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Retail Marketing

RTC Europe Ltd.

Castle Road, Eurolink, ME10 3RN Sittingbourne
United Kingdom of Great Britain and Northern Ireland
Telephone +44 1795 412761
Fax +44 1795 412799

Hall map

EuroShop 2020 hall map (Hall 3): stand E52

Fairground map

EuroShop 2020 fairground map: Hall 3



0044 1795412761



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Our range of products

Product categories

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.01  Shop architecture and store design

Shop architecture and store design

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.02  Shop planning

Shop planning

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.13  Shelf systems
  • 06  Retail Marketing
  • 06.03  POS/POP displays
  • 06.03.04  Permanent displays

Permanent displays

Our products

Product category: Shelf systems

ProfitPusher 3

More than just front-facing, ProfitPusher 3 is a comprehensive product management system that reduces the time it takes to perform cut-ins and resets by 50% or more. The ProfitPusher 3 System features a unique, intuitive slide & lock feature that enables you to effortlessly move entire blocks of products left or right. You will save significant labor costs and improve productivity with ProfitPusher 3.

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Product category: Shelf systems


EcoTrac glides improve product presentation and increase sales of single-serve beverages while reducing labor costs. EcoTrac drives greater impulse purchases through best-in-class presentation of your single-serve beverages. Available in spring-feed and gravity-feed versions, EcoTrac glides feature an unbreakable clear front retainer and an eco-friendly reprocessed tray. Backed by a 6 year warranty, EcoTrac is the longest-lasting, best performing and most sustainable beverage merchandising system on the market.

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Product category: Shop architecture and store design, Shop planning, Permanent displays

RTC Create

There is more to development than creativity.
All great concepts require a spark of creativity. In fact, creativity should be considered a fundamental requirement for any development effort. But creativity alone will not get you to a successful solution. The game-changing requirement you should be seeking out for your brand is effectiveness.
Effective solutions start with a strategic foundation. They remove barriers, improve performance and generate excitement. While breaking new ground, effective solutions also take into account operational needs, budget and manufacturability. Effective solutions not only introduce innovative new ideas, they can be rolled out at scale, driving real results for your business—beyond the expensive one-off prototype in your innovation center.
RTC’s highly collaborative global development team combines over 50 industrial designers, communication designers, prototype specialists, mechanical engineers and electrical engineers with state-of-the-art equipment and industry-leading prototype facilities. We consistently deliver truly effective solutions that will delight your shoppers and strengthen your retail ROI.

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About us

Company portrait

RTC was founded in 1950 by Walter Nathan. Richard Nathan, with 37 years of experience, now leads the family-owned business. Walter and Richard guide RTC with a set of core beliefs:

*Be ethical in every action
*Find and enable the best talent
*Reinvest every available dollar back into the business
*Expand and connect global associates and facilities

Support the communities where the company operates
RTC has followed these beliefs to evolve from a Chicago-based manufacturer of paper tubes to one of the world's largest retail activation organizations. Our proudest measure of success is our large number of multi decade associates, suppliers and customers.

RTC is investment and innovation driven. Our success as an innovation leader is made evident by being named to the Eureka List as one of the Top 10 innovative businesses in Illinois for both 2015 & 2016 by Crain's, the leading Chicago business journal. RTC's range of new products can be found in tens of thousands of retail stores around the world. Our investments can be seen in new facilities, including a 350,000 square feet manufacturing plant in China, a soon to be opened model shop that will triple in size and a new office in Paris. We are also investing in the communities where we work by increasing hiring of underemployed segments of the population and improving our carbon footprint.
RTC focuses on continual improvement, evolving our capabilities and reinvesting in our business to deliver higher performing solutions for our clients. Brands and retailers require more strategic thinking on the shopper experience, higher levels of innovation, a more effective process for managing customer-specific requirements, access to a broader array of manufactured solutions, and the capability to orchestrate a broader and more complex supply chain. RTC has the integrated capabilities and product development experience to solve these needs and provide you with solutions that help grow your business at retail.

Company data

Foundation 1950