A day we will never forget: Thursday 8 September 2016. As a R&D organisation (Pure Value) we organized a co-creation with established retailers and consumer brands concerning the circular sharing economy. What started of as an exploring session, sparked into the concrete concept of Proteus. Looking back, the boundaries of the big idea haven't changed a bit.
Ever since the initial co-creation, we've invested blood, sweat, tears and private capital in sorting out all details and optimizing the Proteus concept.
Today all stakeholders involved are confident that Proteus will have a huge and positive impact on the world of branded in-store promotions.