Retail is not what it once was. While it is still fundamentally about selling and buying, the customer journey is no longer linear—there is no clear-cut path to purchase. Customers do not see in channels; they see one brand and expect seamless experiences whether they are in-store, online, or on mobile.
Meet the visionary behind NewStore.
Stephan Schambach has been changing the commerce world since 1992. From founding Intershop and building the first standard software for online shopping, to putting retail in the cloud with the founding of Demandware (which was acquired by Salesforce for $2.8 billion dollars), Schambach has seen it all in retail. The visionary who brought the retail industry online shopping and cloud service solutions is laying the foundation for the future of digitally-influenced retail once again. It starts with physical stores and the technology both customers and store associates know and love.
With NewStore, Schambach has built an Omnichannel-as-a-Service platform that allows brands to run their retail stores on iPhone. Intuitive apps turn store associates into a point of sale, living website, and instant customer support, enabling them to deliver the seamless experiences that todays mobile-first shoppers demand.