you not only what happens – but why.

We specialize in the fields of market research consulting and technology, covering the touchpoints user experience, brand and media, and shopper experience.

Our processes, developed in cooperation with leading research institutions, are unique and supported by proprietary technologies. They can be used a full-service solution e.g. studies online or in our lab or can be integrated into tools in your own applications. Our long experience has given us one of the world’s largest benchmark databases, with results on hundreds of brands, thousands of advertisements and hundreds of thousands of testers.

Company data

Number of employees 50-99
Foundation 1999