isplay was established in 1993 as a magazine. As a magazine for point of sale promotion (POS) it aims exclusively on trends in the area of point of sale (POS). Like strategies of sales promotion and brand communication at the POS and other distriburion channels. Furthermore the magazine display covers new technical developments and innovations in production of point of sale items. Knowing, that these developments are the source of progress in retail and point of sale communication and sales promotion. They ensure, that the brands have a neccessary degree of differentiation to demonstrate their uniqueness and brand values at the point of sale.