RetailerIN is an advanced in-store analytics and engagement
solution for supermarkets.
Starting from the tracking
of shopping carts and baskets, RetailerIN is able to map the full customer journey
from the moment the customer enters the store through to check-out, integrating with sales data
.RetailerIN is Location Intelligence for Retail
, bringing intelligence to:
- customer behaviour: analysing and segmenting each shopping session inside the store;
- layout optimisation: identifying which are the hottest spots in terms of traffic and dwell time at the level of division, department, aisle and end-cap;
- operations management: monitoring queues and served areas traffic and waiting times, monitoring refill of carts and basket;
- loss prevention: analysing pushouts by asset type, by time and day;
- in-store engagement: delivering location-based content on customers' smartphones.