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Retail Marketing

Marketing Olfativo S.L.

Avenida de Brasil 6 1º p, 28020 Madrid
Spain

Hall map

EuroShop 2020 hall map (Hall 3): stand D25

Fairground map

EuroShop 2020 fairground map: Hall 3

Contact

Maxi Iannini

CEO América

Phone
+34 670883310

Email
miannini@thearomatrace.com

José A Nieto

Manager
Sales and communications

Phone
+34667743087

Email
janieto@thearomatrace.com

Luqui Bermudez

Manager
Franchise and Expansion

Phone
+34 667043764

Email
lbermudez@thearomatrace.com

Gabriel Reyes

Standardizatation

Phone
+52 1 55 2182 3335

Email
greyes@thearomatrace.com

Our range of products

Product categories

  • 06  Retail Marketing
  • 06.02  Fragrance marketing

Our products

Product category: Fragrance marketing

SENSORY OLFACTORY ARCHITECTURE

This service consists of the strategic installation of aroma diffusion systems and their periodic maintenance, to generate an unforgettable sensory experience for the user, with the following benefits:

  • Improve the shopping experience
  • Strengthens branding of the brand
  • High brand fixation in memory
  • Increased repeat visits from customers
  • They perceive the products or services in a positive way
  • Prolonged permanence by 15%
It can be used in events, fairs and on a regular basis in any space where there is contact with the user.
 

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Product category: Fragrance marketing

OLFACTORY BTL ACTIVATIONS

The olfactory BTL activations are Sensory Marketing strategies that can be done in unexpected places or points of sale, in order to enhance the excitement and surprise in those who live. We reproduce, in points of sale, aromas that we associate with certain products to evoke emotions and memories, in order to detonate the purchase button. These types of campaigns tend to be highly successful, with exponential sales increases.

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Product category: Fragrance marketing

DEVELOPMENT OF OLFACTORY PRODUCTS

E-commerce continues to replace traditional commerce, so users do not experience the emotions that our experts in sensory architecture build at the points of sale. For this reason, we design countless personalized olfactory products for each client, in order to transfer, within the online order, the sensory experience and generate brand recall, loyalty from the online channel.

We also offer customized olfactory products for marketing and financing of Sensory Architecture projects.

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Our trade marks

The Aroma Trace by Marketing Olfativo

Company news

Date

Topic

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Mar 11, 2020

ECO-FRIENDLY AROMATIC NEBULIZATION

Madrid (Spain), Feb. 2020.

THE AROMA TRACE® (TAT) by Marketing Olfativo® Ltd. has been the only Spanish company in its sector to exhibit its own stand at the most important fair in the world for the retail sector, EURO SHOP DÜSSELDORF (February 16-20), an unavoidable event that takes place every three years.

Clients from; Australia, Saudi Arabia, Mexico, Brazil, Russia, Tunisia, France, Italy, United States, Norway, Dominican Republic, China, Greece, Estonia, United Arab Emirates, Switzerland, Uzbekistan, Ireland, Costa Rica, Ukraine, Angola, Canada, Japan, South Africa, Bahrain, Turkey, Malaysia, India, Iran, the Philippines, the United Kingdom, Israel, Luxembourg and South Korea... and many more than 40, are the countries of origin of the two hundred clients served in the 5-day event. In summary, owners of chain stores of different products (textile, footwear, decoration, interior design, supermarkets, pharmacies...)  who were looking for technological innovations to increase the satisfaction and experience of their customers. Also, marketing and customer experience managers of major brands (Henkel, Lindt, Puig, Landmark Global and Kitchen Grup, among others) were very interested in the technology, versatility, efficiency and effectiveness of our AromaNebulizer Stream (ANS) device.

TAT, the Int´l trademark of Marketing Olfativo Ltd. (established in Marbella, Spain, in 2006) presented a complete offer of its own technology (registered and patented), Gourmand products, a unique sensory experience with immersive travel through virtual reality, its own collection with more than 60 aromas belonging to its collection of emotional high perfumery called “Endless Christmas” and olfactory product derivatives; everything needed for the correct application of aromas in retail environment, with wide possibilities of conversion, savings and operational control for entrepreneurs and managers. The international certification of all aromas was highly valued, which, used correctly with the devices designed and manufactured by the company, achieve the eco-friendly aromatic nebulization, thanks to the strict application of the ethical code in all formulas and compounds. 

In parallel, in collaboration with its International Partner HMY Group, the international leader in global services and innovation for retail, TAT contributed its olfactory sensory architecture to the Fashion Concept and the Automotive Experience that HMY presented within its 1000 square meters full of technological solutions, ideas, concepts and experience accumulated since 1960.

Extenda, an Andalusian foreign promotion agency, visited the stand of The Aroma Trace interested in the contribution that this Andalusian company has made in technological innovation since 2006. Both its director of external promotion, Reyes Gavilán, and the director of the Extenda office in Germany, Jesús Santos, were able to personally verify and “enjoy” the immersive sensory experience that Marketing Olfativo Ltd. offered at StandD25 of Pavilion 3 of EuroShop.

Special thanks to Imotion Analytics http://www.imotionanalytics.com/ who completed our multisensory offer with its technology of emotional recognition through the facial analysis of visitors to the stand, a whole scientific experience that is already applied for the correct implementation of the Olfactory Sensory Architecture in retail.

THE AROMA TRACE® by Marketing Olfactory® Ltd. has been part, again, of a EuroShop edition full of IoT technology, imaginative solutions to innovate and stand out from the competition, privileged information provided in the EuroCis parallel room, and an influx of about 100,000 people from the five continents, which are already formalizing their projects for the next triennium, together with the new partners contacted and visited in this edition.

 

Click here to visit our microsite at EuroShop.

Availability of pictures, videos and supporting documents:

THE AROMA TRACE® BY MARKETING OLFATIVO® Ltd. (B92766915)

Communication Department

José A Nieto

Sales and Communication manager

+34912866801 / +34667743087

janieto@thearomatrace.com

 

The company, and all professionals involved in and with it, appreciate the publication and dissemination of this note in their prestigious media. The Aroma Trace® by Marketing Olfativo® is a protected trademark in 90 countries and prepared to provide a new dimension and discipline in the olfactory aromatization segment. 

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Feb 13, 2020

TRACE HOME DIFFUSER, THE PERFECT MIKADO DIFFUSER

TRACE HOME DIFFUSER, THE PERFECT MIKADO DIFFUSER


The Aroma Trace® by Marketing Olfativo® has invented and patented a new scenting system that can be controlled from your phone.

 
Madrid (Spain), January 2020.

The Aroma Trace® by Marketing Olfativo® has invested more than 3 years in planning, designing, shaping, manufacturing, and patenting the perfect Mikado diffuser. Stunning from every angle.

A scenting solution consists of both the substance or aromatic compound that leaves a delightful scent and the container that holds it.

From time immemorial many dynasties have included scenting in their daily rituals and routines: the Egyptian pharaohs brilliantly documented their obsession with pleasant odours. Then, Christians kept these good practices alive since the 1st century A.D inherited from the Roman Empire. Also, the Arabs revalorized the noble art of “decorating with aromas” during many centuries of domination in the Mediterranean Sea. Scenting clothes, ornaments, palaces, rooms, or temples was a symbol of excellence and royalty that would bring humans together with their ancestors, gods and divinities. Something mystical and esoteric that used to have (and still has) a direct connection between the aroma diffused in the air and the effect generated in those who smell it.

A common definition for a traditional Mikado air freshener would be “sticks that can be placed in a container holding a pleasant aroma, usually made of natural elements. The sticks can be rotated every 15 days.” This is completely outdated.

Trace Home Diffuser (T.H.D.) is the PERFECT MIKADO DIFFUSER. Almost a thousand days of work, but it’s been worth it. A multidisciplinary team composed of engineers, perfumers, legal advisers, and marketers has been involved in the process of how to reinvent such a simple product, that has lasted so many millennia, and adapt it to the technology of the 21st century, rewriting its history.

The challenges were important, maybe simple to solve when separate, but when united everything turns complicated: incorporating them all in a single device of small size, aesthetically very attractive, resistant, versatile, and easy to care for and maintain…

On the one hand, a device focused on the use in hotel rooms had to be designed. The Hospitality sector was used to the old-fashioned, traditional air fresheners that wouldn’t add anything to a perfect cozy atmosphere.

On the other hand, the aromatic constancy should be guaranteed for as long as the container had a fragrance, until the last drop. In addition, regardless of where the device was installed, with or without the help of natural air currents, the operation of having to be turning the rods should be avoided. It should also be possible to offer a wide range of aromas, all of first quality, and exclusively designed for that device.

Furthermore, the device should provide one or several technological solutions that would allow the user to enjoy a digital experience, through their smartphone, without the need to directly manipulate or touch the device. And finally, the device should have an invisible anchorage system on the wall, which will prevent from falls, blows and losses. Of course, not without the device emitting intensity-controlled overhead light also from the mobile App.

All these solutions are incorporated in our Trace Home Diffuser (T.H.D.), created by The Aroma Trace® by Marketing Olfativo®:

The wall anchor plate, for the safety of its use in Hospitality areas, is made of steel and lacquered in the same colour as the base of the device. It is so firm on a vertical surface that it seems that our Mikado diffuser is floating in the air. It is a beautiful decorative element with light and olfactory activity.

The transparent, high-resistance glass bottle is equipped for safe transport with a rubber hermetic seal, preventing the liquid content from spreading inside the packaging. It also includes a transparent bezel to maintain the hexagonal aesthetics of the brand isotype, both separately and anchored in the electronic base.

The rods (it only needs five) of the Mikado diffuser is made of black synthetic fibre to maintain the aesthetics of the brand. They have the particularity of offering a 100% efficient capillarity, so it is not necessary to turn them. The aromatic diffusion is permanent and constant.

The base is made of high strength polypropylene (-(C3H6)-n), maintaining the aesthetics of the brand hexagon. It works with a small power supply (low consumption, 12V) connected to power via a micro USB cable, and contains a small digital brain that allows it to get connected to the user's smartphone via Bluetooth. The user remotely controls all its functions. It also offers two USB charging ports for small devices and overhead lighting from the base and the sides of the bottle. In order to help in the diffusion of the aroma, a built-in silent micro fan produces an air circulation from the rear towards the Mikado rods. The forced ventilation intensity, as well as the light intensity of the internal LEDs, can be controlled from the App with the smartphone.

More than 30 aromas emotionally associated with the olfactory setting needs of the user are available for online purchase from the App. You can visit the first Concept Store of The Aroma Trace HOME® opened last year in Mexico. The first one in Europe will open soon, probably in Spain. Meanwhile, users have the olfactory pyramids and emotional activations well described in the App. With the application of the proprietary method called "Endless Christmas", the user will be able to choose three fragrances that coincide in a very high percentage with the need that the algorithm is describing. It is quite simple for the client to fully agree on their online purchase, without having to make a real olfactory tasting beforehand. In the case of non-satisfaction of the user with the reception of the acquired fragrance, the customer service department will organize the replacement of the first delivery with one of the alternatives selected simultaneously. Once again, this is the perfect Mikado diffuser on the market.

From January 22 to 26, The Aroma Trace® by Marketing Olfativo® presented at FITUR 2020 its collection The Aroma Trace HOME® and its T.H.D. within the activities and companies selected by Turismo Andaluz in the Andalusian pavilion of the international tourism exhibition in Madrid.

In addition, The Aroma Trace® by Marketing Olfativo® will participate in the EuroShop trade fair in Düsseldorf (February 16 to 20), the most important International Retail Trade Fair in the world, with the widest range of innovative, high-quality products and services. It is considered the largest trade fair in the world for its high concentration of professionals with decision-making capacity, as well as a centre for debate and exchange of opinions and experiences around the trade sector. EuroShop 2020 integrates the annual EuroCIS fair as a parallel event, every three years.

We will also be present at ISSA InterClean Amsterdam (May 12 to 15), which is the largest and most international cleaning industry fair. At ISSA InterClean you will find equipment, materials and applications: office, school, sports centres and hospitality cleaning, as well as industrial, building and equipment cleaning, both indoor and outdoor cleaning, pest control, hand laundry, hygiene activities, olfactory aromatization and bacteriological care in all types of maintenance. The Aroma Trace® by Marketing Olfativo® will contribute with its technology for the olfactory aromatization and high industrial performance in large areas: airports, train stations, underground, buses, shopping centres, cruise ships and all those places of high concentration of people passing through common areas, toilets, dressing rooms, warehouses and others.

The Aroma Trace® by Marketing Olfativo® is the owner of the Olfactory Sensory Architecture concept. An impulse of self-financing and constant self-improvement for a Spanish SME that has a global mission: ensuring that, throughout the year, the spirit of Christmas is perceived in each olfactory note issued by any of its more than ten thousand devices, distributed all over the world.

The Aroma Trace® by Marketing Olfativo® Ltd. (B92766915, Málaga, 2006)
Communication department
José A Nieto
Sales and Communications manager
+34912866801/+34667743087 janieto@thearomatrace.com
The company, and all professionals involved in and with it, appreciate the publication and dissemination of this note in their prestigious media. The Aroma Trace® by Marketing Olfativo® is a protected trademark in 90 countries and prepared to provide a new dimension and discipline in the olfactory aromatization segment.

 

 

 

 

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Feb 13, 2020

ECO-FRIENDLY AROMATIC NEBULIZATION

 ECO-FRIENDLY AROMATIC NEBULIZATION

THE AROMA TRACE© BY MARKETING OLFATIVO© at EuroShop 2020 


Madrid (Spain), February 2020.
 
The company, founded in Málaga in 2006, presents its technology for the retail sector. The Aroma Trace® by Marketing Olfativo® Ltd. is at EuroShop, Düsseldorf (February 16-20), at Stand D25 of Hall 3 of the world's largest international retail trade fair with the largest range of the most innovative, high-quality products and services. 

In parallel, in collaboration with its international partner HMY Group, worldwide leader in global services and innovation for retail, the company will be able to build the olfactory sensory architecture of the Fashion Concept that HMY presents in Hall 13 Stand 47, with 1000 square meters full of technological solutions, ideas, concepts and gained experience since 1960.

The Aroma Trace® by Marketing Olfativo® presents in its Stand D25 of Hall 3 a unique sensory experience with immersive travel through its virtual reality. In the centre of the stand, you will find the AromaNebulizer Stream (ANS) device and discover the eco-friendly olfactory scenting for the first time in this fair. As an added and differential value, the device designed and manufactured to meet the demand and conversion requirement of the retail sector (whose technological and technical features are attached) spreads the eco-friendly scent contained in its fragrance cartridge in particles smaller than one micron, reaching coverage of up to 300 square meters per device (standard parameters).
 

Marketing Olfativo® Ltd. remains, since its establishment, faithful to its ethical code, and exceeds the limited existing legal regulation by applying three more parameters of self-control: 1) Its fragrances are 100% harmless to human and animal breathing. 2) It prohibits, for the formulation and manufacture of its own aromas, the use of potentially carcinogenic, contraceptive, or doubtful components for living beings that are within the range of the olfactory scenting. 3) And as an added value, the 850ml fragrance bottle that the ANS uses is 100% recyclable and reusable, prepared for the new European plastic packaging regulation. 

The ANS device is able, thanks to its integrated IoT (Internet of Things) technology, to communicate with other machines in order to adapt the nebulization to the volume of customers that are, at any time, within the store. This means complete autonomy and great cost savings for our client. The entire technological set of the AromaNebulizer Stream does not exceed the size of an AZ type folder and weighs less than one and a half kilograms. And for its installation and commissioning, it carries a self-installation kit with only two screws to be fixed vertically and a cable with universal plug to power its only 12V consumption, thanks to its built-in transformer capable of working the range between 125V and 250V. Electric and energy-efficient, with recyclable materials and guaranteed eco-friendly nebulization, the ANS is the “Tesla” of the olfactory scenting machines for retail.

 

Click here to see our stand details at EuroShop: https://bit.ly/2SErYma 

THE AROMA TRACE© BY MARKETING OLFATIVO© Ltd. (B92766915)

Communication department
José A Nieto
Sales and Comunications manager
+34912866801 / +34667743087
janieto@thearomatrace.com
 

The company, and all professionals involved in and with it, appreciate the publication and dissemination of this note in their prestigious media. The Aroma Trace® by Marketing Olfativo® is a protected trademark in 90 countries and prepared to provide a new dimension and discipline in the olfactory aromatization segment.

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About us

Company details

Our goal, as Sensory Architects, is to create an emotional connection between a product and the user through aromas, since it is easier to detonate the purchase button from emotion, than from reason

The shopping experience, in traditional commerce, has become old-fashioned and boring; there is only an “emotional connection” when we are able to build a sensory experience so perfect that it awakens all our senses, as happens with Christmas.

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Company data

Sales volume

1-9 Mio US $

Export content

max. 50%

Number of employees

20-49

Foundation

2006

Area of business
  • POP Marketing
  • Retail technology
  • General services
  • Reference projects

Company information as a PDF file