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Retail Marketing

DS Smith AB

P.O. Box 504, 33125 Värnamo
Wellvägen 2, 33192 Värnamo

Hall map

EuroShop 2020 hall map (Hall 1): stand C01

Fairground map

EuroShop 2020 fairground map: Hall 1

Our range of products

Product categories

  • 06  Retail Marketing
  • 06.05  Outdoor advertising
  • 06.05.04  Poster advertising

Our products

Product category: Poster advertising


Our product is your packaging. Depending on the functional requirements, we have different corrugated packaging types that serve a variety of segments.

Recognised for our innovative capacity and product quality, we supply tailor-made or standard solutions of all sizes thanks to a large range of printing technologies.

The examples shown in our product overview are only an extract of our total customer offering. We are convinced that it will be a source of inspiration for discovering new packaging opportunities.

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Product category: Poster advertising

Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP)

Our Retail and Shelf Ready Packaging has become part of the daily shopping experience across a huge range of products in the retail environments.

Increasingly shoppers interact with Retail Ready Packaging (RRP) or Shelf Ready Packaging (SRP), as it is also known, every time they buy.

DS Smith is a multiple award winning supplier of Retail and Shelf Ready Packaging.
Today’s marketers see a big opportunity, to integrate Retail Ready Packaging design into the promotional mix, to generate sales, in store, at the point of purchase.  We collaborate with marketers more and more, to help achieve results with shoppers, whether in brand positioning, visual disruption in the category or in making promotions succeed.

Retail Ready Packaging can enhance profitability in your supply chain, delivering lower costs, increased product availability and efficient replenishment, as well as supporting the right look and feel for the product or brand.

So, with Retail Ready Packaging, you can drive sales and make consumer goods move faster.

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Product category: Poster advertising

Consumer Packaging

In a marketplace where around 70% of purchasing decisions are made at the point-of-sale, your product needs to stand out.

More than ever, the role of the consumer packaging within the total product experience is crucial: the consumer packaging is the communication medium that connects your product with the consumer. That is why we are constantly strengthening our design capabilities to translate shopper insights effectively into innovative in-store packaging concepts.

We aim not just to talk the same language as our customers: we add real value in the transformation towards shopper marketing excellence and make your product by its consumer packaging stand out.

Our consumer packaging range is guaranteed to both enhance and protect your brands and products. We offer numerous types of packaging material (compact and corrugated board), printing (offset, flexo, digital, silk-screen) and finishing techniques (varnishing, laminating, hot stamping, embossing, etc.) for a tailor-made solution adapted to your needs.

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About us

Company portrait

DS Smith is a European leading packaging company of customer-specific packaging with emphasis on state-of-the art packaging design and local service close to customer facilities. With a product portfolio that includes transit packaging, consumer packaging, displays and promotional packaging, customised protective packaging and industrial packaging, DS Smith answers to each market requirement.