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Retail Technology

Identificación y Sensorización S.L. VISUAL COUNTER

C/ Julian Camarillo 53, Planta 3, Oficina 4, 28037 Madrid
Spain

Hall map

EuroShop 2020 hall map (Hall 3): stand E93

Fairground map

EuroShop 2020 fairground map: Hall 3

Contact

Héctor Panadero González

CCO

Spain

Phone
+34 667 575 638

Email
hpanadero@visualcounter.com

Carlos Tabuyo Palomar

CTO

Spain

Phone
+34 665 797 739

Email
carlost@visualcounter.com

Our range of products

Product categories

  • 07  Retail Technology
  • 07.02  Analytics
  • 07.02.04  Customer tracking
  • 07  Retail Technology
  • 07.02  Analytics
  • 07.02.08  Predictive analytics

Our products

Product category: Customer tracking, Predictive analytics

VC.VISION.5D

Solution for customer flow analysis in commercial areas. The most accurate (99%) and reliable people counting solution on the market

PEOPLE COUNTING AND CUSTOMER PATHS

- Daily/weekly/monthly traffic paths
- Usual customer paths
- Occupation of the commercial area
- Counting of people passing and interested in the window display

DETECTION AND TRACKING OF SMARTPHONES
- Rate of attraction into the shop's commercial environment
- Visits and usual paths in department areas
- Dwell time in the shop and its different departments
- Returning customer rate / loyalty
- Maps of activity and movement in the commercial area

WAITING IN QUEUE MANAGEMENT
- Identification of the number of people waiting in queues
- Estimation of the average waiting time in queues

IDENTIFICATION OF EMPLOYEES
- Identification or exclusion of employees
- Different integrated technologies:RFID, Bluetooth, IR, Mobile app, NFC

IOT - CLOUD SERVICES
- Cloud IoT architecture and platform with possibility of predictive and big data analytics services

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Product category: Customer tracking, Predictive analytics

VC.TRACKER

The VISUALCOUNTER.TRACKER solution allows the anonymous detection and passive tracking of people through their smartphone WIFI or bluetooth communications active

- Presence of customers in differentiated commercial areas with entry/exit times
- Usual paths within the commercial area
- Overall dwell time in departmental and commercial areas
- Customer categorisation (loyalty): daily, weekly, new, occasional, potential, etc.
- Estimation of the occupation and distribution at any moment in the commercial area
- Cross visiting between different departmental areas or business areas

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Product category: Customer tracking, Predictive analytics

VC.LINEVIEW

Solution for queue monitoring at service or sales points and optimisation of waiting time

CUSTOMER EXPERIENCE
- Improves the customer's experience by preventing the congestion of customers waiting in queues to be attended to

BUSINESS OPERATIONS
- Optimises the number of open service or sales points to comply with that previously established contractually or by the service quality policy

- Optimises the number of open service or sales points to prevent cost overruns due to unnecessary staffing when low levels of assistance are required

QUEUEING BEHAVIOUR ANALYTICS
- Identification of the number of people waiting in queues
- Estimation of the average waiting time in queues
- Service time at the sales point

IOT - CLOUD SERVICES
- IoT Cloud architecture and platform with possibility of predictive and big data analytics services

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Product category: Predictive analytics

VC.CHECKOUT-MANAGER

VISUALCOUNTER.CHECKOUT-MANAGER solution allows you to optimize the real-time management of open points of sale or service in commercial areas

CUSTOMER EXPERIENCE
Optimise the number of open service or sales points to prevent customer congestion in queues

OPERATING COST
Optimises the number of open service or sales points to avoid empty checkouts, whose staff can carry out other tasks

BUSINESS ANALYTICS
Manage in detail the most important indicators of your business :
‒ Traffic to the commercial area
‒ Exit without buying
‒ Number of open checkouts and their operations
‒ Dwell time
‒ Waiting time in queue
‒ Service time at sales point
‒ Categorisation of customers according to their loyalty (daily, weekly, new, ...)

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Product category: Customer tracking, Predictive analytics

VC.CLEAN-MANAGER

Tool for managing cleaning events in toilets of commercial and business areas with the aim of optimising customer service and the logistics of cleaning resources

- Optimally manage the cleaning in the toilets in your commercial or business area
- Optimise cleaning shifts based on their real use, and not on a fixed time period
- Reduce the staff cost overruns arising from inefficient management
- Know and improve the opinion of your customers as regards the state and service of the toilets
- Analyse the patterns and times of greatest and least use
- Compare the effectiveness and speed of different cleaning employees

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Product category: Customer tracking, Predictive analytics

VC.FITROOM

Fitting room occupation management solution by means of intelligent and invisible presence sensors. Maximum privacy with the innovative radar technology of the sensors that passes through walls and ceilings

- Improves the customer's purchase experience, enhancing the potential for a
sales increase
- Proactive reduction of waiting times in fitting rooms
- Prioritises customer service through optimal management of the use of the fitting rooms
and assistance in them by staff
- Reduces opportunities for theft as it is seen as a controlled commercial area
- Optimal management of staff and stock Measurement of the direct impact of promotions, advertising and discounts

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Product category: Predictive analytics

VC.s.QUEUE-MANAGER

Solution for single queue management at service or sales points. Accelerates the passage through the service point

CUSTOMER EXPERIENCE
Increases customer satisfaction by reducing the perception of waiting time at checkouts

EFFICIENCY INCREASE AT THE CHECKOUT
Reduces the average waiting times generated by multiple queues, increases the flow of customers and
distributes the loads to each checkout

INTELLIGENT STAFF MANAGEMENT
Optimised checkout staff management depending on waiting time

SALES INCREASE
Encourages the purchase of essentials in the single queue

IMPROVES THE IMPACT OF MARKETING CAMPAIGNS
Carry out more effective marketing campaigns with direct advertising on the checkout notification
monitor

EASY INSTALLATION AND INTEGRATION
Rapid installation and integration with any system

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Product category: Predictive analytics

VC.DASHBOARD

Web analytics dashboard for management of kpis for traffic, flow, customer behaviour and business ratios

- Performance of the commercial area in real-time
- Traffic patterns by time periods
- Customer Dwell time
- Attraction capacity (visits) with regard to their environment (potential customers from the surroundings)
- Integration of external data (receipts, staff) for the calculation of conversion ratios
- Visit ratio of departmental areas
- Analysis of hot and cold commercial areas
- Usual customer paths
- Reduction of waiting times in payment queues
- Advertising channels and window display audience
- Degree of customer loyalty and return
- Management of fitting room and toilet use
- Detection/exclusion of employees
- Management of energy, cleaning and security resources
- Comparatives between shops, brands, regions, etc
- Influence of weather

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Our trade marks

About us

Company details

 About us?
Spanish Engineering Company with more than 15 years in the IT sector.
Our speciality is the design, manufacture and marketing of flow analysis solutions for people / passengers in sectors as diverse as retail, banking, public transport, airports, museums, etc.
At present, the installed solutions fleet exceeds 40,000 units in more than 80 countries.

What do we do?
Through its Engineering Department, VISUALCOUNTER has the ability to effectively solve any of the technical approaches related to its activity sector.
Equipped with the most advanced technological resources, we have a highly qualified human team capable of solving, in an integral and rigorous manner, any customer request.
Our combination of experience, seriousness, philosophy of work and resources, has been created in order to enable the optimisation of costs, deadlines and quality, turning challenges that otherwise seemed unattainable into reality.
 
Where we are?
Our scope of action is, both in the national territory with a continuous and solid process of expansion, the provision of a leading position for over 15 years, and in the international scope, the coverage of leading markets such as the European, Asian, American and African, with the ability to deliver any of our products anywhere in the world

What is our goal?
In essence, VISUALCOUNTER’s quality policy is aimed at satisfying the needs and expectations of our customers, committing ourselves to the development of efficient and sustainable new processes that ensure our expansion in the market and offering in any case the best quality price.

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Company data

Foundation

2004

Area of business

Retail technology