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Retail Marketing

Marketing Olfativo S.L.

Ubranización El Potril, Luna Mac nº 15, 29670 San Pedro de Alcántara Marbella
Spain

Hall map

EuroShop 2020 hall map (Hall 3): stand D25

Fairground map

EuroShop 2020 fairground map: Hall 3

Our range of products

Product categories

  • 06  Retail Marketing
  • 06.02  Fragrance marketing

Our products

Product category: Fragrance marketing

SENSORY OLFACTORY ARCHITECTURE

This service consists of the strategic installation of aroma diffusion systems and their periodic maintenance, to generate an unforgettable sensory experience for the user, with the following benefits:

  • Improve the shopping experience
  • Strengthens branding of the brand
  • High brand fixation in memory
  • Increased repeat visits from customers
  • They perceive the products or services in a positive way
  • Prolonged permanence by 15%
It can be used in events, fairs and on a regular basis in any space where there is contact with the user.
 

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Product category: Fragrance marketing

OLFACTORY BTL ACTIVATIONS

The olfactory BTL activations are Sensory Marketing strategies that can be done in unexpected places or points of sale, in order to enhance the excitement and surprise in those who live. We reproduce, in points of sale, aromas that we associate with certain products to evoke emotions and memories, in order to detonate the purchase button. These types of campaigns tend to be highly successful, with exponential sales increases.

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Product category: Fragrance marketing

DEVELOPMENT OF OLFACTORY PRODUCTS

E-commerce continues to replace traditional commerce, so users do not experience the emotions that our experts in sensory architecture build at the points of sale. For this reason, we design countless personalized olfactory products for each client, in order to transfer, within the online order, the sensory experience and generate brand recall, loyalty from the online channel.

We also offer customized olfactory products for marketing and financing of Sensory Architecture projects.

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Our trade marks

The Aroma Trace by Marketing Olfativo

About us

Company details

Our goal, as Sensory Architects, is to create an emotional connection between a product and the user through aromas, since it is easier to detonate the purchase button from emotion, than from reason

The shopping experience, in traditional commerce, has become old-fashioned and boring; there is only an “emotional connection” when we are able to build a sensory experience so perfect that it awakens all our senses, as happens with Christmas.

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