A fresh, innovative approach to Medical Centers design.
The project won the award “5-Star Best Public Service Interior Design”in Romania, at the European Property Awards 2018-2019 AND the greatest recognition as “Best International Public Service Interior Design” at the International Property Awards 2018-2019.
SEENERGIA Group came to STIRIXIS Group for the creation of a new brand in the field of healthcare. STIRIXIS Group offered a full range of services from Concept Strategy, Strategic Planning, Logo & Brand Identity Design, Architectural Design, Customer Experience Design, and Authors Supervision.
Within a few months, together with the client, with our holistic approach, we defined the brand strategy, upon which all next steps were based. From the strategy designed, an appropriate concept and naming that represent the care, the protectiveness and warmness offered to the patients are created.
Regarding the naming Emerald is the naming selected for the new company. The specific one was selected because emerald has been a gem of fascination in many cultures for over six thousand years. The logo is accompanied with the tagline Preţuim Sănătatea which means “Precious Healthcare”. The shape of the heart is evident, promoting the care and preciousness of the company towards the patients health. In the logo, a puzzle indicates the interdependent pieces. The brand offers a vast number of services to its clients, resulting in a unified, and holistic service, covering all the needs of the patients and the dots in the logo indicate the linkage of the pieces of the services offered.
George Sofianos, CEO, SofMedica Group: “When we gave the brief to STIRIXIS Group about what we want to achieve with our medical center in terms of patient experience, we knew that this part would be crucial in order to have a unique interior design, as our medical concept is at Emerald.
All over the world, medical centers are beginning to transform from the once dull and sterile décor in favor of light and bright color schemes which showcases architecture and artistic design, in order to stimulate patients recovery, create a sense of wellbeing, and make waiting times, however short, less stressful or tedious. As stated by the National Center for Biotechnology Information, patient satisfaction is an important and commonly used indicator for measuring the quality in healthcare. Patient satisfaction affects clinical outcomes, patient retention, and medical malpractice claims, and only due to the full commitment of the STIRIXIS Group team we managed to also bring this for the Romanian patients.
Our Emerald Medical Center would not have been the same without the input from STIRIXIS Group, from the first idea, to the logo, colors, lighting, furniture and all the other small details that make all the difference whenever a patient walks in our center.
Special thanks also to MedCity, developer of The Medical Mall concept of dedicated medical buildings in Romania, for its contribution, whose team, based on their experience, expertise and understanding of the specific healthcare facilities domain, provided together with STIRIXIS Group the best possible result for Emerald”.
Alexandros Diamantis, Managing Director, MEDCITY | THE MEDICAL MALL: "Having a vast experience in the medical building development & project management, we have been looking for the right partner for a new challenging project in Bucharest.
STIRIXIS GROUP delivered with great success the branding, corporate identity and design of the Emerald Medical Center, a start-up in the Romanian private medical field.
The wish of the client was to align the excellence of the medical practice with an environment and brand identity that reflects the differentiation and the focus on each single patient.
STIRIXIS GROUP paid attention to all details and bringing fresh and innovative ideas to the concept, satisfied Emeralds needs and expectations.
The result is a very pleasant and warm environment for patients and medical professionals having a representative brand identity according to companys vision.
We, at MedCity, will collaborate in the future with STIRIXIS GROUP and we recommend it also to you.
MedCity | The Medical Mall, develops dedicated healthcare buildings in Romania, addressed exclusively to medical operators and related services. MedCity offers high standards of medical facilities to the patients and medical professionals, providing deep know-how, experience and understanding of the healthcare industry and we are happy to have found the right partner in STIRIXIS GROUP.”