Works - Lego
This is the eighth Lego opening in France for which Effebi took care of the installation of the furniture, partly produced and partly by the customer, as well as the coordination and supervision of the construction site to ensure an accurate result.
With a surface area of 207 m², the store has almost the entire range of Lego products.
"The goal is to come and have fun with the children, to live an exceptional moment and, why not, give birth to the vocations of builders!" emphasizes Stephane Knapp, head of retail marketing for the brand in Europe.
In addition to the sales space, the Lego Store offers family laboratories, real free ateliers where children from 5 to 15 years, every first Wednesday of the month, are given a small set that they must assemble. In the store you can buy pieces of your choice for your creations based on different variants proposed. The Digi Box can "scan" a product and display it in virtual reality and in 3D on a screen.