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Shop Fitting & Store Design

visuals united AG

An der Gümpgesbrücke 26, 41564 Kaarst
Germany
Telephone +49 2131 53213-44
Fax +49 2131 53213-49
info@fotoboden.de

This company is main exhibitor of

Hall map

EuroShop 2020 hall map (Hall 11): stand E23

Fairground map

EuroShop 2020 fairground map: Hall 11

Contact

Silke Hüsgen

Phone
+ 49 2131 5321347

Email
huesgen@Fotoboden.de

Our range of products

Product categories

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.01  Shop architecture and store design

Shop architecture and store design

  • 01  Shop Fitting & Store Design
  • 01.02  Materials & Surfaces
  • 01.02.01  Flooring
  • 06  Retail Marketing
  • 06.04  Printing/signage/decoration
  • 06.04.10  Seasonal decorations, decorations for special industries and themes

Seasonal decorations, decorations for special industries and themes

  • 08  Expo & Event Marketing
  • 08.01  Exhibition stand construction/event construction
  • 08.01.06  Suppliers for exhibition stand construction

Suppliers for exhibition stand construction

Our products

Product category: Flooring

Exhibition ground

Trade Show & Exhibition Floors
Project examples: Take a look here at great projects.
The success of your involvement in a trade fair or conference is determined by the quality of your contacts. The more attention you generate at an event, the greater your chances are to make NEW contacts with the potential to close business deals. With Fotoboden you increase your visibility and frequency! A small investment with a big impact.
Examples of use: Trade show floors, exhibition floors, conference floors, advertising spaces, sponsoring spaces, visitor guidance, red carpets, bar and table covers, inlay floors, monochrome floors and much more.

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Product category: Shop architecture and store design, Flooring

Shopfitting

Specialised Trade and Retail
Project examples: Take a look here at great projects.
There are many different areas of specialised trade and retail in which FOTOBODEN can be used. A new door has been opened and there are all sorts of possibilities for those surfaces that, up to now, have not been used for promotional purposes. Your customers generally look at the floor to orientate themselves, and it is there where you can draw their attention. Whether at the POS, by display stands, in shop windows or in the showroom, FOTOBODEN gives shopfitting a brand new perspective.
Examples of use: POS advertising spaces, shop-in-shop, showrooms, activity areas, changing room areas, sitting areas, children’s play areas, display stand floors, goods carrier floors, and much more.

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Product category: Shop architecture and store design, Flooring

Flooring for TV, Theatres and Studios

Flooring in TV studios is very often monochrome and unspectacular due to its diverse utilisation. Have you ever thought about an optical match of the floor to the subject of the programme/show/film? Just imagine a goal-shooting contest on a perfect football field. The cooking studio shows a motif with fresh vegetables and the moderator of the science show stands in outer space. From now on the floor can also be marketed to companies as advertising space for extraordinary shows. FOTOBODEN is also the ideal flooring for theatre floors and photo studios.
Examples of use: Theatre floors, stage floors, studio floors, green screen/blue screen walls or floors, advertising spaces/ sponsoring floors, dance floors, film settings and much more.

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Our trade marks

FOTOBODEN™

Company news

Date

Topic

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Feb 2, 2020

FOTOBODEN™ & Aerial Artiste Meike Silja to Cast a Spell on EuroShop: The Power of Visual Communication in the Air and on the Floor

FOTOBODEN™ will also be present at this year’s EuroShop to be held at the Düsseldorf Exhibition Centre from 16 to 20 February 2020. This time the company will demonstrate its expertise in store fitting and exhibition architecture on 2,000 square metres. And those familiar with the Kaarst-based company know that this creative team always comes up with surprises. What normally applies to the company’s custom-printed and ever new floor designs this year also and especially holds true for a very special highlight at their trade fair stand. Aerial artist Meike Silja hailing from Berlin and known from Roncalli’s Apollo Varieté, will perform diverse breath-taking trapeze and vertical silk acts. So visitors will be in for a fascinating symbiosis of air and floor. While the FOTOBODEN™ floor artists demonstrate how the power of visual communication can be perfectly harnessed by custom designs on the floor, the artist will perform in the aerial space. All artists will frame the trade fair appearance in a versatile creative and artistic setting. “Meike Silja will present her art for several hours at our stand,” delights Timo Michalik, board member at visuals united ag and inventor of FOTOBODEN™. “Her art perfectly fits our conviction that a good floor covering not only thrives on purely technical parameters such as R10 and Bfl-s1 but also on the art of design.”

Look forward to great new designs as well as exciting performances. Visit us in Hall 11/E23 and let us cast a spell on you. We look forward to seeing you!

About FOTOBODEN™:
FOTOBODEN™ is a product from visuals united ag headquartered in Kaarst. The vinyl flooring is protected by a European patent and custom printable. As an advertising and decoration element it makes for higher footfall at the place of use thereby boosting retail sales. It can be used in visual merchandising at the POS and for trade fairs. Museums, TV productions as well as store design and stage building firms also use the material boasting multiple ISO and DIN (German International Norm) certifications. FOTOBODEN™ is 100% recyclable and available with a warranty up to 15 years. As a leading specialist in printed flooring visuals united ag offers design, printing and product development.

Further details at www.FOTOBODEN.de .  

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Feb 2, 2020

FOTOBODEN™ boasts biggest exhibition space at EuroShop 2020: Lasting impressions in store design, at the POS and trade fairs

Once again there will be no avoiding FOTOBODEN™ at EuroShop – The World’s No. 1 Retail Trade Fair, to be held at the Düsseldorf exhibition centre from 16 to 20 February. This is also because the Kaarst-based company will once again occupy the largest area at this trade fair: FOTOBODEN™ will be installed on over 2,000m², not only at the company’s own two stands but also at various partner stands and numerous other special areas at Messe Düsseldorf. Its first “appearance” already features at the two entrance concourses where visitors are welcomed by the trade fair’s giant key visual – custom-printed, of course, with photorealistic precision on the printable vinyl flooring. And two lecture areas of the trade fair – the “Expo+Event Stage” as well as the “Store Design Stage” – will also become real eye-catchers thanks to FOTOBODEN™.

This makes it perfectly clear: FOTOBODEN™ presents itself at EuroShop as the “allrounder” for retail, contract floors, trade fairs and events. All areas demonstrate impressively how easy it is to pull bigger crowds to exhibition stands and create a lasting impression with creative and ever-changing designs. What works at trade fairs naturally also holds true for many other applications for vinyl flooring. The material has now also been developed further for long-term usage and will be presented at EuroShop for the first time in a contract quality with up to 15 years warranty. After all – even though the creative freedom is endless and ever so versatile ranging from concrete and tiling looks to graphic patterns – one thing always stays the same: “We offer our customers an outstanding visualisation of their own, personal dream design,” says Timo Michalik, Member of the Board at Visuals united ag and inventor of FOTOBODEN™. He adds: “This is the only way to capture people’s imagination with the company’s storytelling already from a distance and to increase footfall sustainably. This works in a busy exhibition hall just as well as it does in retail or at events.”

Visitors can convince themselves of this at the FOTOBODEN™ stand in Hall 11, E23. This year will see not only the changeable concept flooring but also a surprising symbiosis of air and floor – stop by and be enchanted. The full picture is also painted by a joint presentation with the long-standing partner Pioneer Trading (Hall 11, E24), that will again install the “quickest-change” shop window in the world. Watch a dazzling change from Canada’s unique nature to one of Australia’s most iconic landmarks in as little as 30 seconds.  

Represented as a co-exhibitor at the FOTOBODEN™ stand is KRAIBURG RELASTEC, a supplier of fall protection mats. In tandem, these two companies have already furnished numerous indoor playgrounds, climbing halls etc. with floor coverings that combine functionality and safety with a design geared to the specific venue. At EuroShop 2020 KRAIBURG RELASTEC will launch a TÜV-certified system with a support frame and custom FOTOBODEN™ design opening up new avenues for retail, food service and hospitality.

FOTOBODEN™ is also represented in the area shared by FAMAB Kommunikationsverbandes e.V., ESG - Einkaufs- und Servicegesellschaft mbH, the “International Festival of Brand Experience” and trade magazine m+a report spanning over 800 m² in Hall 4 (Stand C39). Here it demonstrates its expertise in the field of Exhibition & Event with a unique floor. At this networking space there will also be a FOTOBODEN™ consultant on hand to answer questions and provide inspirations. The special asset of this floor design: it links all logo colours of the exhibitors represented here and therefore produces a very extraordinary and futurist look and feel which the “Expo+Event Stage” floor follows on from.

A counter is highlighted by FOTOBODEN™ as part of the IFES Award Area (Hall 4, E39): this Award – conferred by the international umbrella association FAMAB – recognises special products in retail. FOTOBODEN™ ranks third this year. The Award will be presented at the “Expo+Event Stage” at EuroShop on 17 February.

There is hardly any hall without FOTOBODEN™: “beta-web” (Hall 7/E19), the Colour and Design College Stuttgart “Schule für Farbe und Gestaltung Stuttgart” (Hall 10/D01) as well as the specialist in retail brand communication “Style’n Store” in Hall 10/A44 all selected creative FOTOBODEN™ options for the design of their exhibition stands.

Under the name “Premium City” the Peter Behrens School of Arts in Hall 5/E44 presents a visionary city for 2050, where retail fuses with the public space and mobility. FOTOBODEN™ promotes this art college providing it with 250 m² of floor covering. The floor is completely black & white underscoring the futurist design of the stand area.  

Furthermore, FOTOBODEN™ is the main sponsor of the “Store Design Stage” in Hall 11/F01 – an EHI platform at EuroShop – and also in charge of the design around and on stage. Here various Urban Street Designs contrast with modern and very realistic tiling and rug patterns thereby demonstrating the versatility of FOTOBODEN™ floors.

In addition to the optical presence visuals united ag also tell trade fair visitors all they need to know about innovative floor coverings by holding three talks: Timo Michalik will kick off on the second day of the trade fair at the “Expo & Event Stage”. At 11.00 am on 17 February the FOTOBODEN™ inventor will present key methods for boosting footfall at exhibition stands in his lecture “How to Increase Visitor Numbers with Custom Flooring. Amazing Examples of Creative Stands.” This will be followed by FOTOBODEN™ designer and floor artist Mischa-Ron Ferenschild-Bätzel, also speaking on the “Expo & Event Stage”; on Tuesday, 18 February from 11.00 am he will present: “Efficient Design for Large Format Exhibition Floorings. Do’s and Don’ts for Creative Minds”. And last but not least, Key Account Manager Frank Gerlach will talk about “Increased Sales with Floor Marketing – Practical Examples from Retail” on the “Store Design Stage” in Hall 11 on 20 February, starting at 10.30 am.

After the trade fair come preparations for the next: which is why FOTOBODEN™ offers all its customers at EuroShop 2020 the option of recycling their floor coverings custom-printed for the trade fair. This means FOTOBODEN™ can become another custom-printed floor – ensuring a circular economy that is next to unique in the exhibition world otherwise focused on rather short-term use.  

About FOTOBODEN™:
FOTOBODEN™ is a product from visuals united ag headquartered in Kaarst. The vinyl flooring is protected by a European patent and custom printable. As an advertising and decoration element it makes for higher footfall at the place of use thereby boosting retail sales. It can be used in visual merchandising at the POS and for trade fairs. Museums, TV productions as well as store design and stage building firms also use the material boasting multiple ISO and DIN (German International Norm) certifications. FOTOBODEN™ is 100% recyclable and available with a warranty up to 15 years. As a leading specialist in printed flooring visuals united ag offers design, printing and product development.

Further details at www.FOTOBODEN.de . 

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About us

Company details

More visitors in retail stores at POS/POP and at your booth. PHOTOFLOOR increases traffic.

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